Selling Your Jewelry -Using Pinterest

By Yariv Gai

Selling Your Jewelry-Using Pinterest

www.yarivgai.com

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Copyright © 2013 by Yariv Gai.

All rights reserved.

No part of this publication may be reproduced or transmitted in any form or by any means,

mechanical or electronic, including photocopying and recording, or by any information

storage or retrieval system, without permission in writing from the copyright holder (except

by a reviewer, who may quote brief passages and/or show brief video clips in a review).

Yariv Gai

(www.jewelrymanufacturer.biz)

(info@yarivgai.com)

Edited by Jennifer-Crystal Johnson

www.JenniferCrystalJohnson.com

Selling Your Jewelry-Using Pinterest

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Table of Contents

Introduction

Module One: How Do I Join Pinterest?

Module Two: How to Get Started on Pinterest?

Module Three: Why Your Jewelry Business Should Be On Pinterest?

Module Four: How to Creatively Sell Your Jewelry Using Pinterest?

Module Five: How to create Pinterest Group Boards?

Module Six: How to Get Lots of Followers on Pinterest?

Module Seven: How to Drive Traffic by Optimizing Pinterest for Search Engines?

Module Eight: How to Become Pinterest Master Pinners?

Module Nine: How to Close Your Sale Using Etsy?

Module Ten: How to Measure Results on Pinterest?

Module Eleven: Pinterest Business Success Stories

Module Twelve: Pinterest The Epilogue

Selling Your Jewelry-Using Pinterest

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Introduction

Congratulations on your great decision to purchase Selling Your Jewelry Guide Using

Pinterest!

When it comes to jewelry marketing, finding success and gaining clients takes more than

basic marketing knowledge. This is where I come into the picture.

My name is Yariv Gai and my business is jewelry factory sourcing and marketing online.

With seven years of experience in the Thai business environment, I’ve gained strong

marketing and sales skills in the jewelry industry.

I use Pinterest in my daily work and it attracts lots of traffic to my website and Pinterest

boards. I decided to create a guide on how to sell jewelry using Pinterest which will help

businesses like yours without investing hundreds of dollars into marketing.

With that being said, I hope that you enjoy this guide and implement these ideas into your

own marketing strategy. Though this book focuses on jewelry, you can use these same

principles for just about any business that you can create visual content for.

Thanks for taking the time to read my book! I hope it serves you well.

Selling Your Jewelry-Using Pinterest

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An Introduction to Pinterest

Pinterest is a social media tool that can help collect your jewelry images online. You can then

bookmark your images and videos on boards organized by category, for example, “Silver

Beads,” or, “Stainless Steel Anklets.” You can also see the boards of others. Pinterest is free,

easy to use, and super viral, making it the perfect marketing tool for jewelry businesses. This

is an excellent platform for engaging your audience and connecting with jewelry buyers

online.

A Preface to Pinterest

Online marketing is the biggest arena with which every individual and business is concerned.

A smart breakthrough in this field can be achieved through Pinterest. It is an amazing website

where you can like and share images and videos, all visual content. You can make many

connections with like-minded people and businesses alike. It can also help you to achieve a

higher rank in search engines and help you to send traffic to your website. Some of the most

common ways to generate traffic include branding, link building, and social networking.

Pinterest gives you the opportunity to compare the blogs and presentation of businesses

similar to your own before you begin actively using the site yourself. Your images can be

about the products you are dealing with like jewelry, hair accessories, or diamonds. It is

essential that you pin and repin at regular intervals. This can accelerate the tempo of your

business growth and get you referrals and traffic. This is mainly possible through image

building for your website. The layout of your website must be attractive to encourage people

to sign up for your newsletter or buy your jewelry.

Selling Your Jewelry-Using Pinterest

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There are many ways to make your Pinterest profile attractive to viewers and potential

customers. Your website as well as your Pinterest profile should have an official presentation

to inform the world about your business and be your first impression online.

Adding some information about jewelry and your business on your profile can also help you

generate interest in your products. Do not forget to add some information about the

importance of the online jewelry trade, too. It’s also a good idea to add some information that

helps build trust in your brand. You should definitely add links directly to your website and

your Facebook business page.

Be very careful not to fall into the trap of pinning just for the sake of self-promotion.

Remember that people seek union and discussion, not shameless broadcasting. You should

also be pinning more general things that can help boost your business and create a captive

network around you.

Pinterest has over 10 million users worldwide. According to a statistical report, women use

this site more than men do. Thus, after the Facebook and Twitter revolution, the third website

that is successful in creating a following on the internet is Pinterest, and it works especially

well for products aimed at women that can be presented in highly visual ways.

Selling Your Jewelry-Using Pinterest

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Module Three

Why Your Jewelry Business Should Be On Pinterest?

Pinterest is one of the fastest-growing and most popular social media sites at the moment.

People are attracted to it because of all of the pictures. Also, “A picture is worth a thousand

words,” and visually pleasing to the end user.

Because the site is still fairly new, this is a great time to become a part of it and use it for

your marketing needs. Pinterest can be easily used in conjunction with Facebook and Twitter

for a comprehensive social media marketing strategy. Because the content is all visual,

Pinterest offers the missing piece of the marketing puzzle for businesses who sell a lot of

products online.

Pinterest’s Users Buy Stuff

Pinterest users are likely to buy something and buyers spend more than the average they

spend on any other social network. According to Jeffrey Zwelling of Venture Beat –

"Pinterest drives more revenue per click than Twitter or Facebook" To read the full article,

click here.

According to CNet News, Pinterest users are twice as likely to buy things they find on the

site than Facebook users. That’s pretty impressive! Though Facebook is still good for

marketing, Pinterest offers a unique take on how to market and requires visual creativity for

pins to be popular.

You Can Gain More Traffic

Speaking from experience, Pinterest drives traffic to your jewelry website(s). You can gain

more exposure to your potential buyers and drive them to any website you choose where you

have your jewelry for sale like Etsy, Amazon, Storenvy, etc. and close the sale online.

Selling Your Jewelry-Using Pinterest

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You can also build exposure for your brand using Pinterest. Let’s say you decided to begin

creating visual works to showcase your products. All it takes is for one or two of your

followers to share these images with their followers, one or two more of each of their

followers to repin again, and this process can go on if the image is eye-catching a pleasing

enough for many people to find it worth sharing. That’s a huge potential for content going

viral.

You Can Interact with Customers

Try holding a contest or offering discounts exclusively to your Pinterest followers. I

recommend that you create a public board on Pinterest that will enable your customers to

provide you with feedback on your products (as a survey), service, or overall opinions of

your company and work.

You can also follow other people who either are in your same business or niche or simply

post things you, the business owner, enjoy. Don’t be afraid to get a little personal, even if it is

your business profile. People like to know they’re working with and buying from someone

whom they like.

The Right Audience

The majority of pinners on Pinterest are women in their late twenties to mid-forties. It is the

perfect niche for selling your jewelry, and guess who the largest group of jewelry buyers is?

Not only is it a high volume of traffic, it’s a huge group of people who actually buy things.

You are not only exposing your jewelry and engaging buyers here, you are engaging the

people who are statistically most likely to become your future customers. That means that

Pinterest provides you with a higher concentration of your niche market, increasing the

potential for sales and generating that much more interest.

Selling Your Jewelry-Using Pinterest

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It’s Different

The thing that makes Pinterest different other than its demographic is the style of the

platform. While every other social network is primarily text with visual and audio mixed in,

Pinterest turns the tables by making the visual aspect the primary focus and text the

secondary. As you know, nowadays people are less patient and pictures and videos are a

great answer to our modern customers who always seem to be in a hurry.

According to Shea Bennett of mediabistro "The average internet user spends more time per

month on Pinterest than Twitter, LinkedIn, and Google+ " To read the full article, click here.

Pinterest profiles are easy to use and update, plus it is free to use and they’re low-cost in

terms of resources necessary for maintenance and management. It is an easy tool which can

be used for doing research on what your followers and fans like.

You can use it for connecting with other people, buyers, or potential suppliers who have lots

of followers, or any niche that meshes well with the fashion and beauty industry that you’re

in. You can also benefit from selling your jewelry on Pinterest as users trust this platform.

Selling Your Jewelry-Using Pinterest

www.yarivgai.com

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Module Twelve

Pinterest – Epilogue

Pinterest is one of the best ways to generate traffic to any website. If used properly, Pinterest

can drive traffic and sales to your website, which is possible because of its keen audience.

Pinterest users are especially in the market for products that are portrayed in aesthetic images

across profiles. Through Pinterest, people can take in images of ideas, products, and other

visually appealing content without having to worry about paying for the service. It’s user-

friendly, so anyone can use it.

A picture is worth a thousand words – that’s why people love to share images. Images give

off certain feelings and impressions just like quotes do and are easily shared through

Pinterest. Because of the analytics on the site, it’s easier to evaluate the data and apply what

you learn to future marketing campaigns.

Keep in mind that people are likely to share images that signify something to them – like a

lifestyle. Buying and wearing high quality jewelry is a lifestyle, so it’s all about connecting

with an audience that wants that lifestyle, like jewelry buyers and enthusiasts.

In order to sell your jewelry, your images must be eye-catching and beautiful. This is where

it’s a good idea to get creative – instead of showcasing only the jewelry, how about putting it

on a model? Instead of having a plain white background for it, how about combining the

beauty of the jewelry with the beauty of nature through natural backgrounds? There are a

number of highly creative photographers out there, too – they may have some ideas. One

example of jewelry being displayed in a slightly different way is when a photographer places

a newlywed couple’s wedding bands in the center of a flower or on a piece of driftwood.

The possibilities are literally endless!

Selling Your Jewelry-Using Pinterest

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Lastly, Pinterest offers a unique ability to use simple methods of selling without actually

needing sales scripts or a sales-y tone. Images can very well speak for themselves and this

platform gives users an incredible opportunity to use images instead of words or even

alongside the words. Along with Pinterest’s incredible analytical tools, it can be said with

confidence that this site is a powerful platform for any social media marketing campaign for

your jewelry business.

Just remember: being creative, unique, and visually striking!

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