SEO for Editors

Mohammad Abdel Kareem

Agenda

1-How People Find Your Website?

2-What is a search engine ?

3-How Do Search Engines Work?

3-What is search engine sees?

4-What is the search engine optimization?

5-Importance of search engine optimization.

6-Ranking factors for SEO to raise your Rank .

7-Summarized Recommendations.

How People Find Your Website?

Traffic Sources

www.islamonline.net

Search engine

Direct Traffic

Referring sites

Others

www.Readingislam.com

Search engine

Direct Traffic

Referring sites

Others

www.20at.com

Search engine

Direct Traffic

Referring sites

Others

www.biblioislam.com

Search engine

Direct Traffic

Referring sites

Others

What is a search engine

What is a search engine

How Do Search Engines Work?

Spider “crawls” the web to find new documents (web pages, other

Documents) typically by following hyperlinks from websites already In the database.

Search engine indexes the content (text, code) in these documents by adding it to their huge databases and periodically updates this content.

Search engine searches its own database when user enters in a search to find related documents (not searching web pages in real-time).

Search engine ranks resulting documents using an algorithm (mathematical formula) that assigns various weights to ranking factors .

How Do Search Engines Work?

Search box

Sponsored Listings

PPC

“Organic” Results

SERPs

View > Source (HTML code)

Home page IOL

What is Search engine optimization

SEO = Search Engine Optimization

- Refers to the process of “optimizing” both the on-page and off-page ranking factors.

- Refers to the “industry” that revolves around obtaining high rankings in the search engines.

- Refers to an individual or company that optimizes websites for its client.

• It has a positive psychological impact on a visitor.

• Help you create a brand identity.

• Better web site positioning.

• Fast measurable ROI.

• Lower client acquisition costs.

• Compete efficiently against larger competitors.

• Continuous Visibility.

• Make the most out of the best tool for advertising.

• The cheapest marketing tool even on the net.

On page Factors Off page factors

On page optimization is the process by which various elements on an individual web page are structured so that the web page can be found by the search engines for specific keyword(s) or keyword phrases.

Off page Optimization is optimization done off the Page, like getting relevant links from other sites, link exchange with quality relevant sites, choosing relevant anchor text from the perfect location on the different pages of different sites etc.

Titles tags

Content- Keywords

Meta description tags

Alt tags

Sitemaps

On page factors _ Title tags

On page factors _ Title tags

Tips for effective writing Title Tags

1- Try to place your most important keyword phrase at the beginning of the tag.2- Use your primary keyword phrase in the title tag at least once.3- Avoid using the same words multiple times.4- Use plural form of keyword phrases, especially which includes a complete singular word.5- Use sentence case for keyword phrase but keep prepositions in lower case.

On page factors _ Title tags

Tips for effective writing Title Tags

6- Keep your title tag limit under 70 to 90 characters, longer sentences won’t give any.

8- Avoid using special characters such as ! @ # $ ^ & * ( }[ | ? /

9- Avoid using stopping words such as or, and , with, for, by, etc

10- Use unique title tag for each page, since each page has unique content.

11- Make your title interesting and compelling to the reader to convince them why they should click there.

(القوى اإلسالمية السنية بالعراق )(الحسين كانون)

The same title in all pages

On page factors _ Content

Why Content is King?

Search engines were able to evaluate website with relevance to their content, though they were not very efficient and intelligent like they are these days, but they were able to read the content at website and content still plays very important role in top ranking positions.

Tips to Integrate Keywords within Web copy

Use Keywords at the top of the web page, within your selectable text. Try to start paragraphs and lines with main keywords Use keywords in headings and sub headings Top 2,00 characters are the most important characters of every page Use keywords as hyper or anchor links

On page factors _ Meta Description Tag

What Is The Meta Description Tag?

It’s an HTML tag use to feed description to search engines, it gives description of webpage to search engines, it is declared after title tag of the webpage under head tag.

Example: <meta name=”description” content=“Your Home Page Description”>

Why Is The Description Tag Important?

Description tag is the very important tag, search engines take webpage description through this tag, though search engines don’t give any importance to this tag in their ranking algorithms but this tag can lead searchers to motivate and visit your website.

On page factors _ META Description Tag

Tips To Write Effective Page Description Tag1- Describe your complete webpage in one single line or in a small paragraph2- Forget about keywords, focus on “call to action” words with respect to page relevancy.3- Use unique description tag for each page, since each page has unique content4- Keep your description tag’s limit under 225 to 250 characters, longer sentences won’t give any value but they can be hurdle in deep crawl of your web page5- Avoid using special characters such as ! @ # $ ^ & * ( }[ | ? /6- Avoid all capital letter, try to use sentence case7- Use motivational lines so that your listing will be clicked comparatively better than your competitors8-Don’t misguide search engine visitors, write what is available there at the page

On page factors _ Alt Image Attribute

What is Alt Image Attribute?

Alternate text commonly referred to as Alt, is a text description that can be added to the HTML tag that displays an image. The ALT text is displayed by the browser when the cursor is moved over the picture. If pictures are turned off in the browser, the Alt text is automatically displayed instead.

On page factors _ Alt Image Attribute

Tips to Write Effective Alt Attribute:

Try to include keywords in Alt attribute, but don’t include forcefully.

Try to write a descriptive line as Alt attribute

Don’t put a huge list of keywords in it, it could be regarded as SPAM

On page factors _ Site map

What is Sitemap?

A hierarchical diagram or links of the pages for your Website. A site map helps visitors navigate large, complicated sites by showing its entire structure

Tips to Search Engine Friendly Sitemap:

List all possible links at the sitemap with plain text and one line description with those links.

If sitemap has more than 100 links, break the sitemap into separate pages.

Don’t point the same page with multiple links at sitemap.

1- Link popularityBookmarking.Forums

Blogs

Social network

Press release

Articles

2-Anchor text

3-Directories

OFF Page Factors _ Link popularity

link popularity is just a fancy name for a link to your page

from another domain. Webmasters want more back links

because more back links mean better ranking in the SERPs.

Tips to Build Link Popularity:

Try to get one way, permanent links.

Avoid linking to FFA (Free For All) sites.

Get links from relevant industrial portals , websites/pages or relevant categories.

Get links from classified websites.

OFF Page Factors _Text Anchor

The anchor text is the words that appear in a link. For this

reason it's also called the link text. The engines pay special

attention to the anchor text, because it seems reasonable

that if they finds a link to, say, how to buy a house, then the

page being linked to is probably about how to buy a house.

Summarized Recommendations

Do….(1)

1- Put your keywords in the <TITLE>, heading tags and the body.

2-pay attention to meta description tags and alt tags

2- Link up your site well internally.

3- Link to high-quality sites

4- Submit your site to directories (not link farms) particular to your industry.

A Final Word…

Effective search engine optimization is not about “tricking” the Search engines into ranking your site favorably. Rather, SEO is a research process designed to deliver relevant information to the people seeking that information.

The better you are able to optimize your page content to suit the needs of your target visitors, the greater success you will have

Reference

1- SEO Book

2- SEO 101

Thank you

Mohammad Abdel Kareem