Search Engine OptimizationSEO

Introduction

• SEO is the study and practice of concepts, methodologies, process and technologies which enable certain website to be found first when user search for related term.

Why website need SEO and its benefits

• Search engine brings trageted traffic to a website if it is well ranked.

• Website will be buried in the www- customer will not be able to find you.

• High ranking can only be achieved with SEO• So end result of SEO process is a quality website

which can be found in Search Engine Result Page and served to people looking for related terms.

Contd…..

Contd…..

• Better usability – Brandvisbility• Cost Effective Marketing 24*7*365• Flawless Accessibility and cross browser

compatibility.• Opportunity of repeat business (Higher Sales)

and Creditability.• Refferal business and brand loyality are other

benefits of a Higher Ranking in SERPS

SEO Process