OCR – Level 3 Cambridge Introductory Diploma in Media

Unit 01: Analyzing Media Products and Audiences

Evidence:

Serena Keogh-1156.St. Andrew’s Catholic School-64135.

Set Brief - Print

Project/Brief –

Music Magazine & Promotion

CONTENTS.• Slide 2-LO1.• Slide 4-Focued Publisher, and the Product. • Slide 5-6 Ownership Structure.• Slide 7- Operating Model.• Slide 8- Brand Identity and Ethos.• Slide 9-Technical Convergence.• Slide 10- Marketing Position, and Publishing House. • Slide 11- Competitors.• Slide 12- Products-In store.• Slide 13- Products-Online.• Slide 14- Front Cover Analysis.• Slide 15- DPS analysis.• Slide 16- Genre Analysis.• Slide 17- Style Analysis.• Slide 18- Front Cover, and Purpose Analysis.• Slide 19- Style and Form. Slide 20-Content and Meaning.• Slide 21-25- Production Process.• Slide 26- LO2.• Slide 27- Demographics.• Slide 28- Psychographics.• Slide 29- Uses and Gratifications.• Slide 30- Maslow. • Slide 31- Graham Burton.

Slide 32- Gender of Q Music Magazine.Slide 33- Primary Research.Slide 34- Secondary Research.Slide 35- Positives and Negatives of Secondary Research.Slide 36- Primary Research evidence.Slide 37-Positives and negatives of secondary research.Slide 38- 47- Survey Monkey.Slide 48-LO3Slide 49-50 Distribution.Slide 51- 52-53 Advertising and marketing.Slide 54-Gurillla Marketing.Slide 55- Viral marketing.Slide 56- My primary research.Slide 57- legal issues.Slide 58- Ethical issues.Slide 59- UK Tribes.Slide 60- Stereotypes.Slide 61- Role models.Slide 62- Male gaze.Slide 63- Legal issues.Slide 64- Racism snd Sexism.Slide 65- Copyright and royalties.Slide 66- Example of an complaint.Slide 67- 70- IPSO Complaints.

FOCUS PUBLISHER AND PRODUCT

• Bauer is a large media group, which is privately owned publishing group.

• It is an worldwide publishing group which offers over 300 magazines in 15 different countries.

• In 1994 the company brought another small magazine company called ‘For him magazine’.

• The magazines produced go right back to 1953.• In 1996 they published the magazine onto Tv

music channels, which has now grown into a huge business airing onto channels like channel 4.

• The magazine ‘Closer’ was launched in 2002.• Today Bauer uses over 80 well –known brands in

their magazines. Eg;Heat.• Bauer is based in Hamburg, Germany.• The CEO of Bauer Media Group is Yvonne Bauer. • Bauer are a family owned company.

• Q magazine frequently gets released each month.

• Q magazine was published in October 1986.

• Q launched a radio station in 2008.• Q magazine hold music awards every

year. • Its cover price starts around £3.90• There target audience is around 30s to

40 years and are mainly men who buy this magazine.

• Within Q magazine contains interviews with music singers.

• Each cover on Q magazine is someone different each time related to music.

• Q slogan on their magazines is ‘The Worlds Greatest Music Magazine’.

• Q is a music magazine, and is based around some areas of film.

Soruce: https://media.info/organisations/names/bauer-media

Source: www.express.co.uk

OWNERSHIP STRUCTURE

.

http://www.bauer-media.com.au/discover/about-bauer/management-team/

OPERATING MODEL

• Bauer media group published their first magazine ‘Q’ in October 1986.Bauer Media Group is a global success. Producing over 570 magazines, 300 digital services and 50 TV and radio stations across 16 countries.

• Bauer media Group comes under Global this is because they have many offices across the world such as the UK such as Ireland, Scotland the midlands. They also have offices in places such as Germany and Australia.

Bauer Values?• Within Bauer they promise to inspire people while working they also state that they are

going to ‘Create 'by this they are going to create a good/well structure environment which allows people to be creative with their ideas. As well as this they promise to create a good working environment, and that they are going to maintain their success to keep their high position as a market leader.

• As well as this they also promise that they are going to ‘Collaborate’ by this they meant that they are going work together as a team and set themselves a goal and make sure that they reach that goal.

• They also suggest that they are going to ‘Challenge’ by this they are going to challenge eachother to reach the best possible outcome.

Source: http://www.bauermedia.co.uk/careers

BRAND IDEOLOGY/ETHOS• Bauer is a magazine publishing company and one of their main magazines they publish is ‘Q magazine'. The first ever magazine to be released from Bauer publishing was a Q magazine on in October 1986, which displayed ‘Paul McCartney’ on it. History-• Bauer media group is one of the most successful publishing groups known, publishing more than 570 magazines, over 300 digital products, and 50 radio and TV

stations reach millions of people around the globe. • In 1990 H Bauer released a portfolio of Quick in 1991.• Bauer media group first originated from Germany, from the Bauer family, who were in close contact with magazines such as Heat, Grazier and Closer. This first originated from a family run business and has now become a huge worldwide success.• Heinz Bauer 72, is the main chainman of Bauer Media group but as he is a father to

four he took a backseat and let one of his daughter become the chairman her name was Yvonne. • Heinz Bauer's wealth was estimated at around $1.8billion (£1.1billon) although this could have possibly increased.Bauer: Brand Ideology: • The Connotations of ‘We think Popular’ implies to the audience that know what factors need to into a good magazine, in order for it to be popular. The use of the verbal code “popular” connotes that Bauer media creates magazines which everyone will be interested in and that they will be ‘popular’ with their audiences. • By Bauer thinking this it implies that they are confident with the content that they are realizing and that they feel that it will be a good success when competing against other magazine publishers. Q: • The connotations of the Strapline of Q magazine “The UK’s Biggest Music Magazine” the connotations of this is that Q are showing authority, and confidence within themselves as they are referring to their magazine being the best music magazine in the UK.• This could also refer to a competitive side of Q Magazine, when competing against other popular music magazines, and show how they want their magazine to be the most popular.

Source: http://www.bauer.co.uk/history

TECHNOLOGICAL CONVERGENCE

• Bauer media provide information and broadcasts information on social media websites like Facebook, Twitter, YouTube etc. They would use Social media websites like Twitter to advertise their magazine and upcoming issues, like what artist will be in the next issue, and what may be featured in the magazine.

• Using social media, is a good way of advertising a magazine as social media has such mass audience therefore your magazine will get recognized more via social media, than such as making posters as people on social media are able to share things online with others.

Website Analysis: • Advertising is key to get Q’s magazine out there to the intended target readership, they will

pull people in to look at their website and their content, by including small video clips, images, playlists etc. They will do this as visual content would appeal to readers as they are able to physically watch something, or listen to something which would get the reader more interested in the magazine itself.

• There is convergent technology in Q website, this is evident in the navigation bar where readers are able to not only read a copy of the magazine but they are also able to watch interviews, ect this creates a visual relationship with the reader as they maybe more interested in watching something rather than read something.

• On Qs homepage, they have a navigation bar where it links to where their readers are able to subscribe to their magazine subscription.

Convergent technology such as Video would appeal to the readership who regularly subscribe to the print edition of the magazine because if readers see that they are able to get other bits of content to do with Q they will enjoy this, they also have videos online so that readers are able to interact, and look at what is inside Qs issues, and watch them visually which creates more interaction with Q and the readership. Features on tabs such as ‘The Latest Issue’ would appeal in particular to ‘social climbers’ (Maslow) because they are driven by change, and Driven by improving their social status in society.Therefore they would want to ensure that they are keeping up to date with the ‘lastest issues’ of what Q has to offer, and want to keep up to date with what is happening. Finally, the ‘Interviews’ section of the website allows the readers and users of the website to. Interact with partiucalr artists, and groups and also learn more about particualr artists such as their background or upcoming music they are going to release.Within these interviews they contain an image of the artist, and in the interview it contains differentated questions and answers this is makes it easier for people to see clearly the interviews questions and the artists responce.

SORUCE: http://www.qthemusic.com/16533/who-what-why-where-when-the-orbs-alex-paterson/

MARKET POSITION AND PUBLISHING HOUSE. As seen in the Pie chart below, it

demonstrates how Bauer media group are have most of the shares within the market, by this they are producing more magazines, over IPC and Music Media.

Although, they are popular because they produce more music magazines, there magazines that they produce aren't as popular when it comes to the net circulation. This is evident in the pie chart because the most popular magazine produced is Mojo. This conveys how Bauer have the bigger market share because each magazine they produce they are trying to get it out to the public quickly.

SORUCE: http://www.campaignlive.co.uk/article/1307929/magazines-abcs-nme-print-sales-drop-below-15000?src_site=mediaweek

SPENDING POWER.

• The magazine would be aimed at middle class as it is more expensive than other magazines. This also suggests that as the magazine is quite expensive compared to other magazine retailing at around £3.90, this suggests that the people who buy it are older and working as they are able to afford to buy this on a regular basis.

COMPETITORS

• SORUCE: http://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=165238

The Hearst Corporation is an American multinational mass media institution based in the Hearst Tower in Midtown Manhattan, New York. Hearst publishing company was founded by William Randolph Hearst, in 1887.Today the Hearst family are worth around $2 billion.

IPC publishing company was founded in 1963 by the CEO of the company Marcus Rich. Today the company is worth between $2 billion and $3.5 billion.

Music and Media was first founded in London, by Rory David Philip, and today music media is now worth over £150,000,000. Future PLC, was

founded in 1985 by Chris Anderson. Today Future PLC are now worth around $3 million.

Q Magazine – Multi-platform appeal• Q magazine, produce magazines in store as well as being able to

subscribe to an online service, which allows you to access their magazines via a subscription service monthly. The price of Q magazine is around £4.20, the price of Q magazines are slightly more than other music magazines available in the UK.Q magazine gets released monthly in the UK to keep up to date with information in the music world. As well as this Q magazine comes out on a monthly basis and is published by Bauer Magazine Publishing company. The main reason why Q magazine comes out on a monthly basis whereas to weekly, is because it contains a large amount of music content, as well as this it comes out monthly is to keep up to date with everything that is happening in the music industry. You can also subscribe to a monthly basic of Q magazines on your phone or tablet.

Q – Online and subscription.• You can also subscribe to a monthly basic of Q magazines on

your phone or tablet. On the Q website you can subscribe to their deal for £32.00 for 12 copies of Q magazine. Or as well as this as apps on our phones are becoming a lot more popular you are now able to download a digital version of Q magazine onto your phone for £32.00 a month. As well as this you can also subscribe to a deal costing £37.00 this includes paper copies of the magazine and digital version on your phone/tablet.

ASSOCIATED PRODUCTS- BAUER PRINT MEDIA

PRODUCTS.Bauer media are linked to broadcasting on the radio and TV as well as mobile and online products.Some of their radios which they feature on is Kerrang!, Magic, Absolute, and Kiss.Some of their TV stations are Heat,Kerrang!, Kiss and Magic, their mobile and online consists of their magazines and their radio companies.

Main picture- By having the main picture in the center of the magazine taking up most of the room on the front cover, draws people into the magazine as a result of this they may buy the magazine increasing the amount of sales and popularity. Not only that but having an up to date artist on the cover may also make people buy the magazine as they are possibly seeing one of their favorite artists on the magazine.

Strapline-The strapline of this Q magazine denotes ‘Discover great music'. This connotes to inspiring thoughts such as, Q are trying to persuade the readers to read the magazine. As well as this by having the verbal code ‘Great’ suggests the music talked about in this magazine is better than any other music.

House Colors-All the house colors are all very neutral and basic, by having these colors neutral and plain make the artist such as Tinie Tempah stand out against the light/neutral background. Autograph-Having Tinie Tempah's

autography on the front cover in white stands out against the dark colors on Tinie Tempah such as his sunglasses. This could implies that the magazine is a lot more personal to the buyer.

Date-issue-price; The date that the magazine was released on was November 201 and selling at a price of £3.99.

Readers Requirements-Having a list of well-know artist listed down the side of the page, gives other readers a chance to read the magazine if they aren't as interested in Tinie Tempah. This connotes how Q magazine are catering to each readers needs.

Connotations-The main connotations Of Q link to the theme of the magazine such as ‘queue’ like queue the music, this relates to the theme and links to the types of music in the magazine

Masthead-The iconic red and white logo largely displayed on the front cover would also draw people into buying the magazine as it contrasts against the white background, and the lighter colors on the front cover. As well as having the logo so large in the corner of the page would also stand out as people may recognize the logo.

Inspiring slogan, personally said from the artist. Could inspire others who are interested in music.

DOUBLE PAGE SPREAD ANALYSIS.

Background Features-One feature of this page is close up shot of the artist draws the reader in more as their attention of focused on the artist. Having the contrast high in the main picture as well as the background, draws attention to the background and makes the most important features stand out such as ‘Big Ben’. Having Humor within the magazine would draw more readers to it. By having a a personal quote from the artists himself, which would therefore make it a lot more personal and direct. Furthermore by adding humor into the quote makes it seem less serious and as if the artist is having a laugh with the reader.

Drop Capital: The drop capital is the large letter starting of the article. This tells the reader that the beginning of the article starts there. The drop capital is bright red which links to the contents page and the front cover.

Position of objects - Having the artist standing in front of the London skyline, whilst having is guitar next to him adds to the effect that he's just a regular person growing up in a normal city, which therefore could inspire people to follow in him footsteps.

Main text - Having the large piece of text to the side of the photo allows readers to swap from looking at the picture to reading through the text which is related to the artist. As well as this I have realized d that there is only one man picture this could be due to the fact that they want to want the reader to focus on only one image, and by the image being so detailed and important by adding others may make it overcrowded.

DOUBLE PAGE SPREAD ANALYSIS.

Positioning of the page-I was inspired by this page when making my magazine, I liked the way the text was to one side and the multiple photos were on the other side, I think this is a good idea as it allows the reader to refer back to the images while reading.

Drop Capital-When making my magazine I am going to consider using as large capital letter during the interview, I think this will had to the effect of the magazine as well as it will be eye-catching to the reader when they are flicking through the magazine.

Consistently of logo- I have decided that throughout my magazine I will keep my logo in the left hand corner I have decided to do this as my logo soon with become rememberble to the readers, as well as when they are in a magazine shop they will be able to remember my logo.

Stand First: Q magazine have a stand first which grabs the readers attention, and makes them interested in then rest of the interview.

Differentiated Questions and Answers: This is highlighted in the interview where the questions being asked to ‘Motley Crue’ are highlighted in red, as well as this the answers are in black bold so that they stand out clearly against the questions.

GENRE-PRODUCT ANALYSISWhat type of Genre is Q?•Q magazine, doesn’t full into a magazine catergory.Q magazines main interest is in releases the latest songs, and upcoming artists and music. As well as music they also included interviews with well known people. Target audience-•Qs target audience is around men who are in their 30s-40s the magazine appeals to men more then women For the older, more mature and more sophisticated, which is reflected in how the music is portrayed in the magazine. The magazine would be aimed at middle class as it is more expensive then other magazines. This also suggests that as the magazine is quite expensive compared to other magazine retailing at around £3.90, this suggests that the people who buy it are older and working as they are able to afford to buy this on a regular basis.

TARGET AUDIENCE-Q MAGAZINE.

Hartley’s 7 subjectivities:•Age: Q music Magazine target audience is around men who are in their 30s-40s (Hartley).•Gender: The magazine appeals to men more then women For the older, more mature and more sophisticated, which is reflected in how the music is portrayed in the magazine.•Class: People in the category ABC1 in the socio-economics needs because they would be of a working class who would by the magazine, this is because as the magazine is priced around £3.90 and up, people of a working class would be able to afford to by the magazine on a regular basis. This particular age group, and of the working class is shown by being 70% of the target readership of Q magazine, therefore the other 30% of readers could be students, or young people of a low-working class status aged 15-24, these readers would have a lower spending power than readers of a higher age and high working class status.Katz: Inform and educate, the reader can find out what artists are up to.•Diversion: This is where the the readers are able to reader Q magazine, and escape from reality.•Maslow’s Hierarchy of Needs: •Explorers: The readers of Q would be explorers because the magazine includes upcoming stories about what is happening in the music world.

STYLE-PRODUCT ANALYSIS

In each of these pictures they are demonstrating a different style to each front cover of Q music magazine. In the first picture its conveys a dark simple side to the magazine compared to the others, this could be done to convey the type of artist that is on the front cover, as his music may be simple, a gentle. Where as compared to the middle magazine the middle magazine is a lot more bright and colourful making the artist stand out in the middle of the magazine. Having white font against skin tone of the artist really makes his own hand signed autograph stand out attracting customers.

Having the third image against a white background while having the artist dressed in dark clothing could connote to the type of music the artist mainly studies in.

LANGUAGE INSIDE IN THE MAGAZINE.

• The content inside Q Music Magazine includes features like stories or interviews, which have been cover in their contents page. They also contain reviews on things like New Albums and concerts.

• Within the magazine they talk about artists or bands which is typically their main feature, which would appeal to Q readers as if they see an artist or band featured which they have an interest in this would then make them particularly interested in the magazine issue.

• At the back on Q magazine they have a section called “Q Mail” and several pages of advertisements.

• The language used on the cover of the magazine are mainly bold words, such as ‘breaking BAD’ and ‘ROCK STAR'. These words would mainly appeal to the audience such as men, but this the words are quite bold statement words whereas this wouldn't appeal as much to a woman. Therefore this may mean the magazines are a lot more popular therefore more people are buying them making high profits for shops selling them.

PURPOSE-PRODUCT ANALYSIS

On most of Q’s magazines their slogan is ‘Discover Great Music’ this suggests that to the readers that Q magazine provides the customers with facts and upcoming information about good music. This connotes to the readers that a very confident side to the magazine as they are trying to show off and compete against other music magazines like ‘Kerrang!’. The word ‘Great’ imply that it is globally known, this could also convey its popularity of the magazine or they are trying to invite more people to read the magazine but suggest to the readers it is the greatest magazine out there.

STYLE AND FORM- PRODUCT ANALYSIS.

• The main house styles of Q magazines are most of the covers have a light background, and the image of the artist is normally dark or they are wearing dark clothes, by having the artist in dark clothing or the image being dark against a light background makes the artist stand out. By doing this it makes the reader be drawn to the image of the artist first more than the word. Although, on the other hand if the reader is being drawn to the photo first of the artist and they like the artist this may make them read the words around the image.

• Format- The length of Q magazine is 28.5cm, the width of Q magazine is 21cm.

• Language- The language used on the cover of the magazine are mainly bold words, such as ‘breaking BAD’ and ‘ROCK STAR'. These words would mainly appeal to the audience such as men, but this the words are quite bold statement words whereas this wouldn't appeal as much to a woman. Therefore this may mean the magazines are a lot more popular therefore more people are buying them making high profits for shops selling them

FORMAT CONTINUED.• The content inside Q Music Magazine includes features like stories or interviews, which have been cover in their contents page. They also contain reviews on things like New Albums and concerts. • Within the magazine they talk about artists or bands which is typically their main feature, which would appeal to Q readers as if they see an artist or band featured which they have an interest in this would then make them particularly interested in the magazine issue.• At the back on Q magazine they have a section called “Q Mail” and several pages of advertisements. • Some of the advertisements include music lessons, anything you wish to sell they will advertise it inside the magazine.• They also advertise artists or bands, they do this such as advertising an artists new album which has just been released, it important that they include as much content as possible to keep the reader interested although they don’t want to include lots of writing as this might not be as visually appealing.• Within their contents page they have a similar style throughout the whole magazine, such as having images on the front cover of artists or bands shows the importance of these artists and also connotes how they maybe the main feature in this particular issue of Q.• The layout of Qs magazines are particularly simply but effective, doing this means its a lot easier for the reader to read as well as this a simple layout means that readers will be able to see clearly what is featured in the magazine. • The connotations of the Strapline of Q magazine “The UK’s Biggest Music Magazine” the connotations of this is that Q are showing authority, and confidence within themselves as they are referring to their magazine being the best music magazine in the UK.• This could also refer to a competitive side of Q Magazine, when competing against other popular music magazines, and show how they want their magazine to be the most popular.

CONTENT & MEANING

• On most of Q’s magazines their slogan is ‘Discover Great Music’ this suggests that to the readers that Q magazine provides the customers with facts and upcoming information about good music. This connotes to the readers that a very confident side to the magazine as they are trying to show off and compete against other music magazines like ‘Kerrang!’. • The verbal code ‘Great’ imply that it is globally known, this could also convey its popularity of the magazine or they are trying to invite more people to read the

magazine but suggest to the readers it is the greatest magazine out there.• The content within Q music magazine is very mature, as within their magazine they tend to include more text and information rather than images, this is because their target audience is a lot older compared to other magazines therefore people of an older generation may prefer to read more rather than look at pictures. • Q music magazines language is mature, as they use sophisticated language that could older people tend to use, as well as this in some articles/interviews they swear although they cover this up using an asterisks (***)

PRODUCTION PROCESS.

Published- Q magazine is published by a publishing company called Bauer Media group. Bauer media group are a well-known publishing company, which is privately owned publishing group. Bauer are a worldwide publishing group which offers over 300 magazines in 15 different countries. Some of the main shops Bauer Media publish to are places like Whsmith, Tesco as well as this you can also buy Q magazines online such as Amazon and EBay. Distributed- As well as publishing the magazine Bauer also distribute it, by this they have a wide range of magazine genres and they distribute them by which they send a large amount of magazines in my case Q out to the public as well as doing this Bauer may ask to have feedback from their magazines from customers so that they are able to work on any improvements providing that their magazines the best music magazine being published. Readership-Compared to other magazines such as Mojo, and Kerrang Q has one of the second highest readerships out of all the popular music magazines out there. The total arrange of Q magazine read in this year is 48,365, where the circulation figure have also gone down dropping by -8.39% within the year. http://hosbeg.com/the-magazine-production-process/

PRODUCTION PROCESS

Date of publication-•The first things is to set a date when the magazine is going to be published. By this is when the magazine will be released to the public. Once this date has been finalized the publishing companies would have to work out a schedule therefore from working out the schedule they will have to make sure that they stick to this deadline in order for the magazine to get completed and published in time.Managing the schedule-•This is the most important step as the publishing company need to make sure that they time themselves well and that they stick to the time schedule in order to be successful with their magazine. The publishing company should give themselves enough time in case anything goes wrong so that they can fix their mistakes.Editorial and budgetary decision-•This next step happens within the production process of the magazine. By this the editorial decisions involve coming up with what topic will be covered in the issue of the magazine, within this as well the team talk about various content that will make up the main content of the magazine. As well as this they look how much money they have in order to produce this magazine and if they need to budget themselves in any way.

PRODUCTION PROCESSContent acquisition-•This is the most important process as this determines what is in the magazine and without this there would be a magazine. The are two main ways in which content can me gathered and by this is through in house staff writers that are ordered to write on topics that are specific to the magazine, during this stage the artwork in the magazine and graphics are worked on. The artwork is over viewed as the illustrations and pictures that are going to be put into the magazine.Sub-editing-•Sub-editing focuses on one major thing, which is the quality control. If the publishing company is big enough then they are able to have a sub-editor, if there is no sub-editor then the main editor will do this job which involves important things like;•Checking of the accuracy of all facts and information in the article.•Making sure that the words are spelt properly.•Making sure that the grammar and punctuation are use correctly.•Making sure that all the articles follow the house style throughout.

PRODUCTION PROCESSPage layout-•In large publishing companies there are teams responsible for the pay layout. Their job is to work on the page layout, and that they come up together with ideas in order to make the magazine. In working on the magazine they use a programme in order to work on the layout called Desk-top publishing programs such as InDesign or PageMaker.Proofreading- •Once the page layout stage is done, the next stage is proofreading, by this the editorial department will print out a hardcopy of the magazine for reading through it and to find anything which may be incorrect. By printing a hardcopy it is a lot easier to proofread rather than a soft-copy. Any mistakes which are spotted are easily corrected on the DTP file, the editorial team keeps proof-reading until they member is happy with the magazines content.File emailed to printer-•After proof-reading the file containing the magazine is send to the printing company. But before printing the company prints the hundreds or thousands of copies requested by the publishing company, the publishing company then gets sent these copies which then get proof-read again by the editorial department

PRODUCTION PROCESSDistribution-

•This is the last stage of the entire process, the printing company have finished with the printing of the magazine they will package them and send them to a warehouse near by, from the warehouse they are then distributed to the shops and then sold to the public.

•Here I have emailed Bauer media group, asking them to explain to me the production process of their magazine ‘Q’, right from planning the magazine to selling it to the public, although they didn’t reply so therefore I sent other email, and they still didn’t reply.

‘Q’ Reader ProfileSource:

http://cw.routledge.com/textbooks/asmediastudies/students-casestudies-maggender.asp

According to the profile above, the image denotes how the largest readership profile comes from the males, with the largest age group of readers are ages 15-24 with 35.5% of readings being in this category typically appeals more to males, as they type of content which is included in the magazines such as the type of music is more aimed/enjoyed by males rather than females. Q would also appeal to males as it typcialy has images of female artists in revelaing clothes, which would appeal to the males more.

Male gaze is the tendency to see the world and women from a male perspective.‘Male Gaze’• Some magazines are specifically targeted

at a certain age gender or ethnicity. An example of this is ‘Male Gaze’, by this magazines are targeted at only men, by this they could have conventions in them which would only really attract the male eye. This could be including images of attractive men or women, by this it would mainly appeal to males. Although, on the other hand they could put images and information in such as images of cars, motorbikes and male orientated male things although this could somehow influence women to read the magazine even though they are female as they may be interested in cars.

Laura Mulvey (1975)- ‘Male Gaze’

In this front cover Cheryl Cole is being repesentated as being quite feminine, because of the way her hair and make up as done. Although, agreeing with Laura Mulvey (1975) theory, on how ‘women do things to please men. However, I believe that in fact she is wearing all black which also appeals to women as women tend to wear black clothing for a simple look as well as it giving women ‘slimming’ features.

DEMOGRAPHICS Higher management, bankers, lawyers doctors and other professionals.

A Middle management teachers, creative and media people eg- graphic designers ect.

C1 Office supervisors, junior managers, nurses specialist clerical staff- white collar.

C2 Skilled manual workers, plumbers, builders-blue collar.

D Semi-skilled and unskilled manual workers.

E Unemployed, students, pensioners and casual workers.

According to the socio-economic graph the target audience for Q music magazine would full into category B and C1.I think this because the age range for Q music magazine is around 40 year olds, as well as this Q music magazine is a creative magazine which includes music mainly for middle aged people. As well as this the price of Q magazine is expensive for others as would brought by people of the older generation as they would be able to afford it.

This defines the adult population largely by the job they do this is based on the National Readership Survey (NRS).

SORUCE : https://www.google.co.uk/?gfe_rd=cr&ei=LzWiVq3uHNiCaIm1jkA&gws_rd=ssl#safe=strict&q=demographics

PSYCHOGRAPHICSMainstreamers SEEK SECURITY. Tend to be domestic

conformist, conventional, sentimental- favour value for money family brands. Nearly always the largest group.

Aspirers SEEK STATUS. Materialistic, acquisitive orientated to image and appearance persona and fashion. Attractive packaging more important then contents. Typically younger people, clerical and sales jobs.

Succeeds SEEK CONTROL. Strong goals, confidence work ethic, and organisation. Supports stability. Brand choice based on self-reward, and quality. Typically higher management and professionals.

Resigned SEEK SURVIVAL.Ridgid and authoritarian values, interested in the past and tradition. Brand choice stresses safety, familiarity and economy. Typically older people.

Explorers SEEK DISCOVERY. Energy individualism and experience. Values difference and adventure. Brand choice highlights satisfaction and instant effect. The first to try new brands, younger students.

Strugglers SEEK ESCAPE. Alienated and disorganised. Few resources beyond physical skills. Brand choice involves impact and sensation, buys alcohol, junk food, lottery tickets. D and E demographics.

Reformers SEEKS ENLIGHTMENT freedom of restrictions and personal growth. Social awareness and independent judgement.Anti-materialistic higher education and selects products of quality.

https://www.google.co.uk/?gfe_rd=cr&ei=LzWiVq3uHNiCaIm1jkA&gws_rd=ssl#safe=strict&q=psychographics

Q magazine would fit into the category ‘succeeds’ this is because they are typically of a high management, which can normally be found it older people.

USES AND GRATIFICATIONS (BLUMLER AND KATZ 1974).

• Diversion- Diversion is where audience are able to escape from everyday life.• Personal Relationships-Where readers will use the media for an emotional reason and a social interaction with others.• Personality Relationship-When people demonstrate themselves as being different in person compared to when they are on any form of social media.Eg; being a different person on Facebook as to talking to someone in person. Readers of Q could build up a personal relationship with particular artists and they would do this particularly via social media by being able to tweet artists directly even if they don’t respond. • Surveillance-Articles and information which could be beneficial for audiences to use in life, Q does this as they readers would be able to gain information about the band or artists as they want to know more about them, which exclusively to Q only. Also it will educate them about up coming music, so that they can express their opinion on the music. • Connections to music media- The audience might find a connection to the music media,

and this may inspire them to be like a particular artist/band, in order to escape.• Audience review of concerts-Artists would use this in order to connect to their audience

and create a bond with them as well as possibly reaching out to them, and get information across to them.

http://scholar.google.co.uk/scholar?q=Uses+and+Gratifications+(Blumler+and+Katz+1974).&hl=en&as_sdt=0&as_vis=1&oi=scholart&sa=X&ved=0ahUKEwjI9bCkyb3KAhVMVhQKHeilC1gQgQMIITAA&surl=1&safe=active

MASLOW HIERARCHY OF NEEDS.

USES AND GRATIFICATIONS (BLUMLER AND KATZ 1974).

Katz Theory: Personal Identification- Where the audience can relate to a character or their situation. When the audience read Q magazine they would be able to relate to their situation such life outside of music, like personal issues which could be mentioned in an interview, people could relate to this and find a close bond with the particular artist. Personal Relationship- Where the audience builds a close bond with a character or group of characters. The audience could build a close bond with a particular artist, by this they feel motivated or inspired to possibly follow in their footsteps. Inform & Educate- Where the audience learn something from consuming the text. The audience would learn things about particular artists such as from written or visual interviews, this would inform and educate them about something they possibly didn't’t know about. Diversion- Where the audience can escape from their reality and immerse themselves in the text. The audience may feel a connection with the content which is featured in Q, this means that they could escape from reality and their day to day problems. Something which is exclusive to only Q is that

GRAHAM BURTON: SOCIALLY AND MEDIA GROUPED AUDIENCES.

• Graham Burton 1997 has a theory about classifying audiences by their social and media grouping. The social grouping of my target audience is 30-40 year olds who would normally work in a higher management working environment and are men The audience will mostly be British and of a mixed ethnicity due to the type of music Q magazine specifies in. Depending on the media grouping that target audience would means that they would be particularly interested in buying other music magazines this is because Q music magazine is eclectic magazine which therefore means it specifies in different types of music, therefore this opens up a wide range of magazines that the audience can buy.

Source: http://www.bloomberg.com/research/stocks/private/person.asp?personId=50040690&privcapId=47801609

GENDER • The age range of the target audience of ‘Q music Magazine’ would

be people in their 20’s- 40’s due to the high cost. The cost of the magazine is £4.50 which means the younger teen audience can’t generally afford it, whereas the older generation often have paid jobs and therefore can afford to buy the magazine. In addition to this a lot of the models featured on the cover are of this age and so it will be more appealing to this age group. People may also buy the magazine if an artist they like is on the front of it and they want to purchase it to find out more about them. Occasionally free things are given away in the magazine and this may also attract people to buy the magazine so they can get the free accompaniment.

• The magazine isn’t aimed at a specific gender which we can see through the gender neutral colour scheme, this tells us that the magazine is open to all individuals and isn’t isolating a specific gender like if the magazine used the colour ‘pink’ throughout. As well as the featuring artists are both male and female, and therefore inside the magazine the type of music which is featured normally is aimed more towards men or the fact overall men generally like the type of music featured more than men.

PRIMARY RESEARCH Here I have completed a form of Primary Research, which was creating a survey on Survey Monkey.

SECONDARY RESEARCH What is Secondary Research?•Secondary research makes use of information previously researched for other purposes and publicly available.How did I use Secondary Research for to come up with ideas for m magazine-•I used secondary research such as analyzing my magazine of inspiration, the reason for this is so that I could gather ideas for my own magazine. I particularly looked at the age group that were reading ‘Q music magazine’ as well as looking if there were more males or females reading the magazine.

http://www.amazon.co.uk/Magazine-no-292-Lennon-Birthday-Collectors/dp/B007PBUE1C/ref=sr_1_1?ie=UTF8&qid=1445329952&sr=8-1&keywords=john+lennon+70th+birthday+q+magazine

ANALYSING THE POSITIVES AND NEGATIVES OF SECONDARY RESEARCH.

Positives Negatives

The research is already their and produced.

The research that is out there may not be specific in what you need, and may also not cover your suited needs.

As the research is already been produced by someone, all you have to do in look and read through it and pull parts of the research out.

You have to make sure that people are being truthful with their answers and information, and making sure that they are accurate with their answers.

There are many resources for you to use, and which that are available.

You have to make sure that you yourself are reliant on accuracy of your work(not answering the questionnaire yourself).

PRIMARY RESEARCH. What is Primary Research?•Primary research is new research, carried out to answer specific issues or questions. It can involve questionnaires, surveys or interviews with individuals or small groups

How did I use Primary Research to come up with ideas for my magazine-•Before putting together my magazine I have made sure that I have made a questionnaire on Survey Monkey asking a number of questions about what type of music magazine the public most likely read, I have done this in order to gather some ideas as to what my genre my music magazine will fit in depending on what genre was most popular in the survey.

•Therefore as a result of this if I didn't carry out any primary research then I wouldn’t know what type of music magazine the public like Therefore,this could result in my magazine not selling as well as others.

https://www.google.co.uk/?gfe_rd=cr&ei=nTSiVtqrEsXFVMfjtvAE&gws_rd=ssl#safe=strict&q=what+is+primary+research

ANALYSING THE POSITIVES AND NEGATIVES OF PRIMARY RESEARCH.

Positives Negatives

It can address specific areas that you need it to focus on.

Could cost a lot of money.

Not only does primary research enable the marketer to focus on specific issues, it also enables the marketer to have a higher level of control over how the information is collected

Time consuming as your having to do the research yourself, and pull out information.

primary research focus on issues specific to the researcher improves the chances that research funds will be spent efficiently.

Not always feasible. (To do easily)

SURVEY MONKEY.

• In this question I asked people what age category they fell into, the majority of the results were 16-18 years old this is why I am going to base my magazine for this target audience.

• As you can see I got the highest number for ages from 16-18+ therefore this links to what type of music they like and what music I am going to feature in my magazine. Asking this question is helpful to me, as it lets me work out what target audience I will aim my magazine at.

SURVEY MONKEY.

In this question I asked what gender most people were, I got a 75% result of females, and a 10% of males, and 20% of others. Therefore I am going to aim my magazine and everyone. The reason for basis my magazine, therefore I would have to consider the demographics and if I would include more female artists than male artists. Although, I then decided to aim my magazine at both male and female, as I feel that if I aim my magazine at both genders then this will mean my magazine may possibly be more successful.

SURVEY MONKEY.

In this question I asked own often do people buy a magazine, 80% of people said never and 40% of people said on a weekly basis, so I have decided to look at both responses and decided I will release my magazine on a monthly basis.As, I got an answer in the middle, I decided to release my magazine monthly, as people aren't having to purchase a magazine every week, as a large number of people said they don’t buy magazines.

SURVEY MONKEY. In this question I asked what music magazine people would read/buy 80% of people said they never buy a magazine, and 20% of people said that they read/buy Q magazine, and for that reason this is why I am using Q magazine as my magazine of inspiration.

SURVEY MONKEY.In this question I have asked what are the main reasons for buying this particular magazine, and 60% of people said that they would only by the magazine if it had free gifts in and 40% of people said that they would buy this magazine, for a general interest in the content.

SURVEY MONKEY. In this question I asked what type of music do most people listen to, and the responses I got were 20% listen to rock and roll, 40% listen to Hip Hop and 40% listen to R&B.

SURVEY MONKEY.

In this question I asked what is the maximum price people are willing to pay for a music magazine, and 60% of people said that they would pay £2-£2.50, and 40% of people said that they would pay £3-£3.50.Even though more people said they would pay £2-£2.50 I will price my magazine at £3.25, as this is relatively cheap for the younger generation.

SURVEY MONKEY.In this question I asked what is the best way to advertise any magazine, 60% said by TV, as many people watch it, and 40% said social media, and social media is growing each day and most people go on some form of social media, as well social media is such as mass audience as today everyone has some form of social media account therefore I think this would be the best way to promote my magazine, although TV is a good way of doing this but social media can be use from anywhere at anytime.

SURVEY MONKEY.

In this question I asked what articles/interviews would you like to read about, and I got a equal vote with most answers, like 20% said lifestyle, 20% said motivational interviews, 40% facts and information about that artist and 20% said they weren't bothered.I will be including more images, than text in my magazine and will be including fun,and interesting content as younger people would be turned off by a magazine which contains a lot of text and information.

SURVEY MONKEY. Finally, in this question I asked what house colours would draw people into buying the magazine, and 40% said red, grey and white. And 60% said pink, purple and blue.Although, none said yellow, grey and white I have decided to use these colours, as they fit both genders well and these colours complement each other, as well as the yellow symbolising bright, happy and that what my magazine is.

DISTRIBUTION • Q magazine, brings out a magazine monthly which are slightly

more than other music magazines available in the UK. Q magazine gets released monthly in the UK to keep up to date with information in the music world. As well as this Q magazine is published by Bauer Magazine Publishing company.

• Q magazine is sold as a hard copy, as well as being able to purchase and read as a digital version online – screen shot needed when they subscribe to their online service.

• Q music magazine is sold only in the UK/Ireland.• In 2015 “Q Music Magazine” distributed 48,353.

SORUCE: http://www.campaignlive.co.uk/article/1307929/magazines-abcs-nme-print-sales-drop-below-15000?src_site=mediaweek

DISTRIBUTION

Readers are able to access a copy of Q music magazine, either via a hard copy in a shop or online where they are able to subscribe to a subscription service.Readers are able to purchase a hard copy of Q music magazine from stores such as:1. Tesco2. Sainsbury's 3. WhsmithQ music magazine can also be accessed through their main website http://www.qthemusic.com/

PRODUCT ADVERTISING & MARKETING

‘Above the Line’(Mass Audience)-•Above the line advertising is seen as the traditional way to advertise products, to their mass audience this can be from social media and advertising you magazine via social media as this would get to a mass audience, as many people today are on a social media. Another example of above the line advertising would be billboards, having a music magazine advertised on a billboard is a good way of advertising as this would get seen by a mass group of people in that area. Above the line advertising is more generalized as they aren't particular as they will put their advertising out to everyone where compared to below the line they aren't as specific.Below the Line’(Niche Audience)-•Below the line advertising is a smaller form of advertising, as well as this below the line advertising is more likely not going to be as successful as above the line as the advertising it going to be reaching a much smaller group of people. Below the line advertising is a lot cheaper compared to ‘above the line'. Below the line advertising can be chosen into groups such as they are going to be more specific to who they advertise their magazine to, for example advertising their magazine on the back of a concert ticket is being more specific as they are advertising a music magazine to people who are generally interested in music therefore this is where I can be successful but expensive. People would say that below the line advertising is more successful as they would know their target audience before putting the advertisement out there.

https://www.google.co.uk/?gfe_rd=cr&ei=EDSiVr7IMMaDoQfhgJjQCQ&gws_rd=ssl#safe=strict&q=what+is+below+the+line+advertising

PRODUCT ADVERTISING & MARKETING

Methods of Advertising-•Social Media.•Posters/Leaflets.•Billboards.•Bus advertising.•TV/Radio.•Ticketing.

Billboards-

TV-This form of advertising was a lot harder to find an advert advertising a music magazine, therefore I think that they way of advertising a music magazine isn't as popular. Compared to other magazines such as OK, being advertised on TV, I found this advert on a YouTube this particular video got 5,704 views 2 likes and 1 dislike, although even though this isn't viral as it doesn’t have many view, as this was aired on TV this would/may of got a lot more views as people where watching the TV. Although, this is a lot more expensive compared to handing out leaflets, as this may have got more views on TV some people don’t like adverts so the number of views could of dropped due to people walking away from the TV. https://www.youtube.com/watch?v=ibRJ5v9MABo

http://study.com/academy/lesson/what-is-product-advertising-definition-methods-examples.html

PRODUCT ADVERTISING & MARKETING• Social Media-

Leaflet/Poster-

Guerrilla Marketing ‘Word of Mouth’

Guerrilla Marketing-Guerrilla Marketing is an advertising strategy that focuses on low-cost marketing tactics that has a maximum results, on the audience and public.

http://www.creativeguerrillamarketing.com/what-is-guerrilla-marketing/

This image is showing an man sitting down at a bus stop while behind a music magazine is showing a picture of an ‘afro’ as when the man is sitting down this looks like its his own hair.

This image shows a picture of a football, smashing the side of the building, by doing this it is promoting the football eg. Nike or football in general with illusion.

VIRAL MARKETING

• Viral marketing is any marketing technique that induces Web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message's visibility and effect.

SORUCE: http://searchcrm.techtarget.com/definition/viral-marketing

MARKETING AND ADVERTISEMENT. • A lot of the advertising Q magazine does is full page advertising. The products that they advertise are mainly linked with music, and are genially of the same genre of music.• As well as this the adverts are mostly about new albums which are coming out or have come out. One album that they featured was The Beatles who were very popular in that anyone who was reading was of an older generation, and that maybe interested in buying the magazine. • The types of products which are advertised in their magazines are things like festivals particularly rock festivals, as well as artists albums.• The type of products which are advertised in Q magazine reflect on the type of readers, which links in with De Saussure’s semiotics ideology which

‘signifies’ the type of people who will read Q magazine based on the band being promoted as they would possess mass appeal amongst the readers.

MARKETING (CONTINUED)

• Q magazine don’t usually have lots of adverts, however they have mainly advertised their magazine through social media such as their own Facebook, Twitter and YouTube Page.

• As you can see on their YouTube Channel they have an advert which is 30 seconds long which is mainly the length of most of their adverts the main reason for only having an advert which is long is that they don’t want to include something which is too long as people might loose interest and not want it anymore

• Additionally, to this when showing what artist they are talking about they show a small clip of the artist and their music doing this makes it very visual for the reader, and almost makes them more interested in what they are watching.

SOCIAL MEDIA

SOCIAL MEDIA AND ONLINE.

READERSHIP AND RELATIONSHIP WITH THE CONSUMER AND CIRCULATION.

Year-JAN-JUNE Circulation Figures.2011 80,4182012 64,5962013 58,9802014 48,353

2011- 80,418

2012-64,596

2013- 58,980

2014- 48,353

Circulation Figures.As, you can see by the table, as well as the pie chart, that in the year of 2011 Qs music magazines readership circulation was at its highest. Although, as the years have gone on you can clearly see that the readership has gone down, this could be caused by factors such as better and more popular music magazines coming out, resulting in people not buying Q.Or people tend to use social media and their phones more if they want to find out something which is linked with music. Lastly, another factor could be online apps where readers are able to read their magazine on their phone rather than a physical magazine copy.

Source: http://www.pressgazette.co.uk/current-affairs-magazine-abcs-2015-spectator-new-statesman-private-eye-and-economist-all-grow/

BRAND EXTENSIONS-READERSHIP BETWEEN THE MAGAZINE AND AUDIENCE.

• Q magazine in the last few years has released an ipad edition which was made available for readers in 2012, this was created as due to technology becoming a lot more popular Q decided to make a digital copy which includes features such as full magazine content, behind-the-scenes, footage as well as short video and audio clips.

• This ipad edition was create via Bauer Media’s technology company, which means that companies who wish to include any form of advertisement within the ipad addition are able to contribute.

ADVERTISING TO CONSUMERS: PRINT BASED EXAMPLES, AND TV ADVERT.

Ways in which Q Music Magazine, is advertised is via social media, they have accounts on Twitter and Facebook.This is a good way of advertising their magazine as social media has such as mass audience, therefore consumers are able to access information for the magazine easily. Advertising to such as mass audience allows the magazine to become more popular, as well consumers are able to tweet Q magazine directly creating a relationship with their readers.TV Advert: Not only do Q magazine use print based ways to advertise their magazine they also have their own YouTube Chanel which consists of mainly interviews with popular artists which have been featured in their magazine at some point, they also add on clips which are around a minute and a half of all acts which have been nominated for the Q music awards, they also include clips from the winners.Within their YouTube Chanel they have a 4,167 subscribers to their channel this allows people who have subscribed to their channel to receive notification each time they upload a new video.

PRIMARY RESEARCH-ASKING THE PUBLIC TO FILL MY QUESTIONNAIRE

OUT.

ETHICAL ISSUES

Ethical issues are issues which are considered wrong, in the media this can be from being gender specific, targeting certain religions etc..If something isn’t right in somewhere view this is considered and ‘ethical issue’ and then something needs to be done it order to become right and not offend people it needs to ‘legal’ and this is called ‘legal issues’.

Source: http://www3.nd.edu/~kmatta/MGT30660/Articles/Music%20industry%20response%20to%20piracy.pdf

UK Tribes- http://www.uktribes.com/

• The UK tribes is a way of categorising teenagers on their social and cultural preferences.

The category that I fit into after reading all the different category's would be ‘Mainstream’.

UK Tribe (2005) comes from Chanel 4• The type of category my magazine that I am creating fits mainly into the two

category's Mainstream and Urban.Does Q magazine fit into any Teen Tribes? • Q magazine wouldn't’t fit into any teen tribe as magazine is targeted at younger

people as well as older people and not teenagers.

STEREOTYPES • Stereotyping is defined as an "oversimplified, usually pejorative, attitude people hold toward those outside one's own experience who are different. Racial remarks, sexual remarks, and gender remarks are the biggest stereotypes.• For Q magazine it gives of the impression that as the intended target audience are of quite high status, and of high ethnic minority that they give of the impression that they are successful, rich and dress to impress. Therefore this is one of the stereotypes which Q magazine gives off.• Another serotype that Q gives off is that females have to change the way they dress/their appearance to impress others. This is evident in some of Q’s front covers, as they us women such as (Cheryl Cole) which are being portrayed in a sexual way, which would appeal to the male readers(Male Gaze) this gives off the impression that women need to dress sexier in order to impress or appeal to males.

SOURCE: http://www.simplypsychology.org/katz-braly.html

ROLE MODELS• There are many role models in music magazines today, many artists who feature on or in

the cover of a music magazine can play apart of someone's life as they can be see as a role model to them and who they look up to or either aspire to be like.

• It is also important that the artists who feature in the magazine aren't being portrayed in a bad way as this could result in people not looking up to them anymore or even following what has been said in the magazine as this could been seen as the right thing to do.

• The role models for Q magazine is targeted a young males, as people may aspire to be like being who are featured in the magazine(smartly dressed people).Q magazine have created this idea that young people aspire to be the best and get to the top.

• In Q magazine, the target audience is targeted at people slightly older and of a important or high class, if younger people where to read Q they would be inspired to be like the people featured in the magazine, and become successful. Although this could be a negative affect as if younger people where to read the magazine and follow certain people and be there role models then this means that they could become arrogant, and cocky if so.

Source: https://www.google.co.uk/search?q=bad+role+models+in+music&safe=strict&rls=com.microsoft:en-GB:IE-SearchBox&biw=1366&bih=651&source=lnms&tbm=isch&sa=X&sqi=2&ved=0ahUKEwjCkaKix73KAhUHsxQKHTT8BUQQ_AUIBigB#imgrc=LLNUxwPemXvj0M%3A

MALE GAZE-• Male gaze is the tendency to see the world and women from

a male perspective.‘Male Gaze’• Some magazines are specifically targeted at a certain age gender

or ethnicity. An example of this is ‘Male Gaze’, by this magazines are targeted at only men, by this they could have conventions in them which would only really attract the male eye. This could be including images of attractive men or women, by this it would mainly appeal to males. Although, on the other hand they could put images and information in such as images of cars, motorbikes and male orientated male things although this could somehow influence women to read the magazine even though they are female as they may be interested in cars etc.

This magazine would appeal more to men, as there is an image of Lily Allan half naked on the magazine, as well they have included images of panthers whereas these are quite dominate animals specifically aimed at men, whereas if this was a magazine that was targeted at women it would have a male on the front and different animals like rabbits or female ordinated animals eg; kittens.

http://www.writersbureau.com/writing/legal-issues.htm

LEGAL ISSUES

• Legal Issues consists of checking for false statements before the copy goes to print. This is an especially important step to ensure that publishers don’t commit libel by printing inaccurate or falsified facts or statements about people or events.

•Legal issues, and there to make something right, if someone is happy with something they have seen in the media then they are able to make a complaint via IPSO’s website.

https://www.google.co.uk/search?q=legal+issue+magazine&safe=strict&rls=com.microsoft:en-GB:IE-SearchBox&biw=1366&bih=651&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiy0pjXxr3KAhXFVRQKHYFLCscQ_AUIBygC#safe=strict&tbm=isch&q=what+is+a+legal+issue

RACISM AND SEXISM • Sexism is prejudice, stereotyping, or discrimination,

typically against women, on the basis of sex.• Sexism can be portrayed in a music magazine by only

including typically images for women and general interests that only aim towards women, this could be seen as sexism to men as the magazine is only featuring things in which would only appeal to women.

• Racism is the belief that all members of each race possess characteristics, abilities, or qualities specific to that race, especially so as to distinguish it as inferior or superior to another race or races.

• Racism can also be portrayed in a music magazine as typically magazines such as ‘XXL’ only include black rappers, as to other black people this isn’t seen as racist as the majority of rappers today are black, although this could offend white people as this could be seen as stereotyping.

• Racism covers a big part of the music industry and music magazines, therefore editors have to insure that they have over check the magazine before releasing it.After this has happened if someone from the public still isn't happy with the magazine then they are able to make a complaint to the publishers.

• Within Q magazine, is sexist as it is mainly targeted at males, which includes offensive material of women and how women are being portrayed, they do this so that it can appeal to the target audience, they also do this so that the women will stay interested in the magazine.

• This refers back to Laura Mulvey- 1975 as the males attitude towards women reflects on how well an issue of Q will sell.

• Q magazine cannot feature anything which may be racists to people of an ethnic background, if this was to happen this could cause controversy with people and cause people to make a complaint about it.

Source: http://www.qthemusic.com/2311/warpaint-rihanna-and-beyonce-do-not-need-to-look-like-sluts-q335-preview/

COPYRIGHT AND ROYALTIES

• Copyright is the exclusive and assignable legal right, given to the originator for a fixed number of years, to print, publish, perform, film, or record literary, artistic, or musical material.• Copyright is massively important when it comes to producing a music magazine, as the editors and producers would have to insure that they are aren't using any images without the persons permission, or this could be seen as breaking the laws of copyright.• Copyright law and copyright originated in the UK from a concept of common law; the Statute of Anne 1709.• It became statutory with the passing of the Copyright Act 1911.The current act is the Copyright, Designs and Patents Act 1988.• The copyright symbol is important because if Q use this symbol in their magazine then this means the picture or the information is only exclusive to them therefore none can use it without Qs permission. • SOURCE: https://www.copyrightservice.co.uk/copyright/p01_uk_copyright_law Royalties: • Royalties is when someone gets paid when their material/content is being shared with others. Such as if a song get featured anywhere then the owner of the song will get paid for this eg: being played on the radio.

COPYRIGHT-Q’S TERMS AND CONDITIONS.

• Within Q’s website they have terms and conditions which are ‘Rules of Acceptable Use’ by this readers who put comments, messages or personal profiles and any discussion forums or pages on their site where you are able to post material there are rules which follow this:

• You must not –1. Use obscene of offensive language or post obscene or

offensive user content: 2. Upload or share or submit any user content which is

defamatory, abusive or hateful towards anyone. 3. Upload , share or submit any user content belonging to any

person(or any material where the rights belong to any person) other than yourself without the prior written consent of the owner of it :

OFFENSIVE MATERIAL AND CENSORSHIP

What is offensive material and censorship?Offensive Material;Any published or broadcast content (such as articles, photographs, films, or websites) that is likely to be upsetting, insulting, or objectionable to some or most people.Censorship;Censorship is the suppression of speech, public communication or other information which may be considered objectionable, harmful, sensitive, politically incorrect or inconvenient as determined by governments, media outlets, authorities or other groups or institutions.

Q magazine have to be aware of the content in which they are posting this is because they continued to post content which is offensive to people then this would build up a reputation for the magazine, which could cause people not to read the magazine.For a particular issue which was featured in April 2010, Lady Gaga was posing topless on the front cover. This front cover did appeal to some people, although some thought it was too offensive and that this particular issue got banned in the US as it was seen that she was revealing too much skin.When it comes to Censorship in 2012 at the Brit Awards, a particular artists speech was cut short and therefore put up her middle finger (Adele) so they had to block out her middle finger, so that it wouldn't’t offend people, however when OK! Wrote the article about this instead of featuring Adele's middle finger they covered it up with their own logo.

SOURCE: http://metro.co.uk/2016/02/25/brits-2016-ofcom-received-66-complaints-over-adeles-swearing-and-rihannas-twerking-5717475/

JOHN BERGER-(1972) John Berger-(1972) • John Berger theory is in which men and women

are culturally represented “men act women, women appear”. Men look at women, and women look at women being watched by other men.

• This also links in to Laura Mulvey where she said that women are objects for men to look at and desire and in which they seek pleasure from them.

• This relates to Q magazine, as images of women are featured in issues of Q magazine, women are there solely for the objectification of men and that men find that interesting and appeals to them, within media platforms.

PRESSED COMPLAINT COMMISSION- I.P.S.O

What is IPSO?•IPSO is the independent press standards organisation which, handles with complaints that people have made about particular things in a magazine.How to make a complaint?•On the IPSO website, it states that you are able to make a complaint on there website, by emailing them and explaining why you are making a complaint and then hopefully your complaint will be dealt with.What do they do with the complaint?•After you have made your complaint, IPSO media look at your complaint and see if what they can do with the complaint and whether it is liable and if they can actually resolve the situation.On IPSO’s website there are 4 main stages of making a complaint;1.Our Remit.2.Who can complain?3.Delayed complaints.74.Submitting your complaints. https://www.ipso.co.uk/IPSO/index.html

https://www.ipso.co.uk/IPSO/index.html

EXAMPLE OF AN COMPLAINT.

Here is An example of someone using ipso complaint procedure, to complain about something which Bauer media put in one of their magazine saying that ‘tom cruise abandoned his daughter’ Tom ended up suing Bauer $50.

IPSO- INDEPENDENT PRESS STANDARDS ORGANISATION

IPSO• When it comes to legal issues. There is a code of practice which editors have to follow, additionally here are some which newspapers/magazines will have to follow and that I would as well during the production of my own magazine:Clause 1: ‘Accuracy:• The press are not allowed to publish any inaccurate or misleading information or pictures' will be applying this to my magazine as I will be ensuring that I don’t not include any sensualized information.• If this happens then i/the press must correct it as quickly as possible as well as publishing an apology to the readers and the person involved.• The publication must have a fair and accurate report for the action of defamation unless an agree settlement is published or agreed otherwise.Clause 12: ‘Discrimination:’• The press/myself must not publish anything which is prejudicial to an individual's race,colour,religion,gender sexual orientation or any mental or physical ability. • It must always be avoidable unless it is relevant to the story.Clause 14- ‘Confidential Sources’:• All journalists have a moral accountability to protect any confidential sources of information. • Reference; https://www.ipso.co.uk/editors-code-of-practice/

PRODUCTION LEGAL AND ETHICAL ISSUES.

The two main companies which cover the media publishing, these re Independent Press Standards Organisation(IPSO) and Advertisement Standard Authority(ASA).This both companies are based in the UK and work with dealing with any complaints that have been made in the media industry. Some of the things they deal with is Copyright, ethical issues, discrimination, children and accuracy. Copyright- (LEGAL CONSTRAINTS)•Copyright is a form of protection given to the authors or creators of "original works of authorship," including literary, dramatic, musical, artistic and other intellectual works copyright is massively important when it comes to producing my music magazine, as the editors and producers of my magazine would have to insure that they are aren't using any images without the persons permission, or this could be seen as breaking the laws of copyright.The Right To Privacy-(LEGAL CONSTRAINTS)•Everyone is entitled to their rights of privacy. Therefore when Q come publishing content about people they need to make sure that they are not breaching anyone's privacy or any regulations. To make sure that all content is acceptable, and not breaching anyone's privacy

Production Legal and Ethical Issues.

Discrimination-(ETHICAL CONSTRAINTS).Q will be responsible for all its content which is included in each issue. All the content within Q magazine has to meet the editors code of practise.Therefore within Q magazines no content should be offensive or contain any material which could be offensive and target certain individuals, such as based on Race, Color, Religion, Gender and Sexual Orientation. Although, some of this could be mentioned in Qs content only though if it is relevant to the story. http://www.unicef.org/magic/briefing/childmedia_internet.html

LEGAL AND ETHICAL ISSUESIPSO- IPSO is an complaints website where if my customers who are reading my

magazine aren't happy with something, in my magazine or they feel offending by any type of content within my magzine.They are able to contact IPSO via their website in order to speak to someone about a complaint they wish to make. On IPSO’s website there are 4 main stages of making a complaint;1.Our Remit.

2.Who can complain?

3.Delayed complaints.7

4.Submitting your complaints.

https://www.ipso.co.uk/IPSO/index.html

ASA- ADVERTISING STANDARDS AUTHORITY

ASA- PROMOTING PRODUCTS WITHIN MY MAGAZINE.

Children-(ETHICAL CONSTRAINTS).•As children are considered vulnerable, which means there are limitations to what can be published about children. Therefore it is important if Q were to include any images of children they would have to come to a contract agreement from the child’s parent/guardian for them to sign which allows Q to publish images of children if needed so.This is really important that this happens safeguarding children in order to protect children, and by Q doing this it keeps a positive representation of Q. Q magazine would also have to do this if they are using children to promote a product or artists, they would have to ensure that they are using the children in a vulnerable way and that the images they use are limited to what they children can do. Discrimination-(ETHICAL CONSTRAINTS).Q Magazine will have to ensure that they aren’t discriminating against anyone, and has to meet Advertising codes, therefore there should be no content in Qs magazine which could be offensive to people.

Production Legal and Ethical Issues.

Discrimination-(ETHICAL CONSTRAINTS).•My magazine will be responsible for all its content which is included in each issue. All the content inside my magazine has to meet the editors code of practice. Therefore no content should be included in my magazine which could be offensive to certain individuals based on race, color, religion, gender and sexual orientation. Although, so of this could be mentioned in certain parts of my content, only if it has appropriate relevance to the story.Children-(ETHICAL CONSTRAINTS).•As children are considered vulnerable, which means there are limitations to what can be published about children. Therefore it is important if I was going to include any content/pictures of children in my magazine I would have to have a contract of agreement from the child’s parent/guardian for them to sign so that they allow us to publish content if the content is necessary. This is really important that this happens for safeguarding of children, in order to keep a positive reputation of my magazine.http://www.unicef.org/magic/briefing/childmedia_internet.html

COMPLAINT CASE STUDY.

Here is a recent complaint from the music magazine NME,when someone complained about a inaccurate article which was considered misleading and a breach of the code “Accuracy". The article was reported on Paul McCartney singing event at HMV, which the complainant attend. The complainant disputed the claim that five hundred copies of the singers newly-released album had been signed at the event.In this case the Press Complaints Commission resolved this case.

Q’s complaint procedure. • If you subscribe to Q magazine and aren’t happy with the quality and service of the

products you receive then you are able to follow the complaint procedure. One the website there are 3 steps in which you can follow in order to complete your complaint, the first part readers are able to look at previous FAQ’S to see whether someone has asked the question before, which you want to ask. After you are happy with what they include on the FAQ’S then you are able to contact a team leader or write to a subscriber service.

• You can complain by writing an email either in writing or sending an email to the complaints department, or post your complaint to Bauer Consumers Media Limited. It states that on their website that they will: complaints under this policy will only be accepted within four months from the date of the behavior or first publication of the article that you are complaining about. Where an article remains accessible on our website, complaints will be accepted up to 12 months from the date of the behavior or first publication of the article that you are complaining about.

• When making your complaint you must must include: 1. A copy of the article in question, or a link to the to the relevant webpage or web address.

2. A written explanation of your concerns with reference with the ‘Editors Code Of Practice’

3. Any documents which will help assess your complaint.