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Welcome Your Customers Are Already Online ... Are You? Internet Marketing Courses For Beginners 17 - 24 DEC 2012 – Day 1 Sharm el Sheikh

Sharm el Sheikh workshop Dec 17-24 2012 - Day 1

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Understanding Your Brand, Your Target Audience and Your Message. More Information on Speaking and Training at http://MandySwift.com

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Page 1: Sharm el Sheikh workshop   Dec 17-24 2012 - Day 1

Welcome

Your Customers Are Already Online ... Are You?

Internet Marketing Courses For Beginners

17 - 24 DEC 2012 – Day 1

Sharm el Sheikh

Page 2: Sharm el Sheikh workshop   Dec 17-24 2012 - Day 1

Introductions:

• Dr. Hossam Darwish

• Mohamed Hossam

• Mandy Swift

• Andy Medlam

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Course Outline:

“How to Do Internet Marketing the Right Way

to Get

More Leads, More Clients & More Sales Online”

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Break

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Session One:

1) Your Brand

2) Your Unique Value Proposition (UVP)

3) Your Target Audience – Your ‘Ideal Client’

4) Your Message

The Cornerstones of Success Online

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Your Online Marketing ‘Foundations’:

“Building a business without foundations is

like building a house of cards on the sand –

sooner or later,

it will FALL DOWN”

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So WHY Do so many people Struggle?

“ 90% of small businesses fail because

they are doing the wrong things”

Rich Scheffren - US Report

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A little bit more about Me...

... It’s not a pretty story...

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What are your Online Marketing Foundations?

1) Your Brand

2) Your Unique Value Proposition (UVP)

3) Your Target Audience – Your ‘Ideal Client’

4) Your Message

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Your Brand & Your UVP:

“In order to be irreplaceable, one must always be different”

– Coco Chanel

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What is Your ‘Brand’?

your Logo

your Website

your Business Card

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Your Brand is not What you DO...

Your Brand is Who You ARE...

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it Inspires people to choose YOU

your “Essence”

it POSITIONS you in the market

who you ARE in the marketplace

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Your Brand should answer the

Question:

“What is it that is unique and different about ME?

” - Unique in a way that I can own ...

... and that my customers want ...

... (and are actively searching for)

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Your Brand also needs to answer

the Question:

“What is the Real Life Problem that I

solve?”

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WHY is your Brand So Important?

People don’t buy products or services – People buy PEOPLE

People don’t buy what you do, they buy who you are

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“All things being equal, people prefer to buy

from people they know, like and trust ...”

Influence – Dr. Robert Cialdini

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“All things being equal, people

prefer to buy from people they

know, like and trust...”

NOTstill

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Parting Shot:

If you cannot convey your Brand in

three words or less – you do not

have a Brand

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Crafting Your UVP:

...Can you state your Biggest benefit or

theme of your business in one or even

two sentences?

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“What is it that is unique and different about

ME... in a way that I can own ...”

“What is the Real Life Problem that I

solve?”

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People don’t buy products or services – People buy PEOPLE

People buy people who can give them

RESULTS

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Your UVP needs to convey the RESULTS you offer your customer –

the Biggest Benefit you bring...

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And it needs to do it in one, maximum two sentences...

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This is WHO you aim your

UVP at

Your Target Audience:

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Your UVP answered the Question:

“What is the Real Life Problem that I solve?” _____________________

Your Target Market research answers the

Question:

“Who do I do it for?”

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Who is your Ideal Client?

How do you find them?

Do they actually want what you offer?

How can I help them?

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When you know your Ideal

Client ... When you understand

what they most want and need

to hear...

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...Then you can begin to

craft the MESSAGE they

need to hear from you in

order to buy from you...

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Your Message

“I want THAT”

How “sticky” is your core marketing message?

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Credibility & Believability

“The best message in the world is

worthless if no-one believes it”

An often overlooked part of Messaging is Believability

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Believability

1) Personal Experience

2) Common sense

3) Social Proof (which includes

testimonials)

4) Risk reversal

Four Components:

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Lunch

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With Andy Medlam

Session Two:

How to FIND Your Customers Online:

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Page 36: Sharm el Sheikh workshop   Dec 17-24 2012 - Day 1

Break

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with Dr. Hossam Darwish

Session Three:

Creating and Developing an Internet Marketing Plan

that Makes Money:

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Establish a Long-Term Vision for Your Site

Identify Target Market

Create Long-Term S.M.A.R.T. Goals that Support Your

Vision

Break Long-Term Goals Down into Short-Term Goals

Develop Key Performance Indicators

The Key Steps to Include in Your Plan

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Research Marketing Options

Build Actionable To-Do List

Identify Costs and Resources

Finalize and Implement To-Do List

Bring it All Together

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Define Your Online Competitive Market

Define your Value Proposition

Develop An Incentive

Define Benefits

Develop an Internet Strategy

Build Your Internet Plan around that strategy*

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Wrap-up: Summary and Key

Points from Day 1, plus

Q & A

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with Dr. Hossam Darwish

– The Importance of Strategy – The ‘Fast-Track’ to Your Success

Session Two:

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“There’s Aways a better Strategy than the one you have

– You just haven’t thought of it

yet” - Peter Drucker

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Strategy vs Tactics

How To Choose the Right Marketing Strategy for Your Business

How to write an Online Marketing Plan

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Learning Outcomes:

• Understand the Single Biggest Reason Why over 90% of Small Businesses Struggle Online • Understand How You Can Avoid Being One of Them

• Understand How to Build Your Online Marketing Foundations

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• Understand the Top 10 Internet Marketing Mistakes

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Good Web Design• How to create a website that converts traffic into customers

• The 5 Key Components of a good website

• Top 10 Mistakes in Web Design

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Social Media• How to find the Right social media platform for Your business

• How to use social media to attract more customers

• Top 10 Mistakes people make using Social Media

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Video• How to use YouTube and Video to attract more customers

• How to use Video to boost your Search Engine rankings

• How to get people to Take ACTION once they’ve watched your video

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Top 10 Internet Marketing Mistakes

“Build It and They Will Come...”

- The Biggest Myth Online