SIMON FRITHS THEORY

Simon Frith believed that music videos came in three types:

1. Performance 2. Narrative

3. Conceptual

According to Frith, this is the most common type of music video produced. Performance videos are simply what it says in the name, they involve the artist/performer simply singing to enthusiastic fans At a concert. These type of music videos aim to allow the audience to see what it would be to attend one of their concerts and aims for the audience to get a feel of what a concert is like. This technique is most commonly used in indie/rock music where the artist is visible throughout most of the music Video. However, for this to be successful the artist creating this type of music video must be well established in order to have an effect on the audience.

For example:https://www.youtube.com/watch?v=rGKfrgqWcv0

Performance

Narrative

Narrative videos include a series of events in which create a story for the audience. These types of videos are mostly about love stories/ relationships. A good example is Taylor Swifts ‘love story’ which you can watch below:

https://www.youtube.com/watch?v=8xg3vE8Ie_E

Conceptual These type of music videos rely on poetic form. Conceptual videos

do not tell a story in linear form but more create a mood/atmosphere for the audience. They focus more on evoking individual thoughts from the audience, leaving them to interpret the music video in their own way. Conceptual videos leave the viewer guessing with the possibility of having multiple meanings, many metaphors are used throughout these type of videos. These types of videos are usually unusual/obscure. For example:

https://www.youtube.com/watch?v=8UVNT4wvIGY