of 15 /15

Six ways to kill great ideas at birth

Embed Size (px)

DESCRIPTION

Businesses work hard to srimulate creativity and new ideas, then kill them of with poor creative leadership. These are some of the sure-fire ways to kill great ideas.

Text of Six ways to kill great ideas at birth

Page 1: Six ways to kill great ideas at birth
Page 2: Six ways to kill great ideas at birth

Six guaranteed ways to kill a great idea.

Page 3: Six ways to kill great ideas at birth

‘It won’t work.’

Page 4: Six ways to kill great ideas at birth

‘It won’t work.’

A quick dismissal that hides a lot of internal agendas.

It’s a power thing – it’s really saying, ‘I know better than you.’

But, if you really have doubts about an idea, the creative answer should not be; ‘It won’t work,’

but, ‘How can we make it work?’

Page 5: Six ways to kill great ideas at birth

‘We’ve tried it before.’

Page 6: Six ways to kill great ideas at birth

‘We’ve tried it before.’

Who is the ‘we’? We’ve all seen one person struggle with a task

while another succeeds in minutes. All ideas have their time.

The world is dynamic and changing. What was not right yesterday, last week or last year may

find its time has come.

Page 7: Six ways to kill great ideas at birth

‘Our competitors tried that.’

Page 8: Six ways to kill great ideas at birth

‘Our competitors tried that.’

But your competitors are not you. Take a look at what they did. It’s far easier to see what somebody else did badly and where

they missed opportunities. You want to be leaders not followers, don’t you?

Page 9: Six ways to kill great ideas at birth

‘It’s not your job.’

Page 10: Six ways to kill great ideas at birth

‘It’s not your job.’

This assumes that ideas are only the preserve of a special group of people.

It is a huge waste of resource and actively discourages people from putting forward ideas.

Page 11: Six ways to kill great ideas at birth

‘It’s not for us.’

Page 12: Six ways to kill great ideas at birth

‘It’s not for us.’

This says, ’We have a way of doing things here.’ It means we think change is a dangerous thing. Too much ‘group think’ discourages ideas as it

turns people who think differently into outsiders. Diverse styles and ways of thinking

stimulate new ideas and a truly creative environment.

Page 13: Six ways to kill great ideas at birth

‘Ha, ha, ha.’

Page 14: Six ways to kill great ideas at birth

‘Ha, ha, ha.’

Humour is a wonderful thing, but laughing at a new idea or suggestion not only kills that one

idea but discourages anybody from sticking their head above the parapet.

This is a deadly creativity killer. Nobody wants to be laughed at.

Page 15: Six ways to kill great ideas at birth

www.one-marketing.eu