Social Media

Small Business Festival

OverviewSocial Media AgencyWeb Design And Development

• 3 sessions – Set Up, Strategy & Q and A• Interactive• Get curious – Ask questions• Smiles• Small/Medium Business specific• Facebook has all the info

facebook.com/thinktankmedia.au• 20% off

Expectations

• Biggest cultural shift we’ve ever lived through…it’s not social media…it’s the internet…and it’s still a baby!

Almost 40% of Australians are now interacting with companies via social networking sites – Source Nielson

State Of Our Nation

• Number of Australian’s utilising Social Media is estimated at 9.9 million – March 2011.

• Per Capita• 7 hours, 19 min, 13 secs per month

Australians are The Biggest Users Of Social Media

• 86% of Australians online are looking to fellow users for opinions and information about products, services and brands.

• More people spending time online• More people asking open q’s online and

sourcing answers via virtual friends/brands• Quicker responses• Easier to find information• More connected via

computers/phones/ipads etc• Less foot traffic for certain industries

What do these stats mean?

• Number 1 reason people buy is…

iPhones/smart phones

Wireless internet

3G

Internet cafes

Increasingly free wifi

Gogo wifi – on a plane

Easy to jump online

Level Playing Field

Humanise the logo

Old Small Town Rules

1 on 1 marketing

Consumers rubbish radar is so much higher than what it was 5 years ago.

Social media can shape the way that we make our decisions on a day-to-day basis

They know what’s going on

The world we live in today is still based on word of mouth, yet now, it’s word of mouth on steroids!

• Tap into conversation that’s already happening• Add value/care!• Build the brand further• Have a voice• Engage/educate on a larger scale• Customer service – quick/scale• Leverage/cross promote off other brands –

traction• Integrated marketing for bigger bang for buck

Opportunities

Half Hearted Approach doesn’t cut it!

• 1. Listen – monitor/measure – Free socialmention.com – Paid – radian6.com

• 2. Strategy• 3. Policy,Tone,Crisis Management• 4. Resourcing• 5. Platform set up – profile management• 6. Integration/Campaigns• 7. Monitoring/Reporting

7 step approach

• What it is? (Listening, defining the social landscape – find out where conversation is happening eg. Twitter/Forums/Blogs)

• Why listen ? (gain understanding of conversation, call to action to come into the business/online, sentiment, sales, customer service, to write a social media strategy)

• Connecting with other relevant businesses

Monitoring

Strategy

• Coordination of a variety of promotional vehicles (e.g., print/broadcast advertising, public relations, direct marketing, in-store promotions) and multiple stages in a promotional campaign to ensure that the marketing message is consistently received by the greatest possible number of people in the target market

Integration

• Are you just going to produce a brochure and not extend the story?

• Extend the story – story board from the start with all comms/markteing activations

• Collect the data• Eg. Want see what every ones saying about

X product right now? Head to our facebook page to watch the video and see the conversation!

Storyboard Social From The Start

• We consume more content in 48 hours, than what we did from the beginning of time until 2003!

Content

• Foursquare• Facebook places• Checkin to receive X• Cross promotions with the locations

Location Based Marketing

Facebook Places - Colac

• Not just as a phone, as a computer, search tool, ask, find, reward, incentivise

• Faster, easier and more social – want it now attitude

• “Always on consumer”• Mobile Applications • Mobile Sites

Mobile

• Mobile site• Integrated marketing – social media• Monitoring and joining conversation• Location based marketing – checking in/incentivising

– checkin/tag mates/add photo of the view-best photo of the day wins

• Finding out where people are – location based - offer• Facebook welcome page – why like the page-eg. -

this weeks weather-video of eg. Best things to do in Frankston, cross promo?

Some Possible Must Haves

GO TOslideshare.net/sammutimer/small-business-victoria-social-media-for-

businesspresentation

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