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Source: Stiftung Entrepreneurship 2014
Entrepreneurship
And
Social Entrepreneurship
Source: Faltin 2011
Agenda:
Wednesday: Entrepreneurship – New Paradigms Social Entrepreneurship
Thursday: Thinking as an entrepreneur How to develop an entrepreneurial idea
Source: Stiftung Entrepreneurship 2014
Source: Stiftung Entrepreneurship 2014
What do you need
to become
an entrepreneur ?
Source: Stiftung Entrepreneurship 2014
Invention,research findings, new technologies,new ideas
„raw material“
developing and refininga business model
entrepreneurial design
acceptance by customers,competition
economicsuccess
economicfailure
the market
Success Factors for Start-Ups
Source: Faltin 2011
Our
'Brains
Beats
Capital'
Method
Source: Faltin 2011
The New Paradigms of Entrepreneurship
Entrepreneurship vs.Business Administration
Starting up using components
Concept-creative Startups
Source: Stiftung Entrepreneurship 2014
Very few people have the brains for both:for entrepreneurship as well as
for business administration
Focus on Entrepreneurship,Not Business Administration
Source: Stiftung Entrepreneurship 2014
Welche Steuern muss ich zahlen?Wie kann ich mein Unternehmen finanzieren?
Einführung in die busy-Software.Finanzplanung
Unternehmen und Organisation
Wie organisiere ich meine Gründung richtig?
Marketing für Existenzgründer
Einführung in ArbeitsrechtÜberblick über das deutsche Unternehmensrecht
Theorie und Praxis der Mitarbeiterführung
Steuerliche Probleme für Gründer
Förderrichtlinien der deutschen Ausgleichsbank
Einführung Rechnungswesen 1Strategisches Management
Interkulturelles Management
Zielgruppenanalyse
DatenbankmanagmentControlling und Qualitätssicherung
MitarbeitermotivationVergütungs- und Anreizsysteme
DatensicherungssystemeInternationaler Zahlungsverkehr
Public relations
Workload Reduction ManagementRisk management
Outsourcing
Business-to-Business-Marketing
Research and DevelopmentSWOT-AnalyseBoring People Reduction Management
Increase complexity and loss of supervision strategy
Five-Forces-Analyse
Business Plan
accounting
reading a balance sheet
controlling
negotiating with financial institutions
legal problems
professional experience in the field of the business
managing employees
creating team spirit
negotiating with suppliers
keeping inventory on hand
equipment maintenance
marketing skills
communicating with customers
reacting to complaints
representing the company in the public and media
Traditional descriptions of knowledge requirements
for entrepreneurs
?
Source: Stiftung Entrepreneurship 2014
„Selbständig sein heißt,
alles selber machen,
und das ständig“
Source: Stiftung Entrepreneurship 2014
The counter-argument
How can I judge somebody‘s qualification if I do not have the specialized knowledge
of the subject in question?
Source: Faltin 2011
Business Management
(or common sense?)
• Use ressources economically
• Organize efficiently
• Admin correctly
• Recognize warning signs
Source: Stiftung Entrepreneurship 2014
The time and attention that you need for standard business administration
is better used forcuriosity, awareness, recognition of new trends and, last not least, for leisure time
and reflection
Source: Stiftung Entrepreneurship 2014
There are millions of masters of business administration,
but only few masters of new concepts.
Source: Faltin 2011
Leaders do the right things,
managers do things right
Peter Drucker
Source: Faltin 2011
What are responsibilities of a manager
And
What should the entrepreneur do
?
Source: Stiftung Entrepreneurship 2014
not
IN
the business !
Working ON
The business
Source: Stiftung Entrepreneurship 2014
The art and scienceof being a modern entrepreneur
Awareness for new trends
Recognizing new developments
- in technology
- in competition and market environment
Creating new innovative conceptsManaging their implementation
Creating enthusiasm, curiosity, humor, a sense of joy, optimism in his or her company
Source: Faltin 2011
The New Paradigms of Entrepreneurship
Entrepreneurship vs.Business Administration
Starting up using components
Concept-creative Startups
Source: Stiftung Entrepreneurship 2014
In the age of Internet
the entrepreneur is more
like an artist, like a composer,
not a narrow-minded business nerd.
Source: Stiftung Entrepreneurship 2014
Video
Source: Stiftung Entrepreneurship 2014
Are you capable ofbuilding an industrial complex?
Source: Stiftung Entrepreneurship 2014
outsource secreterial services
use service providers(for transport, storage, packaging, shipment)
delegateaccounting
The entrepreneur as a composer
Business Administration
Projektwerkstatt GmbH
An example: the RatioDrink company
Use components!
Source: Stiftung Entrepreneurship 2014
Entrepreneurship by components„The powerful Entrepreneur“
Almost no investment
Almost no fixed costs
There are costs only when sales occur
From the beginning professional and highly efficient, virtual and global
Source: Stiftung Entrepreneurship 2014
Old Economy
Gründen mit Komponenten
Source: Stiftung Entrepreneurship 2014
Re-Think
your start-up / organization
in components
!
Source: Stiftung Entrepreneurship 2014
Can you be
a component
For other entrepreneurs
?
Source: Faltin 2011
The New Paradigms of Entrepreneurship
Entrepreneurship vs. Business Administration
Starting up using components
Concept-creative Startups
Source: Stiftung Entrepreneurship 2014
Video
Source: Stiftung Entrepreneurship 2014
The term
“concept-creative”
refers to thoroughly elaborated, innovative
concepts (in contrast to initial ideas).
Such concepts are rare, not easily available
Source: Stiftung Entrepreneurship 2014
Over 200.000 customers
93% by word-of-mouth
20 employees
Turnover in 2008: 8.5 m. Euro
Biggest mail order tea house in Germany since 1995
Biggest importer of Darjeeling tea in the world since 1998
www.teekampagne.de
Source: Stiftung Entrepreneurship 2014
The Business Model:
• Function, not convention
• High-Tech, High-Touch (a virtual office with a personal secretary)
As a result, the company has cost savings of 90%
Operates more than 5000 offices350 employees
Successful from the start, despite difficult market environment
www.ebuero.de
Source: Faltin 2011
Concept-creative Organizations:
- Ratiodrink, E-buero, ePortrait, PaperC, Direktzu, Waschkampagne, Laktasekampagne
- Ford, IKEA, Aldi
- Google, Facebook, Skype, Twitter, YouTube
- Greenpeace, Amnesty International,
Foodwatch, Transparency International,
WWF, Wikipedia
Source: Stiftung Entrepreneurship 2014
“Update an industry”
Source: Stiftung Entrepreneurship 2014
Criteria for an excellent business model
1. Secure a competitive edge
1. Have a concept how to deal with imitators(“me-too“ business models)
1. Prepare for technological obsolescence
1. Prepare for economic obsolescence
Source: Stiftung Entrepreneurship 2014
Criteria for a High Potential Entrepreneurial Design
• Scalability
• Simplicity
• Minimize risk
experimental pre-start
intelligent prototyping
Source: Stiftung Entrepreneurship 2014
Most entrepreneurs succeed
by pursuing ideas
that are not only sound business opportunities
but also fit with
their personal criteria, desired life style
and values
Karl H. Vesper
Source: Faltin 2011
The New Paradigms of Entrepreneurship
Entrepreneurship vs.Business Administration
Starting up using components
Concept-creative Startups
Source: Stiftung Entrepreneurship 2014
The Golden Opportunity
Emphasize on entrepreneurship!
(The production facilities are located in developing countries anyway)
Source: Stiftung Entrepreneurship 2014
The European Paradox
Mountains of research findings and patents
- but few people making use of it
Ejermo and Kander, 2006,Audretsch, 2007
Source: Stiftung Entrepreneurship 2014
Questions?
Pause
Source: Stiftung Entrepreneurship 2014
Entrepreneurship
And
Social
Entrepreneurship
Source: Stiftung Entrepreneurship 2014
How are
social entrepreneurs
different from
'business' entrepreneurs
?
Source: Stiftung Entrepreneurship 2014
What has a
social entrepreneur
And
A 'Business' entrepreneur'
In common
?
Source: Stiftung Entrepreneurship 2014
Those driven
by the pursuit of money only
will not
have a long enough breath
(a prerequisite for successful entrepreneurs).
Richard Olsen
Founder of the Research Institute
for Applied Economics, Switzerland
Source: Stiftung Entrepreneurship 2014
Create something original that stands out,
something with a lasting value.
Above all, you want to be proud of your product.
Such was my business philosophy .
Richard Branson
Source: Stiftung Entrepreneurship 2014
Go for a cause.
Make meaning!
Guy Kawasaki
Source: Stiftung Entrepreneurship 2014
We should build our understanding of social entrepreneurship on the strong tradition of
entrepreneurship theory and research.
Social entrepreneurs are one species in the genus entrepreneur.
They are entrepreneurs with a social mission.
Dees, Martin and Osberg, Boschee and McClurg,
Alvord, Brown and Letts
Source: Faltin 2011
What can we learn
from the field of 'Entrepreneurship'
For '
Social Entrepreneurship'?
Source: Stiftung Entrepreneurship 2014
To be independent And
self-sustainable!
Source: Stiftung Entrepreneurship 2014
Social Entrepreneurship is not:
collect donationsand spend them for good causes
Source: Stiftung Entrepreneurship 2014
Charity does not solve poverty.Moreover charity does sustain poverty,
because it robs the entrepreneurial spirit of the poor.
Muhammad Yunus
Source: Stiftung Entrepreneurship 2014
We are facing piles of problems, e.g.:
climate change,
shortage of industrial resources, peak oil,
shortage of water, pollution,
increasing inequality –
to name just a few
Source: Stiftung Entrepreneurship 2014
What
Problems
Are
you
working
on
?
Source: Stiftung Entrepreneurship 2014
Let‘s be realistic:
Will our governments, our existing institutions and big companies
solve these problems?
Source: Stiftung Entrepreneurship 2014
We should no longer leave the economic fieldto conventional business people only.
They are not up to the challenges we face.
Source: Stiftung Entrepreneurship 2014
If people understood economics,
there would be a revolution by tomorrow.
Karl Marx Henry FordHenry Ford 2011based on Henry Ford
Source: Stiftung Entrepreneurship 2014
We need new types of entrepreneurs –
call them social, environmental, political or even cultural entrepeneurs –
that create new avenues and solutions
Source: Stiftung Entrepreneurship 2014
We need „creative destruction“
of an economy / society which is driven by greed,
unsustainable use of resources
and
exploitation of the weakness of people
and
their sense of inferiority.
Source: Faltin 2011
The New Paradigms of Entrepreneurship
Entrepreneurship vs.Business Administration
Starting up using components
Concept-creative Startups
Source: Stiftung Entrepreneurship 2014
Home Assignment
'Entrepreneurship Training':
Make your holidays, 'Verein', sport, daily activities
. . .
More entrepreneurial
!
Source: Stiftung Entrepreneurship 2014
Questions?
Source: Stiftung Entrepreneurship 2014
Entrepreneurial Designfor
Social Entrepreneurs
- From an initial idea to a sustainable, concept-creative business model -
Source: Faltin 2011
The New Paradigms of Entrepreneurship
Entrepreneurship vs.Business Administration
Starting up using components
Concept-creative Startups
Source: Faltin 2011
Opening the idea
Methoden zur Erarbeitung des Entrepreneurial Design
Try new sightlines
search for analogies and re-combine
Tune in with your personality
„Tuning in with society‘s values“
Source: Stiftung Entrepreneurship 2014
Method: Win-Win Situations
Principle: „Connect Exhibitionists and Voyeurists“
Source: Stiftung Entrepreneurship 2014
Classical Example:
Trade
Source: Stiftung Entrepreneurship 2014
Example:Turkish Supermarket
Success through integration :
• Language
• Understanding the culture of the customers
• Sympathy through own identity
• . . .
Source: Stiftung Entrepreneurship 2014
Trading platform for Israelis and Palaestins
Source: Stiftung Entrepreneurship 2014
Method: Where are weakness,
There are also strenghts.
Use the strenghts!
Source: Stiftung Entrepreneurship 2014
Example:
Dialog im Dunkeln
Slum-Kids in Manila
. . .
Source: Stiftung Entrepreneurship 2014
Method: Fullfilling more than one function
Example: Opening hoursNature naturally fullfills more than one function!
Source: Stiftung Entrepreneurship 2014
Example: Opening Hours
• Selling Matraces = Hotel • Sympathy for the entrepreneur
. . .
Source: Stiftung Entrepreneurship 2014
Method: Turn work into fun
Source: Stiftung Entrepreneurship 2014
Example:
Re-think a farm
Earthworm / Guppies farming
own land
harvest together
Sell vegetables from other farmsUse the magic of the night
Use Events
Artists in Residence
meeting with friends vs. Selling
...
Source: Stiftung Entrepreneurship 2014
Method: „Use less“
E. g.: Product package of coffee. . .
Source: Stiftung Entrepreneurship 2014
Method: “Connectivity”
Modern societies cause loneliness
Understand people´s desire for connectivity.
Source: Stiftung Entrepreneurship 2014
Source: Stiftung Entrepreneurship 2014
Source: Stiftung Entrepreneurship 2014
Source: Stiftung Entrepreneurship 2014
Questions?
Pause
Source: Faltin 2011
Opening the idea
Methoden zur Erarbeitung des Entrepreneurial Design
Try new sightlines
search for analogies and re-combine
Tune in with your personality
„Tuning in with society‘s values“
Source: Stiftung Entrepreneurship 2014
„Open the idea“
Example: Café
Try new sightlines:
• Economically efficienctly
• ecological
• Health
• Connectedness
Source: Stiftung Entrepreneurship 2014
Thinking as an
entrepreneur
Source: Stiftung Entrepreneurship 2014
What does it need
to think
entrepreneurial ?
Source: Stiftung Entrepreneurship 2014
All children are born artists,the problem is to remain an artist as we grow up.
Pablo Picasso
Source: Stiftung Entrepreneurship 2014
The trick is creativity, simplicity and vision.
Take a different view of the world.
Be curious, learn and free yourselfof conventional rules.
Source: Stiftung Entrepreneurship 2014
Finding your passion changes everything.
Ken Robinson
Source: Stiftung Entrepreneurship 2014
Modern neurobiology states that dealing with passion increases the capacity and ability of the brain (by producing new synapses and additional
connections between them ).
Gerald Huether, a world-renowned neurobiologist, University of Goettingen
Source: Stiftung Entrepreneurship 2014
People often overlook their special talents.
Because it’s so easy for them to do it– no endeavour, no hard work necessary.
Source: Stiftung Entrepreneurship 2014
Try to get the clarity and power
to understand your own potentials
as early in life as possible
Source: Stiftung Entrepreneurship 2014
Do good for society.Get recognition and reputation.
Emphasize on your strengths.Delegate what you don‘t like to do.
Balance business and pleasure.Work and life.
And that‘s the way to becomeeconomically successful.
Source: Stiftung Entrepreneurship 2014
The essence of entrepreneurship
is being different.
Marc Casson
Source: Stiftung Entrepreneurship 2014
The real act of discovery
consists not in finding new lands
but in seeing with new eyes.
Marcel Proust
Source: Stiftung Entrepreneurship 2014
Societies are based on cultural values.
To be a really successful entrepreneur,your business ideas have to tune in
with society‘s values
Source: Faltin 2011
We had no money - thus we needed to be creative!
Richard BransonBusiness is like Rock´n´Roll
Source: Faltin 2011
The first idea usually is not the one that you bring to market.
You need a hundred ideas to get one that makes an impact
Glorianna Davenport
Source: Faltin 2011
Tolerate Ambiguity
Source: Stiftung Entrepreneurship 2014
You are a fool –
until your idea becomes
a success
Mark Twain
Source: Faltin 2011
Business ist wie Rock‘n Roll
Buchtitel von Richard Branson‘s Autobiographie
Source: Faltin 2011
Das Berater-Dilemma
Source: Faltin 2011
Find sparringspartners!
Go for theproof of concept first.
Only thereafter,start investing in big scale
Source: Stiftung Entrepreneurship 2014
Rapid Prototyping:
Example: Häkel-Oma( High-tech with High-touch)
Source: Stiftung Entrepreneurship 2014
Economics of attentation
Source: Faltin 2011
Create something original that stands out,
something with a lasting value.
Above all, you want to be proud of your product.
Such was my business philosophy .
Richard Branson
Source: Stiftung Entrepreneurship 2014
Find ways of attracting attention
In modern society the media are the key for attracting attention;
paid advertisements are a poor and expensive substitute.
Use your personal background, the innovative aspects of your product
Play as unconventional, as unorthodox as possible
Source: Stiftung Entrepreneurship 2014
The message: You can go to the beach
we will take care of your office
Source: Stiftung Entrepreneurship 2014
The modern entrepreneur has more in common with an artist
than with the traditional business manager
Source: Stiftung Entrepreneurship 2014
Economics of authenticity
Source: Stiftung Entrepreneurship 2014
Link to the people,
avoid the context of commercialization
Source: Stiftung Entrepreneurship 2014
Don‘t sell products.
But if you stubbornly believe in products,
use them as transmitters for experience,
for a story
Source: Stiftung Entrepreneurship 2014
Link to the traditional roots, the authenticity,
the cultural heritage, the contemporary arts
There are incredible values to discover
that work in your favor:
the vitality, the vibrancy,
the spiritedness, the magic.
Source: Stiftung Entrepreneurship 2014
Just to remind us:
Culture is the base of everything
Source: Stiftung Entrepreneurship 2014
Economics of sympathy
Source: Stiftung Entrepreneurship 2014
Let‘ s allow our ideasto shape a better world
Source: Stiftung Entrepreneurship 2014
Join the Entrepreneurship Campus
www.entrepreneurship.de
Entrepreneurship Summit
11. & 12. Oktober 2014
Source: Stiftung Entrepreneurship 2014
Entrepreneurship
Education
Source: Stiftung Entrepreneurship 2014
How can we prepare for an almost unpredictable future?
Source: Stiftung Entrepreneurship 2014
Education is about empowerment
Source: Stiftung Entrepreneurship 2014
Education is not about teaching, subjects, – it’s first and foremost about empowerment of people
Source: Stiftung Entrepreneurship 2014
If education is about empowerment, lecturing is not enough.
It even can alienate students.
Source: Stiftung Entrepreneurship 2014
Subjects are stored in human memory when they are used.
Hence, subjects need to be applicable, fitted into students abilities and social environments
so that they can apply it in the present or near future (in contrast to applying it in a distant future).
Source: Stiftung Entrepreneurship 2014
I noted that numbers made sense to me
only when I was confronting concrete problems.
Suddenly, those numbers came to life,
it was fun working with them.
In school, though, I used to be a real idiot
as far as math was concerned.
Richard Branson
Source: Stiftung Entrepreneurship 2014
We are born with powers of imagination, intelligence, feeling, intuition, spirituality,
and of physical and sensory awareness.
Our educational systems use only a fraction of these powers.
Ken Robinson
Source: Stiftung Entrepreneurship 2014
All children are born artists,the problem is to remain an artist as we grow up.
Pablo Picasso
Source: Stiftung Entrepreneurship 2014
Ken Robinson – Changing Education Paradigms
Source: Stiftung Entrepreneurship 2014
Ken Robinson – Changing Education Paradigms
Source: Stiftung Entrepreneurship 2014
Quite a number of students can think well onlywhen they are moving their bodies.
Source: Stiftung Entrepreneurship 2014
Elvis Presley was not allowed to join his school‘s choir.
The teachers said,
his voice would ruin the sound.
Source: Stiftung Entrepreneurship 2014
Paul McCartney always loved music,
but he never enjoyed music lessons at school.
Source: Stiftung Entrepreneurship 2014
Learning environments are at their best when they arouse imagination and passion.
Source: Stiftung Entrepreneurship 2014
Finding your passion changes everything.
Ken Robinson
Source: Stiftung Entrepreneurship 2014
Modern neurobiology states that dealing with passion increases the capacity and ability of the brain (by producing new synapses and additional
connections between them ).
Gerald Huether, a world-renowned neurobiologist, University of Goettingen
Source: Stiftung Entrepreneurship 2014
People often overlook their special talents.
Because it’s so easy for them to do it– no endeavour, no hard work necessary.
Source: Stiftung Entrepreneurship 2014
It should be a prime task of the educational system
to help to recognize
and nurture those talents.
Source: Stiftung Entrepreneurship 2014
The authorities still believe that the traditional academic curricula are essential
for economic growth, for competitiveness and to help students get jobs.
Source: Stiftung Entrepreneurship 2014
mathematics
the sciences
the languages
the arts
humanities
They believe in the old hierarchy of subjects
Source: Stiftung Entrepreneurship 2014
Ken Robinson – Changing Education Paradigms
Source: Stiftung Entrepreneurship 2014
The concept of so-called modern education was created in the age of the industrial revolution.
Source: Stiftung Entrepreneurship 2014
Ken Robinson – Changing Education Paradigms
It’s a too narrow paradigm and doesn’t prepare for the future.
Source: Stiftung Entrepreneurship 2014
The European Paradox
Mountains of research findings and patents
- but few people making use of it
Ejermo and Kander, 2006,Audretsch, 2007
Source: Stiftung Entrepreneurship 2014
Only 20% of our start-ups survive the first 5 years.
Glorianna DavenportMIT Media Laboratory
Source: Stiftung Entrepreneurship 2014
Don‘t emphasize too much on technology!
Glorianna Davenport
Source: Stiftung Entrepreneurship 2014
The development of an innovative entrepreneurial idea is,
above all, a creative process.
Its engineering is comparable to an artistic creative act.
Karl H. Vesper
Source: Stiftung Entrepreneurship 2014
An empty sackcannot stand upright.
Benjamin Franklin
Source: Stiftung Entrepreneurship 2014
There are thousands of masters of business administration,
but only a few masters of new concepts.
Source: Stiftung Entrepreneurship 2014
Business is like Rock‘n Roll
Title of Richard Branson‘s autobiography
Source: Stiftung Entrepreneurship 2014
Entrepreneurs are the poets and packagers of new ideas.
Bob Schwartz
Source: Stiftung Entrepreneurship 2014
Don’t create conformity. It will not be a helpful qualification to master the future.
Source: Stiftung Entrepreneurship 2014
Ken Robinson – Changing Education Paradigms
Source: Stiftung Entrepreneurship 2014
We need to establish an educational system that nurtures creativity rather than undermines it.
Source: Stiftung Entrepreneurship 2014
It is essential to personal fulfilment to live a life that has purpose and meaning
where you dwell in your own individuality and celebrate the person that you are.
Ken Robinson
Source: Stiftung Entrepreneurship 2014
Thank you for your attention
Source: Stiftung Entrepreneurship 2014
Old Economy
Gründen mit Komponenten