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Social Listening Creates Organizational Opportunities

Social listening creates organizational opportunities

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Social listening and engagement can become a valuable resource for your university. By tapping into what is being said about your university and engaging with constituents in their preferred channels, you can better manage your brand and develop innovative business, research, and educational practices. Join this session to learn how Ryerson University tags tweets to manage the student lifecycle and communications strategy; and to learn how Clemson University students use the Social Media Listening Center with Radian6 to gain critical thinking, research, analysis and reporting skills that are helping them secure coveted summer internships and, after graduation, job offers they are excited to accept.

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Social Listening Creates Organizational Opportunities

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Barbara Weaver Deputy Director CyberInfrastructure Technology Integration Clemson University @Clemson_Listens @BarbaraWeaverCU

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Clemson University, South Carolina

• Founded in 1889 • Blue Ridge foothills, lakes, forests • Dedicated to research, teaching and service

• Undergraduate students—16,562 • Graduate students—4,206 • Ranked 21st best national public university by U.S. News & World Report

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Marc Benioff Chairman & CEO

Learning to Listen at Clemson University

First Last Name Title

Foundation Pres – PowerPoint Template – 16x9 FY14.pptx

February 23, 2012 – The ribbon cutting to open the SMLC in Sirrine Hall: Allison Dew (Dell), Jim Bottum (CU CIO), Ed Sullivan (Radian6), Jim Barker (President, CU)

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First Year Results

• Creative Inquiry in management, psychology, comm studies

• Courses in management, English, comm studies

• Presentations for about 20 internal and 40 external audiences-such as Cessna

• 2012 Innovation in Education Award

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Enough Demand for a Second Location

September 6, 2013– The digital ribbon cutting to open the SMLC in Daniel Hall

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Year Two Results

• Social Analytics Institute – Jason Thatcher

• Several Federally-funded grants • Three busy undergraduate interns

• Project deliverables for clients • Training and overviews

• More Creative Inquiry and classes • Partners: Colleges of BBS and AAH, Dept of Parks, Recreation and Tourism Management Creative Inquiry

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Kyle Osler Senior in Marketing SMLC Intern Clemson University @Clemson_Listens

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Intern Success Stories

• Jordan Dowd – Cessna permanent position (Wichita, KS) • Wallace Mack – Ogilvy summer internship in (NYC, NY) • Kyle Osler – Michelin summer internship North America

Headquarters (Greenville, SC)

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Example Student Projects

• KEMET • Sophomore Elizabeth Whittaker (cyber bullying)

• World Bank, National Parks Service, & PRTM – Biodiversity, Tigers 4 Tigers, Open Parks Network, Cape Hatteras

• Matthew Cook, data analyst – Backstreets Pub and Grill

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Student Government and Admissions #ClemsonNeeds

#TigerTownBound

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@PRETTYGOODREAD  @DYNAMYK    

THE  DIGITAL  HANDOFF  OPTIMIZING  THE  STUDENT  LIFE  CYCLE  ONLINE  

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ABOUT  US  

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THIS  IS  RYERSON  

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HERE’S  THE  THING  

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Ryerson  

Student  Life    

Orienta2on  

Admissions  

Alumni  Rela2ons  

Academic  Programs  

A  FRAGMENTED  EXPERIENCE  

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WHOAH  “CONGRATS”  

“WELCOME”  

“SIGN  UP”  

“ATTEND”  

“JOIN  US”  

PARALYSIS  

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WHAT  WE  DID  

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CURRENT  STUDENTS  

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STEERING  COMMITTEE  

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STEERING  COMMITTEE  

ADMISSIONS  

STUDENT  LIFE  

ORIENTATION  

RYERSON  

ALUMNI  RELATIONS  

ACADEMIC  PROGRAMS  

IMPROVED  COLLABORATION  

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THE  PERFECT  DASHBOARD  

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THE  DIGITAL  HANDOFF  TEAM  

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RESULTS  

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RECRUITING  NEW  MEMBERS  

ADMISSIONS   ORIENTATION   ALUMNI  STUDENT  LIFE  

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MEASURE  EVERYTHING  

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TAKE  AWAYS  

●  CONTINUED  USE  OF  SOCIAL  MEDIA  AS  MEANS  TO  RECRUITMENT  

●  THANKS  TO  CAMPAIGNS,  SUCCESSFULLY  BUILT  FAN  BASE  AND  CREATED  SENSE  OF  COMMUNITY  

●  RECOGNIZED  NEED  TO  KEEP  THEM  ENGAGED  AS  THEY  MOVE  THROUGH  CYCLE  TO  BECOME  CURRENT  STUDENTS  

●  CONGRATS  VIDEO  

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TAKE  AWAYS  

●  CONTINUED  USE  OF  SOCIAL  MEDIA  AS  MEANS  TO  RECRUITMENT  

●  THANKS  TO  CAMPAIGNS,  SUCCESSFULLY  BUILT  FAN  BASE  AND  CREATED  SENSE  OF  COMMUNITY  

●  RECOGNIZED  NEED  TO  KEEP  THEM  ENGAGED  AS  THEY  MOVE  THROUGH  CYCLE  TO  BECOME  CURRENT  STUDENTS  

●  CONGRATS  VIDEO  

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@PRETTYGOODREAD  @DYNAMYK    

QUESTIONS?  THANKS!  

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