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Social media engaging customers prezi final

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  1. 1. y a g mm H X r[ k rC U r.B . '. ,W.W D C 1:.e 4, a . .. u . ... ..1 .0 D xi- n n . _ .n n A Li 1, e . -.. .. a J a, .n. ..w. .e _
  2. 2. Jennifer Buckley Andrew Bruza Duc Duong Iommunicating and Engaging witl Customers on Social Media
  3. 3. -ifvi: lrJ. i , f"l= .'iillr: i fj$. .r j: ..l, ..i7i: '7'. l7lfl? {i El. lLj; _E? ?l: ;_Y? !.l7l*Elliif|55 . Why use Social Media? "Humanize" your Brand A Platform for Customers Personal Interactionlmm-in-I. .. - Metrics Generation.uu_(_
  4. 4. Why Use Social Media? Goals:Sentiment - Loyalty - ROI
  5. 5. Improve @omcc1st,C Um er 13% gain iear over year' Comcast CEO Brian Roberts: I "Twitter has changed the culture of the company.Giving the e I I I I I N e |I customer more power has been amazing for us.We are engagedin a different kind of dialogue with customers. Consumer Opinion =Health of Economy6?.9" es '9 - ' ; a>: .g. ;.-.