SOCIAL MEDIA FOR ACADEMICS: BUILDING AUDIENCE, CREATING COMMUNITY AND BEING VISUAL Kimberly Wilmot Voss, PhD Associate Professor Area Coordinator of Journalism

My Social Media Friend: Laura Fowler SIUE

Who is using Social Media?

Who is using Social Media?

Which Social Media?

Why Use Social Media?

Academic Reasons

• Better lit reviews • Network/Collaboration • Research opportunities • Analytics\Impact • Beyond the Ivory Tower

Women’s History Month

• Blogged each day • Created a Facebook post • Bitly & Tweeted a link • Added it to my Google+ circles • Created a Pinterest Board

Women’s History Month

Women’s History Month on Facebook

Women’s History Month on Pinterest

Becoming an Expert

Becoming an Expert

Pinterest Group Boards

Twitter

Social Media Analytics •  Blog: 93,580 page views •  Twitter:

•  2079 tweets •  Following 1,986 •  Followers 455

•  Pinterest: •  105 boards •  3,500 pins •  301 followers •  Following 701

Academia.edu •  957 profile views •  2,071 document views •  125 followers •  Following 363

Social Media Concerns

Create Personal Policies

Create Community

Make Social Media a Habit

Give Up Control •  Ted Talks Video

•  Alexis Ohanian: How to make a splash in social media •  http://www.ted.com/talks/

alexis_ohanian_how_to_make_a_splash_in_social_media.html •  Or http://youtu.be/tPgQsv2KPwc

Speak Back

How to Get Started