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Here are the slides that were the background of my presentation on using social media for nonprofit marketing and fundraising. The real session was an hour long conversation with the audience, podcamp-style.
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Social Media for NonprofitsHarnessing the power of the web
for philanthropy
Marc A. Pitman, The Fundraising Coach www.FundraisingCoach.com
© 2010 FundraisingCoach.com
Amazon 1998 Web 1.0
I’m not here to convince you. This is happening whether you like it or not.
Amazon 1998 Web 1.0
Amazon w/user generated comment
100% user generated: a blog
Skittles is whole hog!
100% user generated fan film
Special Olympics on Facebook
People can SHOW their support
And add their own content
USM is already talked about on Twitter
USM people on LinkedIn
Loads of options!
Go where the conversations are
Start small
Your Google Profile
Your organizational Google profile
You can edit it
Just click edit
Which pub would you check out 1st?
They’ve even added photos
Look at this realtor search
When was this comment?
Your Personal Google Profile
http://www.google.com/s2/profiles/me
http://bit.ly/yourprofile
Lots of room to customize
Email Newsletters
Simple programs
Email Newsletter Tips• Start sustainably
– Weekly? Monthly? Sporadic?
Email Newsletter Tips• Start sustainably
– Weekly? Monthly? Sporadic?• Ask permision
– This is not direct mail– Purchased lists = SPAM– Double opt-in
Email Newsletter Tips• Start sustainably
– Weekly? Monthly? Sporadic?• Ask permision
– This is not direct mail– Purchased lists = SPAM– Double opt-in
• The ethical bribe– Entice new subscribers with something of value– Ebook | Tip Sheet | Recipes | Coupons
Blogs
Special Olympics supporter’s blog
Organizational blog
Blog Tips• Blogs stick around
– Great for search engines– Adds “permanence” for deletable emails &
disposable news clippings– Keeps you professionally sharp & up-to-date
Blog Tips• Blogs stick around
– Great for search engines– Adds “permanence” for deletable emails &
disposable news clippings– Keeps you professionally sharp & up-to-date
• Repurpose content– Newsletters, press releases, ads
Blog Tips• Blogs stick around
– Great for search engines– Adds “permanence” for deletable emails &
disposable news clippings– Keeps you professionally sharp & up-to-date
• Repurpose content– Newsletters, press releases, ads
• Most people won’t come to your blog– Make RSS feed & email options easy to find
More Blog Tips• Find your voice
– No one sees the world exactly as you do– Experiment with formal/informal,
opinionated/general to see what generates comments
More Blog Tips• Find your voice
– No one sees the world exactly as you do– Experiment with formal/informal,
opinionated/general to see what generates comments
• Schedule it on your calendar– The habit of blogging takes time– I find every other week manageable, some like daily– Schedule your publishing (I write Sundays, publish
Tuesdays
Start Small
Try Others
Using social media to drive PR
Put T/F on FB Cause
Ping.fm lets you updates dozens of sites
Went to my LinkedIn network…
Went to my Facebook friends…
AND to my Twitter followers
3 minutes – 1000’s of people
Go where the conversations are!
LISTEN!
Fundraising with Twitter - Tweetsgiving
Fundraising with Twitter - Twestival
Text messages too!
Over $20 million!
Not Twitter, It’s the Relationships
How to get started
1) Pick a tool – I suggest Twitter, Facebook, or LinkedIn
2) Fill out your profile– This is your place to market yourself– If on Twitter, fill the bio line with keywords (they
make it easier to find you)
3) Practice Covey’s Habit 5– Seek first to understand, then to be understood
• Tool shop including: The Creating Donor Evangelists Program
• Give me your card for a free copy of $100,000 Guide to Email Solicitation e-course
• Free blog, articles, book reviews, and more!
