SOCIAL MEDIA GENDER GAP Repositioning Women’s Role on Social Media

By Firly Afwika @afwikaDigital Strategist at Magnivate

women outnumber men in use of social media: Globally, 57% of Facebook and Twitter

user are FEMALE.

Women’s Behavior Online

Women use Social Media for:

• Connection• Community• Creativity• Convenience

“Women looking for like minded people to learn from, to share with and to build lasting friendship”

Young women spend more time decorating their social network profile page

When you want to go viral, you’ll target women

Transactional

→ Men dominated LinkedIn (the most transactional mainstream social network)

Relationship-driven

• Building genuine relationship• Communicating with friends• Making new friend

“women are more social with their social media because in reality,

women are more fundamentally social beings.”

Social Media as relationship

enhancement tools

Personal Reliable Influential

Social Media more ‘in tune’ with women

Perempuan=

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