Social Media in the Classroom - Political

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  1. 1. Social Media in the Classroom Cindy Royal, Ph.D Associate Professor Texas State University School of Journalism and Mass Communication [email_address]
  2. 2. Social Media in the Classroom
    • Teach students professional use of social media to achieve goals: promote, interact, share, connect and evaluate
    • Any class, whether technology-related or not, can use social media to engage students
    • Many colleges now include Social Media-specific courses
    • Social media can be used in special projects or events
  3. 3. Blogs
    • Use blogs as discussion forums for courses; encourage students to fully utilize features of blog: links, images, embedded media, commenting
  4. 4. Twitter
    • Set up accounts
    • Follower recommendations around course topic ex. Follow local or national politicians or media that focus on politics, like @texastribune
    • Encourage students to follow meetup groups in their field and attend events in real life
    • Twitter assignments
    • Use of course hashtag
  5. 5. Facebook
    • Set up a Facebook group or page for class students don't need to friend instructor
    • Show examples of Facebook pages for groups and entities
  6. 6. YouTube
    • Search the site to find instructional or related videos
    • Have an assignment where students find relevant videos and embed on blog
  7. 7. LinkedIn
    • Regardless of whether it is course-related or not, all instructors should encourage students to sign up on LinkedIn. It's a great way to start their professional networks.
    • Professors' networks can be helpful to students.
  8. 8. Guest Speakers
    • Always great to have guest speakers, whether in person or via Skype.
  9. 9. Social Media Course
    • Social Media at Work
    • Goal of course is for students to explore the concept of professional uses of social media and personal branding; students should emerge from the class with a the tools necessary to develop and improve their own personal brand
    • Students create their own blog on a topic; we use Wordpress
    • Twitter and Twitter assignments
    • Facebook group related to blog
    • YouTube video embedding
    • Integrated discussions on current topics and implications
  10. 10. Social Media Course
  11. 11. Photo and Video Assignments
    • Most students have access to a camera that shoots photos and video
    • Students are to develop both a photo slideshow (using Picasa and Flickr) and a video (uploaded on YouTube)
    • Both projects require context and content; captions for photos; interview or demonstration for video.
    • Students don't need to edit video, just point and shoot. But can if they want to. YouTube even has a video editor now ( )
    • Embed media on blog
  12. 12. Final Assignment
    • Social Media Strategy paper
    • Can write on ideas for improving own personal brand or how they would implement concepts for an organization
    • Requires background, research, and 4-8 specific strategies with detailed descriptions of how they would implement
    • Summary blog post
    • Many students have indicated that this paper, along with their developed online presence, helped them in interviews and in securing a job
    • Students practice writing, linking, visual journalism and have a perspective on current topics
    • Course itself does not require advanced technical skills, just a curiosity to try out new things.
  13. 13. Special Projects
  14. 14. Other Examples of Political Use
    • Arrested tweet - 2008
    • Mumbai attacks - 2008
    • Iran Election - 2009
    • Egypt 2011
    • Japan earthquake - 2011
    • Jeff Jarvis use of #fuwashington hashtag
    • Obama tweets for #compromise
  15. 15. Find this presentation at