Social Media: Listening & Creating Buzz

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    20-Jan-2015

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How to set up a listening post and crate buzz using basic listening tools.

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  • 1. Listening & Generating BuzzGovernment 2.0 Laura Lee Dooley World Resources Institute http://www.wri.org

2. 1: Creating Buzz 2: Listening Flickr: aussiegall/Louise Docker 3. 1: CREATING BUZZ Flickr: aussiegall/Louise Docker 4. The Social Loop Source: Wayne Smallman, Social Media Marketing 5. Edelman Trust Barometer 2009 Regardless of channel, voice, or country a majority of peopleneed to hear the same message 3-5 timesto believe it. 6. word of mouth | viral marketing 7. What engages people online 8. The Cloud 9. Social media = Sharing content & ideas Microblog (140 characters) Photo sharing Social network Blog/Info feed Video sharing Podcasting Presentation sharing 10. Comparison of growth in social media 11. Comparison of growth in social media 12.

  • Tweet= Twitter message/update
  • Reply=@ username
  • Direct Message= Mutual friend message
  • Favorite= Starred tweet
  • Retweet=RT @ username, repeated tweet
  • Hashtag=# keyword, way of labelling

terms 13. Tweet your messages: 1:12 ratio 14. manage 2 twitter accounts in 2 browsers 15. Twitter: Replying and replies 16. Twitter: Direct message 17. Twitter: Favorites 18. Twitter: Favorites 19. Twitter: RT or Retweet 20. Twitter: #hashtags 21. www.tweetdeck.com (desktop client) 22. www.twitdom.com 23. Get users to share your content 24. Get users to share your content 25. Get users to share your content 26. Social bookmarking to create buzz www.digg.com www.stumbleupon.com 27. DIGG Demographics

  • Age Range:18-34
  • About63% male
  • International
  • 27.5 millionuniquevisitors a month

www.digg.com 28. www.digg.com Traffic Numbers Traffic Quality Engaged Community Established Group ----Established Profile 29. www.digg.com 30. DiggBar 31. STUMBLEUPON Demographics *52%male *Age Range: 35-49*7.7 million members * 822KUS visitors/month www.stumbleupon.com 32. Submitting toStumbleUpon Accurate Title Good Description Relevant Tags www.stumbleupon.com 33. delicious.com *54%male *Age Range: 35-49*7.7 million members * 288KUS visitors/month DELICIOUS Demographics 34. Leverage your browser toolbar Google Chrome Mozilla Firefox Apple Safari MicrosoftInternet Explorer 35. delicious.com bookmarks toolbar 36. delicious.com bookmarks toolbar 37. delicious.com/lldoolj2 38. WIDGETS 39. www.newsgatorwidgets.com 40. www.widgetbox.com 41. Badge Widget Widgetbox helps people express, connect, create and inform using web widgets that can be easily shared and distributed anywhere on the web. 42. Donate Widget Widgetbox helps people express, connect, create and inform using web widgets that can be easily shared and distributed anywhere on the web. 43. Latest News Widget Widgetbox helps people express, connect, create and inform using web widgets that can be easily shared and distributed anywhere on the web. 44. Latest Videos Widget Widgetbox helps people express, connect, create and inform using web widgets that can be easily shared and distributed anywhere on the web. 45. Upcoming Events Widget Widgetbox helps people express, connect, create and inform using web widgets that can be easily shared and distributed anywhere on the web. 46. Ringtones Widget Widgetbox helps people express, connect, create and inform using web widgets that can be easily shared and distributed anywhere on the web. 47. Free downloads reflecting YOUR interests 48. How do YOU want to get involved? 49. Wanna volunteer? 50. Email still rules 51.

  • Donate online
  • Thank you email from Obama
  • Email from Joe Biden
  • Email from Michelle Obama

Opt-in email lists still rule 52. but all of that is just shouting 53. 2: LISTENING 54. Listening Devices

  • Your Site Analytics
  • Google Alerts
  • Specific Site (Community) Searches
  • Specific Blog Searches

55. Google Analytics: Referrers to your site 56. Listen strategically Google Alerts

  • RSS Readers
  • Google Reader
  • Bloglines
  • Feedreader
  • Community Search
  • Digg
  • Delicious
  • Twitter search
  • TweetBeep
  • Tusavvy
  • Friendfeed
  • Blog Search
  • Google blog search
  • Ice rocket
  • Board reader
  • Social mention
  • Blogscope
  • Technorati
  • Wordpress
  • Filtrbox

57. Google Alerts 58. Google Alerts Alerts for email1@domain1.org Alerts for email2@domain2.gov 59. Google Alerts 60. Listen strategically Google Alerts

  • RSS Readers
  • Google Reader
  • Bloglines
  • Feedreader
  • Community Search
  • Digg
  • Delicious
  • Twitter search
  • TweetBeep
  • Tusavvy
  • Friendfeed
  • Blog Search
  • Google blog search
  • Ice rocket
  • Social mention
  • Technorati
  • Wordpress
  • Filtrbox

61. blogsearch.google.com 62. www.icerocket.com 63. www.socialmention.com 64. www.filtrbox.com 65. www.technorati.com 66. www.wordpress.com 67. Listen strategically Google Alerts

  • RSS Readers
  • Google Reader
  • Bloglines
  • Feedreader
  • Community Search
  • Digg
  • Delicious
  • Twitter search
  • TweetBeep
  • Tusavvy
  • Friendfeed
  • Blog Search
  • Google blog search
  • Ice rocket
  • Social mention
  • Technorati
  • Wordpress
  • Filtrbox

68. RSS Readers 69. reader.google.com (online reader) 70. www.bloglines.com (online reader) 71. www.feedreader.com (desktop client) 72. Listen strategically Google Alerts

  • RSS Readers
  • Google Reader
  • Bloglines
  • Feedreader
  • Community Search
  • Digg
  • Delicious
  • Twitter search
  • TweetBeep
  • Tusavvy
  • Friendfeed
  • Blog Search
  • Google blog search
  • Ice rocket
  • Social mention
  • Technorati
  • Wordpress
  • Filtrbox

73. www.digg.com 74. www.delicious.com: Keyword/Phrase 75. www.delicious.com: Look up URL 76. www.wordle.net: tags for WRI on delicious 77. www.tagcloud-generator.com 78. search.twitter.com 79. www.tweetbeep.com 80. www.tuSavvy.com 81. friendfeed.com 82. Strategy 83. How to Start

  • Use these technologies yourself
  • Start where you can
  • Use examples to show it can be done
  • Develop interim policies. Borrow others. Keep flexible
  • Think outside your organizational box

84. Lead by Example

  • Share best practices and policies
  • Share tools, data, code
  • Form and join communities
  • Partner, partner, partner

85. Next Week:Measuring Your ROI 86. Questions & AnswersGovernment 2.0 Laura Lee Dooley World Resources Institute http://www.wri.org [email_address] [email_address]