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Social Media Profiles:Best Practices for Mastering Your Digital Footprint
BCTLC’s Festival of Learning June 8, 2016 | Presented by Greg Chan, KPU
What is there to say?
Time consuming
Too personal– privacy issues
Adds to the workload
Not for luddites with its steep learning curve
Narcissistic self-promotion
Cautions around Social Media for Professionals
Why would I choose to make social media part of my professional practice?
Social media profilesplus a landing site allow you to coordinate and control your digital footprint
Google yourselfto understand your
web (in)visibility
Aggregatorscollect generic information
about you from around the web, but can be bumped out of a
search by active social media accounts
Incomplete profileslower your ranking in a search
One avatarfor all of your professional social media profiles increases your discoverability
Digital Footprints & SEO
Metricsindicate that there are over 2.3 million Google searches per second
Powering up your social media strategy
ShouldConsider the Lesser Three: Pinterest, Instagram,
YouTube
MustJoin the Big Four:
Twitter, Facebook, Linkedin, Google+
MightExperiment with a Niche Site:
Storify, Litsy, ORCiD
Joining the Twitterverse
Twitter Basics: Account Set-Up
1
2
3
Navigating to http://twitter.com, sign up for your free account by creating a unique username and password; upload a profile photo/avatar and header photo; write an ‘About Me’ statement. If you have a professional website, include the URL link in your profile.
Follow @colleagues, @departments, @faculties, @associations, @collaborators, @institutes, and @community groups related to your field. Their tweets will be displayed on your Home page’s newsfeed.
Tweet! You have 140 characters to say your piece. Remember to tag related users and include hashtags where appropriate. Having difficulty embedding URL links because of their length? Try a URL shortener like ow.ly or tinyurl.
The #Hashtag: a call to action that drives engagement
#FoL16 #BCTLC #GVCasino #socialmediaBCTLC
#OER #OpenAccess #ScholarSunday #WednesdayWisdom
#HigherEd #AcaDowntime #TweetTip
Event-specific
Hot Topics
For Fun
Collegiality & Reflection
How to Tweet Like a Pro
Essentials Driving Engagement Expanding your Reach
Photos
URL embeds
Tweet composition Live-tweet during an event
Use social media acronyms: ICYMI, RT, FTW, HT, TT, YOLO
Hashtagging Administer polls & embed animated GIFs
Use Tweetdeck to manage multiple accounts and hashtags
Follow to be followed
ORCiD.org: connecting research and researchers
2 .3 M users
Uniquely identifying all who participatein research, scholarship, and innovation
The “Open Researcher Contributor Identification” initiative is an independent, non-profit registry for research and academic publishing. Each profile is assigned a unique, 16-digit identifier with a persistent presence, similar to a DOI (Digital Object Identifier). Users can itemize their employment record; their professional works; their funding; and their awards. ORCiD features a QR code generator for an individual’s profile that can be added to a CV, a business card, a landing site or a conference presentation.
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