Social Media Start with the Listening

You Need to Spend Time Listening before You Jump in

Start with the

Listeningg

Government Information technology and Services (GITS)Government Information technology and Services (GITS)1

What’ m I Going to Talk about?g

6 Types of Social Media6. Types of Social Media.

7. The Purpose of the Using of Social Media.

8. The Process of the Social Media.

9. What is Social Media Engagement Strategy?

10. Various Measures for Social Interactive Evaluation are as Follows.

11. Example: Interesting Social Media.

Government Information technology and Services (GITS)2

Government Information technology and Services (GITS)

What Is Social Media Engagement Strategy?What Is Social Media Engagement Strategy?

1. Listening

Are you using a monitoring service likeli i l i ? O i f happlication analysis? Or are you using one of the

many discovery tools such as Google Alerts, orhi l ?something else?


Start with the Listening

Sh f V i

Start with the Listening

As considered to have people talk to you much.

Share of Voice As considered to have people talk to you much.


Start with the ListeningStart with the Listening

Tone of Voice Positive or

Negative Voice!


Start with the ListeningStart with the Listening

Trends over Time

to examine continuously, to know continuously, to know that the actions taken

to follow the to follow the objectives or not.

Government Information technology and Services (GITS)Government Information technology and Services (GITS)6


2. Data Aggregation

You have a mountain of data. Hopefully youi i hi likcan manage it into something you can use like a

dashboard, or feed reader.



3. Analysis

What does all the data tell you?yAre there clear steps you should take?



4. Define Action Steps

You have analysis. You have organization objectives.

What action steps will you take?

How will you keep track of who is doing what?



5. Start Conversations

How will you decide the best way to join the y y j party? Twitter? Facebook?

How will you track what is happening?



6. Measurement How effective is your strategy?

What measures are you capturing?

What is working?

What isn’t?



h l f ki i i The value of taking your time in step 1, and really listening cannot be overstated. You will learn things about your brand, and the process itself may help shape your future strategy.


What Is Social Media E t St t ?

Audience

Objectives

Engagement Strategy?

Strategy

Tactics

Bl F b k T itt Y t b Hi5

Search Engine Optimization

Blog Facebook Twitter Youtube Hi5

Search Engine Optimization

Goal

http://www ignitesocialmedia com/social-media-monitoring-funnel/#

Government Information technology and Services (GITS)http://www.ignitesocialmedia.com/social media monitoring funnel/#










Various Measures for Social Interactive Evaluation are as Follows

Alerts Favourites Invite / Refer

Bookmarks

Comments

Feedback

F ll

Key page activity

Love / Like this Comments

Downloads

Followers

Forward to a friend

Love / Like this

Message

Email subscriptions Groups Personalization

Install widget Print page Registered users



Profile Time spent on site

Post

Ratings Report spam / abuse

Fans

Ratings Report spam / abuse

Reviews Time spent on key pages



Settings Total contributors Widgets

Social media sharing / participation Wishlists

Tagging

T ti i l

Uploads Views

Testimonials


Web Analytic Tool for Measuring Website Visitors

Sample display of popular Web AnalyticT l d h dl t t ti ti dTool and can handle measurement statistics andfigures.

Web Analytic Tools Thais commonly used. y yWhich are both free money and free.


Web Analytic Tool for Measuring Website Visitors

1) Truehits2) Google Analytics) g y3) Stat Counter4) W3 Counter)5) Web-Stat.com6) One Stat)7) Site Meter8) Stat.in.th)











Social Media used for implementing i ti organizations

Social Media used for implementing organizations Annan although they may have concerns regarding the safety or concern that can not be controlled, but soon these organizations will find that People in an organization facing

h th d l t d i t k i each other and are related in any way as a network using these media. By the way No agency was able to block it. These people will take the Social Media applications in These people will take the Social Media applications in various fields. Widely


Example: Interesting Social Maida Example: Interesting Social Maida



PTT campaign CSR "1 million trees presented his father "PTT campaign CSR 1 million trees, presented his father.

www.milliontreesforking.com Government Information technology and Services (GITS)

www.milliontreesforking.com










Example: Interesting Social Maida

C i i t


Crisis management in Social Media

Positioning Magazine 26 มนาคม 2553

http://www.positioningmag.com/Magazine/Details.aspx?id=86138#



S i l di


นกการเมอง กบ Social media

จรนทร ลกษณวศษฏ http://www.aoodda.com/blog/



http://twitter.com/aoodda


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http://www.facebook.com/Jurin.Aoodda?v=app_2373072738#!/Jurin.Aoodda?v=wall



Using Social Media in US NavyUsing Social Media in US Navy



Using Social Media in US NavyUsing Social Media in US Navy

Communication Tool

Effective Crisis communication

Keep Families connected

Tool




Social Networking is Becoming Popular in the Criminal Justice Process





ขนาดคนราย

หนไปบวชเปนพระก

ยงไมวายถกลากเขา

ซงเต กดวยใบหนาเจาซงเต กดวยใบหนาเจา

ตวปรากฏหราอยบน

ป โ 'ปฏทนจบโจร ' ซ ง

ตารวจพมพแจกใหกบ

ประชาชนนนเอง



จาเฉยผการาบนกซง

เรยกวา เทคโนโลยทม

ไ ป ใ หากไมสามารถนามาประยกตใช

ได แมจะกาวหนาขนาดไหนกคง

ไรประโยชน


Basic Elements of a Social MediaBasic Elements of a Social Media

1 U i S i l M di t tt t l t li t t h 1. Using Social Media to attract people to listen to each participant.

2. To have accepted a generous share many views.

3. A conversation correspondence.3 co e sat o co espo de ce

4. There is a cluster or a social.

5. To can be connected to other websites.

6. A mixture of cultural groups as a garnish to be joined more.


Example of "cultural Expression” by Social M diMedia

รณรงคปดไฟรณรงคปดไฟรณรงคปดไฟ

พรอมกนทวโลก

รณรงคปดไฟ

พรอมกนทวโลก

การเมอง ( เม.ย.)การเมอง ( เม.ย.)


SummaryPublishing

Summary

Social Media

gPrint & Web Official

WebsiteMedia

CommPlan

PersonalEngagements

NewsletterEngagements

Newspaper Earned Media

EmailGovernment Information technology and Services (GITS)

Email

Formula Should be Used Social Network G

oo u a S ou d be Used Soc a et o

within the Government Agenciesovern

1. Within the organization should have security policies for using. nm

en

2. Requires the issuance of regulations.

3 Must be personally identifying

nt Ag

3. Must be personally identifying.

4. Monitoring of Internet use at all times. encie

5. Planning the impact of unexpected things that might happen in the future. es

g pp

6. Allowing employees to do Everything.



What should be happen within Government What should be happen within Government Agencies from the use of social network

1. Violations of rules and regulations of the organization.

Use

2. The internal information can be released outside the organization. ers3. The internal and external information together.g

4. Do not use personal accounts to the same organization as the account name.organization as the account name.



SummarySummary

Bringing Social Networking into the government agencies.

Consider the safety of the organization is Consider the safety of the organization is the first priority.


SummarySummary

To Set up clear policies to use.

Promotion

C t lliControllingTo organize in order to reduce g

risks and negative impacts to use.



Getting Your Company Ready

46

Market analysisyCompanies should constantly measure what competitors are doing in the social space. Here

l i th h t l

Companies should constantly measure what competitors are doing in the social space. Here

l i th h t lare some examples in the hotel industry that can be added to a

chart of industry assets.

are some examples in the hotel industry that can be added to a

chart of industry assets.

47

Crisis response planp p

48

Social media triagegTake reasonable action

to fix issue and let customer know action

taken

Take reasonable action to fix issue and let

customer know action taken

Evaluate the purpose

Evaluate the purpose

NegativePositive

Do you want to respond?Do you want to respond?

No

Yes

Does customer need/deserve more

info?

Does customer need/deserve more

info?

Yes

Assess the messageAssess the message

Unhappy Customer?Unhappy Customer?

No ResponseNo ResponseYes Are the facts

correct?Are the facts correct?

Gently correct the facts

Gently correct the facts

NoYes

Can you add l

Can you add l

Dedicatedl ?

Dedicatedl ?

Yes No

No

NoAre the facts Are the facts Yes

value?value?

Respond inRespond in Thank theThank the

Complainer?Complainer?

ComedianComedian

No

correct?correct?

Explain what is being Explain what is being

Yes

Is the Is the YesRespond in kind & shareRespond in kind & share

Thank the person

Thank the person

Comedian Want‐to‐Be?Comedian

Want‐to‐Be?done to correct the

issue.done to correct the

issue.problem

being fixed?problem

being fixed?

Yes

No

YesThis framework was built using the USAF Blog Triage.

49

Let post stand and monitor.

Let post stand and monitor.

g g g(Added this attribution post webinar)

Presented byPresented by

Onion HeadSiriporn Pongvinyoo

[email protected]


Education

Social Media Start with the Listening