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From the Wake Forest University School of Law. Do you find yourself on LinkedIn, Facebook, and Twitter, but not sure how to manage all of your accounts? Avoid social media burnout and learn how to keep up with the ever-changing landscape of web 2.0. The webinar will be led by Lisa Snedeker, the law school’s communications director, and Gretchen Edwards, the University’s assistant director of digital engagement for Alumni Services.
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Social Media Summer School: Easy ways to manage your online brand
August 28, 2012
Lisa Snedeker Director of Communications and Public Relations, School of Law
Gretchen Edwards Assistant Director of Digital Engagement, University Advancement
Welcome
• Thank you for being here today! • A little housekeeping:
• We are recording today's webinar • The slides and recording will be posted online
following the webinar
Your facilitators
Lisa Snedeker brings more than 25 years of media/ communications experience to her position as the law school's communications and public relations director. Before coming to Wake Forest, Lisa worked as a reporter and editor for The Associated Press, the St. Louis Post-Dispatch, the Las Vegas Sun and The Fayetteville (N.C.) Observer, among other newspapers, magazines and broadcast outlets. She has a BA from Saint Mary-of-the-Woods College in Indiana and a MA from the University of Illinois at Springfield.
Gretchen Edwards promotes alumni advocacy and engagement through web based media and electronic tools as the alumni office's assistant director of digital engagement. She began her work at Wake Forest sponsored by Cisco, where she liaised between the company and the institution to foster the adoption and assess the effectiveness of collaborative technologies within the University community. She graduated from Wake Forest in 2010 with a BA in History, and minors in Journalism and Global Trade & Commerce Studies.
How to ask questions
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“ Monitoring too many Twitter tweets, spending too much face time on Facebook, and following too many links on LinkedIn can lead to social media burnout.
–Attorney D. Todd Smith.
Learning objective
After attending this session, you will know how to easily manage your online brand.
1. Have a strategy.
1. Have a strategy:
A. Determine which social media makes the most sense for you to promote your practice.
B. Know what you want to accomplish before beginning.
C. Set goals, stick to them.
2. Schedule time.
2. Schedule time:
A. Reserve time for social media management and work within those constraints.
3. Take a shortcut.
3. Don’t be afraid to take a shortcut (or two):
A. Use available tools for managing selected content.
B. TweetDeck and Hootsuite work well for social media account management.
C. Setting up a Google Reader or RSS feed can streamline personal reading.
4. Turn off notifications.
4. Turn off notifications:
A. Desktop or mobile notifications can quickly become overwhelming or distracting.
B. Stay on task by batching social media and only checking in on your own time.
5. Practice selective listening.
5. Practice selective listening:
A. Be mindful of who you are listening to – don’t be afraid to de-friend or unfollow.
B. Don’t feel the need to read every status update or blog post.
6. Maintain your online privacy.
6. Maintain your online privacy:
A. Social networks can change privacy settings on a whim.
B. Revisit your privacy settings every few weeks to ensure that you stay in control.
7. Be ethical
7. Be ethical:
A. When it comes to the law, social media is no different from any other form of communication—the same rules apply.
B. Don’t hesitate to consult ABA policies to make sure you are in compliance.
C. Above all, use common sense. If it doesn’t feel right, then it probably is not.
8. Stay in-the-know.
8. Stay in-the-know. Social Media needs CLE, too:
A. Just as you would keep up with the ever-evolving field of law, stay abreast of social media best practices.
B. Refer to social media blogs, industry publications, and colleagues. Examples include:
• Mashable.com • http://bits.blogs.nytimes.com/ • http://www.socialmediaforlawfirms.com/
9. Measure and evaluate.
9. Measure and evaluate: A. Refer back to your goals
to make sure your social media efforts are making an impact.
B. Track both the quantitative (followers, website traffic) and qualitative (client stories, engagement) to show results.
10. Unplug every so often.
10. Unplug every so often.
A. As with any part of work, take a vacation once in a while.
B. You’ll feel fresh and inspired when you return.
Review
Remember these tips to easily mange your online brand: 1. Have a strategy. 2. Schedule time. 3. Use management tools. 4. Turn off notifications. 5. Practice selective listening. 6. Maintain your online privacy. 7. Be ethical. 8. Stay in-the-know. 9. Measure and evaluate. 10. Unplug every so often.
Questions
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Questions
• Topics discussed during the live Q & A included: • The growing importance of law firms to be active
on social media. • Online privacy practices. • ABA Commission on Ethics. • Ways that lawyers can benefit from
non-marketing uses of social media.
• More resources from WFU School of Law: • http://communications.law.wfu.edu/social-media-
summer-school/ • http://communications.law.wfu.edu/get-linkedin/
Contact
We look forward to hearing from you!
Lisa Snedeker • on LinkedIn
Gretchen Edwards • on LinkedIn
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