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A presentation for CIT/OIT Duke Trainers on February 18, 2012.
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Social Media Workshop
Duke University Social Media Training2.16.12
What is social media?
Social media is a conversation onlineWho’s talking?
Social media is NOTControlledOrganized“On message”A strategy or a tactic – it’s simply a channel
Social Media is Powered by…
Social networksNews and bookmarkingBlogs and microbloggingVideo and photo sharingMessage boards and forumsWikisVirtual realitySocial gamingRelated: RSS, iTunes, and podcasts
Social networks and blogs: Top online destinations
4 in 5 active Internet users visit social networks and blogs
Internet users over the age of 55 are driving the growth of social networking through the Mobile Internet
Americans spend more time on Facebook than they do any other U.S. website
53% of active adult social networkers follow a brand, while 32% follow a celebrity
Sourse: Nielsen
http://youtu.be/3SuNx0UrnEo
Personal vs. Professional
Two options:• Separate profiles/accounts• Use privacy settings
Best practices• Use privacy settings, but don’t trust them• Have good values and good sense• Create an online persona and be real
Remember: What happens on social media, stays on social media
Get Started: Blogs
• Create content as posts or pages in WordPress• Share the URL in other social media• Let others know about your social media links
Get Started: Blogs
People don’t ‘visit’ websites anymore.
Share your content where the people are…
Twitter = 200 million usersFacebook = > 800 million users
Get Started: Sharing content
• Creative Commons– http://creativecommons.org/
• Short URLs– http://tinyurl.com– http://goo.gl– http://bit.ly/
Get Started: Twitter
Get Started: TwitterTwitter glossaryTwitter Term Meaning
Tweet A post or update, under 140 characters
RT Re-tweet. This means the tweet is sharing something that someone else already posted.
@ This @ symbol is used in front of a username to direct that user’s attention to your tweet.
# or Hashtag Hashtags are a standard way to follow a discussion about a trend, event or topic. This allows for searchability.
Twitter Trending Keywords and hashtags that are mentioned on Twitter become trends – can be based on geography.
http://twitter.com/#!/search?q=%23socialduke
Get Started: Twitter
https://twitter.com/dukecit
Get Started: Twitter
• Some additional tips:– Public or private?– One account or more?– Use mobile devices– Follow others to get followers
Get Started: Twitter
Get Started: Facebook
http://www.facebook.com/DukeUniv
Get Started: Facebook
What is the deal with this button?
Get Started: Facebook
http://www.facebook.com/help/privacy
Get Started:Facebook
Get Started: YouTube and Flickr
• YouTube is social sharing for videos• Flickr is social sharing for photos
Get Started: What else?
Questions/Resources
• Lynda.com• [email protected]• http://socialmedia.duke.edu/
ContactCara [email protected]@CaraRousseau
