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The first presentation of a day of awesome Social Media presenters. #yeg social media experts at their finest. Stay tuned for episode 2!
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Social Media!e power of " prosumer.
Monday, September 20, 2010
Welcome!
What to expect.
What not to expect.
Agenda.
Hidden agenda.
What next?
Monday, September 20, 2010
Social MediaOooooo aaaaahhhhh
Monday, September 20, 2010
Some Expectations
Tweet throughout this talk.
Use #smsat to add to the stream of tweets
Retweet at least once.
Extra challenge: link to some related online topic.
Extra challenge: twitpic or twitvid this talk
Monday, September 20, 2010
Defining Social MediaWhat makes "it" $fferent from tra$tional me$a.
Monday, September 20, 2010
What is it?!e tools of social me$a
Monday, September 20, 2010
Monday, September 20, 2010
Monday, September 20, 2010
Puzzle: Find two social media tools and figure out what they have in common.
Work wi& a pa'ner.
Monday, September 20, 2010
Who is doing it?!e faces of social me$a.
Monday, September 20, 2010
Puzzle: Find three common traits that social media
people have in common.Work in gr(ps of &re)
Monday, September 20, 2010
A new term for a new kind of audience.
Prosumer
A producer who is also a consumer or a consumer who is also a producer.
The audience takes part in the media they consume.
Monday, September 20, 2010
The sky is falling!
Authoritative voice is democratized.
Anything goes.
Public curation of creative work.
Ephemeral text.
Monday, September 20, 2010
Elizabeth Driscoll: There's nothing to be afraid of. They were right. It's painless. It's good. Come. Sleep.
It's free.
You wonder how you ever managed without it.
Do it as much or as little as you want.
Adapt or die.
Monday, September 20, 2010
Historical social media It has been pa' of us all along.
Monday, September 20, 2010
Puzzle: Think of a 20th century form of social media how is
the same? How is it different?Work in gr(ps.
Done? Try a $fferent time pe+od in human h,tory.
Monday, September 20, 2010
The big picture
Technology
Personality/Authenticity
Production/Consumption
Connections
Monday, September 20, 2010
Monday, September 20, 2010
Fred Cavazza's TipsTest and experiment the richness of social media (remember: Facebook is only the tip of the iceberg)
Try to understand social mechanisms (motivations, fears…)
Name a social media champion in your organization (his first job: set up an observatory to assess your brand ‘s presence in social media)
Define a social translation of your brand’s strategy (positioning, targets, value proposition, differentiation points…)
Identify relevant media (social platform) and the right ambassadors (micro or nanocommunity)
Jump in the water!
Monday, September 20, 2010
