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Solopreneur Big Bang 2013 Session 3

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Page 1: Solopreneur Big Bang 2013 Session 3

Session 3 -Tactics

Page 2: Solopreneur Big Bang 2013 Session 3

Business Branding

Hub of your Business -

Website

Social Media

Products and Services

Marketing Plan

Page 3: Solopreneur Big Bang 2013 Session 3

Branding is one of the most important

aspects of any business.

An effective brand strategy gives you a major

edge in increasingly competitive markets.

But what exactly does "branding" mean? How

does it affect a small business like yours?

Simply put, your brand is your promise to

your customer.

Page 4: Solopreneur Big Bang 2013 Session 3

• What is your company's mission?

• What are the benefits and features of

your products or services?

• What do your customers and

prospects already think of your

company?

• What qualities do you want them to

associate with your company?

Page 5: Solopreneur Big Bang 2013 Session 3

• Get a great logo.

• Write down your brand messaging.

• Integrate your brand.

• Create a "voice" for your company that reflects your brand.

• Develop a tagline.

• Design templates and create brand standards for your

marketing materials.

• Be true to your brand. Be consistent.

Page 6: Solopreneur Big Bang 2013 Session 3

The key to keeping people coming back to your website and

staying engaged is to have a constant flow of information.

Don’t disappoint them!

The reasons you must have a website:

• It is expected

• It efficient - it multiples your influence and impact

• it converts - visitors to consumers (email list)

To be a really great site it must do 3 things - Educate, Market

and Sell

Page 7: Solopreneur Big Bang 2013 Session 3

Step 1: Create your Social Networking Objectives

Step 2: Choosing your Social Networks

Step 3: Profile Must Haves

Step 4: Audience Engagement

Step 5: Business Promotion Strategy

Step 6: Time Management

Step 7: Automated Tools

Page 8: Solopreneur Big Bang 2013 Session 3