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Special Libraries:Publicity
Reporter: DELA ROSA, Lorielyn G.
Publicity is the information publicly distributed in a variety of forms with the intention of making something widely known.
ODLIS, 2002
Publicity through Library Publications
Libraries issue a number of different publications for various reasons:
Promotion of the library and its services
Promotion of specific services, programs and/or library materials
Encouraging library use
Provision of community/organization information
Reporting
Annual Report
provides details of the previous year’s activities.
used to draw attention to new or special materials, changes in library rules, personnel changes and special events.
Library Newsletters
Library Guide and Handbooks
more educated people prefer print as a communication medium.
it can be picked up and read anytime and anyplace.
a single item can be checked more quickly.
Current Awareness Bulletin
may include general library publicity and announcements.
Current Content List
collections of reprints of the content pages of issues of periodicals in a named subject area.
Acquisitions or Accession List
produced as a by-product of the cataloguing and classification operations.
News Release or Press Release
newsworthy items of information are sent to the mass media, whether past events or of forthcoming programs.
Exhibits and Displays ability to attract people’s interest.
Library Posters used for display to draw attention to materials, services, and events both inside and outside the library.
library friends are not always library users; they may well be supporters of the library’s purpose.
Friends of the Library
Fund Raising
often demands professional public relations skills.
Presentation to Community Groups
talks to various groups in the library’s community often in places outside the library.
Library Logo
to serve as an identification mark for the library’s external communications, on flyers and stationary and on bookmobiles, signs and exhibits.
Library Orientation / Library Tour
familiarize users with the collection, services and staff.