STAR IMAGE

ACROSS THE

CAMPAIGN

NANCI KEL

HAM

I have been thinking about how the star image that I have created could be branded across all of the products of the campaign including the

website and the digipak.I want to create a cohesive star image and I would like the star qualities

to be reflected in all of the products that make up the campaign. I think that some of the qualities that make up the bands star image would include them being mundane, outlandish and representing the

values of unity, teamwork and courage which I would like to get across in the digipak and website through the use of similar imagery and

font.

WEBSITEThe official website for Deluka is quite mysterious, dark and

creates curiosity for the audience which are elements that I would want to replicate when creating our own website.

Below is a link to the website: http://www.deluka.com/

SIMILAR WEBSITEI think that in order to keep a running motif throughout the three products we should incorporate elements from the music video into

the website and this includes the star image. I think that the elements of originality, youthfulness as well as their image being

dark and mysterious should be reflected in the website in the form of the colours used, the layout and the overall look. Here is the

website for the band XYLO which is similar to what we are thinking of creating. The colours, simplistic vibe and the intriguing imagery

would work well with the mystery and curiosity that we want to create within our campaign to reflect the band’s star image.

DIGIPAK/ALBUM ARTWORKI think that it really important that the digipak for this band

not only reflects the meaning and concept of the song and the video but also is reflective of the band being down to

earth and wanting to stay out of the spot light. I don’t think that the band members would appear on the digipak simply because of their organic nature and the fact that they place more importance and focus on their music rather than their own appearance. Additionally I think that because the band

represents the qualities of creativity and originality that their digipack would be something spectacular and contains

some very intricate and well thought out artwork/photography rather than just an image of them.

DIGIPAK/ALBUM ARTWORK I would like the have something from the music video that is repeated in the digipak

and album artwork to reiterate the message and keep a running theme across all three products of the campaign. I was thinking something like some old polaroid

pictures which would tie in nicely with the sue of the photography dark room setting used in the video as well as the use of the old photographs and going

into different memories idea that is used in the music video. Not only will the use of the old polaroid's be reflective of the music video but I also think that I would

be a nice link with the star image of the band as I want them to appear a bit rough around the edges and the photos would be quite tattered and old looking as well as the fact that I want them to appear youthful and have success against the odds and I think that by having old polaroid's which could show the band at different stages in their life and representing different memories that it would represent their journey as artists as well as people in addition to the imagery

working well with the qualities of their star image.

UNIQUE SELLING POINTI would really like the band to have a unique selling point which would differentiate

them against their competitors and make them unique and stand out which would therefore attract an audience. I think that their unique selling point could be the fact that they place more importance and focus on their music and not on their own appearance and this links in nicely with the qualities of their star image as

well as their organic nature. Additionally, the fact that the original band is French could potentially lead to this

being a unique selling point because it could open up new opportunities in the market and industry.

Something that would entice and attract an audience would be the fact that our concept for the music video is based around the idea that the concept of home

means different things to different people and people hold onto different memories to do with home, some ideas of home are to do with people, for others it is feelings/emotions and some physical locations. The fact that the narrative in our music video makes people think about what the concept of home means to

them and what kind of emotions, feeling and memories this creates could provide our bad with a unique selling point.

STAR IMAGE ACROSS CAMPAIGN Overall, I would really like there to be cohesive link between all

three products of the campaign as this would not only aid the star image that I want to create for the band but it

would also help the audience to have a firm idea in their heads about how the band is represented and what their

ideologies are. I think that by having a running motif/theme across all three products that it would create a clear

campaign and would make the overall campaign a lot more effective and attractive for an audience.