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Session 1 What is Creativity?
Avi Bhatnagar | [email protected] | @avibay
Welcome everyone to the Startup Bootcamp sponsored through
Silicon Valley Young Coders Club
My name is Avi Bhatnagar, and I will be your Mentor throughout
this program - Im looking forward to working with each & every
one of you, and really excited for you guys!
JOKE: Ive done speaking engagements at events, webinars online,
media day with press, but never mentored a group of awesome 12-18
year olds! So I asked my mom what to expect with young adolescents,
since she is a retired teacher, and she said they may laugh at you
for no reason so I just have to laugh with the kids and play it
off. So if you hear me laughing a lot, you know whyhahaa....but
were here to have fun.
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Why Are You Here? Life changing steps. Excitement.
You have an idea. You want to explore.
Life lessons why we do what we do? What drives us?
Team Building. Expertise Building.
About Entrepreneurship. But just not that.
Learning to enjoy the process.
Ask questions throughout
This is a great opportunity for you guys to participate in
something collaborative, innovative, and awesome !
You guys are all rockstars for even being here & taking the
initiative to make a difference.
Id like to learn a little about each & every one of you. So
as an ice breaker id like to start with all the participants to
introduce yourself what your name is, what grade you are in, whats
your favorite subject, and what do you like to do in your spare
time?
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About Me15+ years of Marketing experience across Cisco, Oracle,
Juniper
Mentor small startups, as Consulting Advisor, to build product,
grow business, identify new channels, etc.
Thought Leader Speaker in B2B Marketing Conferences
Current Role: Director of Digital Strategy WhiteHat Security:
Web Application Security $50M+ Annual Revenue
COACHMENTORADVISORFRIENDTRAINER
Ask questions throughout
Im here to engage & excite the students about launching a
startup develop a business plan execute the plan, etc.
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Agenda: Entrepreneurship 101Session 1 March 19th - What is
creativity? What is my passion?
Session 2 March 26th - Behavior traits for a successful
entrepreneur.
Session 3 April 2nd - Turning your passion into a business
opportunity.
Session 4 April 9th - Steps needed for your startup ... 1, 2, 3
GO.
Session 5 April 23rd - Financials of the business
opportunity.
Session 6 April 30th - Presentation skills, successful pitches,
what ideas got funded.
Session 7 May 7th - Filing your patent, patent gotchas,
successes and failures.
Session 8 May 14th - Tweaking business plans, getting
presentations ready.
Session 9 May 21st - Pitch your business plan to VCs (12 spots
will be available).
Session 1 What is creativity? What sparked Facebook, Google, and
others? What is my passion?Session 2 Behavior traits for a
successful entrepreneurSession 3 Turning your passion into a
business opportunity - Do what you love and create a new future.
Can my passion create money? Is money needed? What is the business
opportunity?Session 4 Steps needed for your startup: 1,2,3 GO! -
Learn the possibilities of what a startup can generate. Make the
world better, get acquired, initial public offering (IPO), etc. How
do you price your product? How do you plan your first and second
year of operation?Session 5 Financials of the business
opportunitySession 6 Presentation skills, successful pitches, and
what ideas got funded Showcasing the pitch templateSession 7 Filing
your patent, patent gotchas, successes and failures - The day to
hand your business plans for evaluation to the instructorSession 8
Tweaking business plans and getting it presentation-readySession 9
Twelve teams pitch to a panel of VCs / Silicon Valley entrepreneurs
with one emerging as the top startup idea. - Instructor will pick
the top business plans from the class and invite the student to
present to a panel of Silicon Valley Venture Capitalists and
entrepreneurs.3
Who is an Entrepreneur?Video Link:
https://www.youtube.com/watch?v=csYxR-lPMYE
Someone that uses creativity and passion to innovate and create
a venture which promises economic gains but also entails risk
Why do you want to be an entrepreneur? - Esteem: Achievement,
Confidence, Respect of OthersHow?: Wealth, Quality/Impact of Work
is the measurement Self reflection: problem solving skills,
creativity, business minded/society oriented 4
Creativity is the act of turning new and imaginative ideas into
reality. Creativity is the ability to perceive the world in new
ways, to find hidden patterns, to make connections between
seemingly unrelated phenomena, and to generate solutions.What Is
Creativity?
- Read out 5
What is my Passion?
Passion is one great force that unleashes creativity, because if
youre passionate about something, then youre more willing to take
risks. Yo-Yo Ma
Taking calculated risks with a positive outcome Intense desire
or enthusiasm for something People are rarely born with it Can be
cultivated with practice (Practice makes perfect) 6
Why is Creativity Important?Video Link:
http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2267
- Think differently. Problem solving oriented. 7
Creativity Can Change the World. Lets See How.
Google Revolutionized search by using a completely new approach
to an old problem. Today they have a market cap of $500B+.
Search Pre-Google Google
Google did not stop there. They continue to innovate with
Android, Self driving cars, Google Glass, among other products.
Interesting facts: Google has a pet T-rex, named Stan, which
lives at their California headquarters. Founders bought it to
remind the employees to not let Google go extinct.Googlehas been
acquiring, on average, more than one company per month since 2010.
SourceList of mergers and acquisitions by Google Ongoing Innvoation
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SnapChat
Active Users: 300 Million% of US Users: 18%Daily Snaps: 1
MillionAmount Raised: Over $1.8BDaily Video Views: Over 10
Billion
Fun Facts: Inspiration for the disappearing messages came after
a friend regretted sending a photo to someone else.Hire only the
top 3% of software developers70% users are women & over half
the people are ages 13-17
Evan Spiegel, Reggie Brown tried 34 projects before coming up
with SnapChat - Iteration to never give up from first ideaRanks #2
after Facebook
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Facebook Active Users: 1.86 BillionUploaded Photos: Over 300
MillionDaily Logins: 1.23 Billion US Users: $5.85 earned per
userHosting Per Month: $30M
Fun Facts: Stores 300 Petabytes of users data Facebook tracks
which site visits, even AFTER you sign out600,000 hacking attempts
to FB accounts daily
1 million gigabytes in a petabyte. The entire written work of
humankind, in every known language, would occupy 50 million
PetaBytesTop most blocked website, and banned in China since
200911
Toms ShoesA simple yet impactful idea that has helped both
physical and mental well being among children!Vdeo Link:
https://vimeo.com/79833962
One for One Movement 12
How to Bring Creativity intoEntrepreneurship?
https://www.cleverism.com/why-creativity-is-so-crucial-for-entrepreneurs/
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1. Ask Compelling Questions
Do your research. A lot of brilliant ideas may already be taken.
If it already exists, see how you can potentially make it better.
Define the challenge/ opportunityGather data (benchmarks, trends,
usability testing/focus groups)
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2. Challenge Assumptions
- Reframe the challenge/clarify the challenge
Embrace challenges as opportunities
Dont be discouraged. Incubate: feed your brain (through arts,
science, culture), sleep on it. 15
3. Convert Ideas into Prototypes
Ideate/illuminate: use diverse stimuli for brainstorming. Be
visual. Think out loud. Manage risks: prototype conservatively.
Test ideas. 16
4. Execute
- Assess outcomes. Predict. 17
5. Iterate
What Motivates You?
Video Link: https://www.youtube.com/watch?v=vQ08aY_jt2E
Class Exercise
Exercise: An App that can help Save our PlanetForm Teams (all
startups start with a Founding Team Co-Founders): 5 people per
team, assign a leaderA cool name for your team write the team name
and team members names20 mins to brainstorm an initial idea, which
will be developed more as we progress through the campSubmit idea
and if time permits we will discuss a couple
Appendix
Jugaad: A Word Taken from Hindi: Meaning Finding a Low-cost
Solution to any Problem in an Intelligent Way
Jugaad: Indias Way of Thinking Creatively: Constructively,
Differently about Innovation and Strategy.
