Embed Size (px)
Citation preview
Strategic intentStrategic Human Resource Management
Prepared By
Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.
Manu Melwin JoyAssistant Professor
Ilahia School of Management Studies
Kerala, India.Phone – 9744551114
Mail – [email protected]
Fundamentals of Strategy
• Fundamentally, strategy is
about defining intentions
(strategic intent) and
achieving strategic fit by
allocating or matching
resources to opportunities
(resource-based strategy).
Fundamentals of Strategy• The effective development
and implementation of strategy depends on the strategic capability of the organization, which will include the ability not only to formulate strategic goals but also to develop and implement strategic plans through the processes of strategic management and strategic planning.
Strategic intent
• In its simplest form, strategy
could be described as an
expression of the intentions
of the organization – what it
means to do and how or, as
Wickens (1987) put it, how
the business means to ‘get
from here to there’.
Strategic intent• As defined by Hamel and
Prahalad (1989), strategic intent refers to the expression of the leadership position the organization wants to attain and establishes a clear criterion on how progress towards its achievement will be measured.
Strategic intent
• Strategic intent could be a
very broad statement of
vision or mission and/or it
could more specifically spell
out the goals and objectives
to be attained over the
longer term.
Strategic intent
• The strategic intent sequence
has been defined by Miller
and Dess (1996) as:
– A broad vision of what the
organization should be;
– The organization’s mission;
– Specific goals, which are
operationalized as:
– Strategic objectives.
