HumourAdverts use humour to make their audience laugh and make sure that they remember it. if the audience finds the advert funny they are more likely to go out and perchance the product they saw in the advert that they though was humorous. Humorous adverse often mimic a situation that could happen in every day life. This is to make sure that they audience feel connected to the advert as they realise that this could happen to them.

The advert that I chose to talk about is the ‘Super Noodle’ advert. The way that the advert uses humour is seen when the man takes his clothes off to trick his girlfriend that he had wasted away. This is seen as humour because as his girlfriend doesn’t believe him his panics and stands up fully naked. The came work also made an impact on the humour of the advert as the main character was shown in close ups to make sure that the audience understands that this is about his situation.

Shock/Dramatic TacticsShock/Dramatic adverts always come with a message at the end of the advert. The reason why shocking adverts are created is because they are shocking to watch as the audience will recognise that the shocking things in the adverts are actually happening in real however no one pays a lot of attention to it because that cant be easily seen. Charities are mostly the ones to be creating this type of shocking adverts to make sure that they get an emotional response.

The advert that I chose was about domestic violence. This advert is all filmed in a close up. The reason for this is so that the audience gets to clearly see the transformation of the woman. The woman in this advert shows the stages of the domestic abuse that she gets. In the begging she is shown with minor bruises and cuts. The editing helps to get grid of them which represent the time that they take to heal. Later as we get into the advert the bruises show up even bigger and darker, her eye gets bruised and swollen and her nose starts bleeding heavily. This is all showed in one take using a powerful editing.

Intertexual References

Intertexual references are something that you take from a book, film, TV show or another advert. The use of Intertexual references in adverts are meant to spark the audiences prior knowledge of the references that were used. This would also provide some humour for the audience as Intertexual references can be made as parodies of the popular things.

The advert that I chose is for the M&S. the advert uses a lot of mid and long shot camera work. This is because them it is able to show all of the action that is happening on the scree. The Intertexual references are taken from Madonna's song ‘Vogue’ which would be known my many people around the world.

Surrealism Surrealism is a type of advertisement that aims at being remembered for its creativity. The reason why surrealism is an interesting type of advertisement is because it contradicts the realistic ideas.

I have chosen an advert about Audi car. The reason why this is surrealistic advert is because in the begging the audience doesn’t realised what is happening because of the camera use in the advert. The advert has a lot of close ups that don’t make it clear what they are advertising. Also, the set in the advert is very dark and mysterious which makes the audience feel even more alert as the actions does not explain the product. Lastly, the sound used in the advert makes the audience feel a bit tensed because it sounds creepy. This was done to make sure that the audience is kept on the end of their chairs and prepared to see what will happen. In the end of the advert the car gets shown in the mid shot where the audience realises what the advert is advertising.