Summer Internship Seminar on

“Study on the Market potential of acrylic yarn in Ldhiana

market”

By

RAMZAN MOHAMMAD MBA-2C(2009-11)

ROLL NO-94972238216

Introduction to company:-

S T Cottex Exports (P) Ltd 100% cotton-spinning unit

Mission and vision:-

Turnover Expansion of business Enter into new products Production capacity

Plant and location

Products:-

100 % cotton raw white yarns. Organic raw white yarn. Compact yarn. Open end yarns.

Market:-

Domestic market- Market of Ludhiana, Delhi, Panipat, Ahmedabad, Mumbai and Kolkata.

International market-Indonesia, Singapore, South Korea, Malaysia, Taiwan, China, Vietnam, Egypt, Israel, Portugal, Italy, Spain, Germany, Columbia, Peru, Canada, United States, Brazil, and Bangladesh.

Certifications:-

Certified by “CONTROL UNION CERTIFICATIONS”

OEKOTEX Certified “TESTED FOR HARMFUL SUBSTANCES”

‘ISO 9001:2000' certified. Star trading house.

TREND ANALYSIS:-

Net Profit-

0

1

2

3

4

5

6

7

8

2005-06 2006-07 2007-08 2008-09

Year

Net

pro

fit

Turnover:-

0

50

100

150

200

250

300

350

400

2005-06 2006-07 2007-08 2008-09 2009-10

Year

Tu

rno

ver

TEXTLE INDUSTRY:-

History of textile industry. Structure of INDIA’S textile industry. Major Textile Players.

Title & objectives of study:-

Title- “Market potential of acrylic yarn in Ludhiana market”

Objectives- To study the factors affecting the

dealer’s choice while purchasing acrylic yarn.

Study the competitive players in the Ldhiana yarn market.

Research methodology:-

Research Design Descriptive model Data Collection Primary as well as secondary

Sampling Design Population -Yarn dealers in

Ludhiana market Sampling Unit - acrylic yarn

dealers in Ludhiana market Sampling Technique -snow ball

sampling technique

Data Analysis and Discussion

No. of acrylic yarn dealers with respect to

count range.

0

2

4

6

8

10

12

14

16

18

2\32 2\48 1\32 others

Count range

No

. o

f d

eale

rs

Price trend of acrylic yarn since last one year.

0

5

10

15

20

25

30

35

increasing decreasing constant

Trend

No

. o

f re

spo

nse

s

Different players from dealerspurchase acrylic yarn.

0

5

10

15

20

25

30

Name of mill

No

. o

f re

sp

on

ses

Monthly consumption of acrylic yarn.

0-5023%

50-10060%

100-15017%

above 1500%

Rating of different players on the basis of price and quality.

Vardhman-

-0.6

-0.4

-0.2

0

0.2

0.4

0.6

0.8

1

1.2

quality pric e

Nahar-

0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

quality pric e

Shiva-

0

0.1

0.2

0.3

0.4

0.5

0.6

quality pric e

Texas-

0

0.1

0.2

0.3

0.4

0.5

0.6

quality pric e

Sportking-

0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0.8

quality pric e

Factors that dealers consider important while purchasing acrylic yarn.

05

101520253035

Factors

No

. o

f re

sp

on

ses

Terms & conditions offered by supplier to dealers.

0

5

10

15

20

25

30

Tradediscount

Cashdiscount

Credit period other

Terms & conditions

No

. o

f re

sp

on

ses

Projection about the demand of acrylic yarn.

0

2

46

8

10

1214

16

18

20

it willincrease

it willdecrease

it willremain

constant

can't say

Ludhiana hosiery market.

0

2

4

6

8

10

12

14

growing declining constant can'tsay

Result and findings

Most of the dealers are dealing in 2\32 count range. Price of 2\48 is more as compared to other counts. Price charged by vardhman is highest as compared to

other mills. There is 50% increase in price of acrylic yarn as

compared to last year. Price and quality are the major factors that dealers

consider important while purchasing acrylic yarn. Price of 2\32 is vary between 220 to 245 and in case

of 2\48 price is vary between 245 to260

Suggestions There is 50% increase in price of acrylic yarn as

compared to last year and the future projection of demand also showing upward trend therefore it will be quite profitable and also a good option to enter in.

Price and quality are the major factors that dealers consider important while purchasing acrylic yarn therefore firms has to work upon these factors.

Consumption of 2\32 is more as compared to other counts therefore it is better firstly to try in this range.

Limitations of study

Since the survey was done only in Ludhiana yarn market the result obtained may not be taken as universal suggestion.

Quality of the information highly dependent on the knowledge and mindset of the respondents.

Sample size is small so we can not generalize it for whole industry.

Some dealers did not provide true picture about their consumption

Thank you