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Based on the book "Switch" by Dan and Chip Heath, this session was presented at the 2010 National Leadership SpecialQuest. This version of the presentation is designed for individuals or groups to reflect on change, engage in learning more about the content of the Switch framework, and analyzing a change for inclusion. Periodically, viewers will want to pause the slidecast in order to do these things.
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How to Change Things When
Change is Hard
SWITCH
Change
Think about a current challenge.
Record:
– Information or data you are gathering
– How you are analyzing the situation
Change: Using Your Head
Record:
– Your motivation for change
– Your feelings or emotions about the change
Change: Using Your Heart
Change: Head & Heart
Record:
– Tension between thinking and feeling about the change
Change & The Brain
Change & The Brain
Change & The Brain
Change & The Brain
The Rider attempts to
direct the action
Change & The Brain
The Elephant has the strength
to move
The Rider attempts to
direct the action
In order to effect change you must appeal to the motivation of the elephant and capitalize on the direction of the rider.
Rider and Elephant Must Work Together
The Elephant
StrengthsEnergy, drive, instinctive, love, compassion, sympathy, loyalty, gets things done
WeaknessesLazy, skittish, short-term payoff, does not respond to the Rider.
The Rider
StrengthsLong-term planning, direction
WeaknessesOverly analytical, indecisive
• People problems may really be situation problems
• Laziness may be exhaustion
• Resistance may be lack of clarity
3 Surprises About Change
• People problems may really be situation problems
Surprise 1
• Laziness may be exhaustion
Surprise 2
• Resistance may be lack of clarity
Surprise 3
• Direct the Rider
• Motivate the Elephant
• Shape the Path
How is the framework related to the surprises?
3-Part Framework
Direct the Rider:Provide clarity to reduce resistance
3-Part Framework
Motivate the Elephant:Energize us through the exhaustive task of self-monitoring and control
3-Part Framework
Shape the Path:Modify the environment to make change more likely
3-Part Framework
How might your change process be different if you use this framework to guide you through
the change?
Change Revisited
Direct the Rider– Follow the bright spots– Script the critical moves– Point to the destination
Motivate the Elephant– Find the feeling– Shrink the change– Grow your people
Shape the Path– Tweak the environment– Build habits– Rally the herd
9 Actions
• Read story
• Consider the action illustrated by the story
• Think about how you would describe that action in your own words
Exploring the 9 Actions
Where have we already applied the Switch concepts in
our work for inclusion?
What You already Do
For things to change, somebody somewhere has to start acting
differently.
Maybe it’s you, maybe it’s your team.
Picture that person (or people).
Imagine Change
How will the Switch concepts benefit
our work for inclusion now and
in the future?
Applying Switch
What is one change for inclusion that we are trying to
create?
Identifying a Change
What is one Switch concept that
I will learn more about and use in my own
life?
Reflection
• Go to www.heathbrothers.com
• Sign up for updates
• Explore – Podcasts– Workbooks– Reader’s Guide– Switch Framework– Chapter 1
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