simple steps: to be more creative IMMEDIATELY

m.c. schraefel

follow @mcphoo

notes from bbc creative hub day

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take away: to be more creative IMMEDIATELY

reduce threat m.c. schraefel follow @mcphoo

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it’s as fast aschanging from protect squishy bits

to standing up and reaching up

m.c. schraefel follow @mcphoo

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the brain is connected to the body

m.c. schraefel follow @mcphoo

works immediately because

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the brain is connected to the body

m.c. schraefel follow @mcphoo

in5 prioritises new BBCthe Brain Body Connection

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@mcphoo

Move Eat Cogitate Engage Sleep

put your own mask on first

in5 tune up kit

@mcphoo m.c. schraefel

take away: you first

HOW: the Brain Body Connectionfor immediate, reflexive response

So take advantage of

Use in5 move eat cogitate engage sleep to support BBC and thus reduce threat and thus open up creativity

In threat, can’t be creative: vision narrows too much

Do your in5 first, everything else flows, automatically, from that

Without in5, BBC can’t perform optimally, creatively

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@mcphoo

the brain is part of the body the converse is also true

!

m.c. schraefel, @mcphoo

movie

example of how to test in5 at worktinyurl.com/in5ogilvy pilot

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@mcphoo

in5 tune up helps you: prioritise YOU first

before the task in order to exceed the task

m.c. schraefel, @mcphooin5

take away: **you first**

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you first - all you’s first

how create an optimal in5 culture?let’s talk m.c. schraefel follow @mcphoo

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