Jung Ok Nah / Master Principal Consultant

Exadata & Appliance Solution Consulting, Oracle APAC

What Extreme Performance Means for Your Business

Big Data Gets BiggerEstimated Growth in Digital Data 2009-2020

* 1 Zettabyte = 1 billion Terabytes

Source: McKinsey Global Institute, Big Data: The next frontier for innovation, competition and productivity, May 2011

0

5

10

15

20

25

30

35

Zett

ab

yte

s*

Data will grow 44x between 2009 and 2020

Data volume is growing 40% per year

5 billion mobile phones in

use in 2010

30 billion pieces

of content shared on

Facebook/month

235 TB of data

collected by US

Library of Congress

in April 2011

15 out of 17 sectors in the US

have more data

stored per company

than the Library of

Congress

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Business Value of Extreme Performance

Make Better Decisions

• Analyze more data

• Conduct robust analytics

• Make real-time decisions

Improve Productivity

• Foster innovation

• Streamline processes

• Do more with less

Achieve Fast ROI

• Speed time-to-market

• Enrich customer loyalty

• Lower IT costs

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Oracle Exadata Database MachineExtreme Performance at the Lowest Cost

Improve Productivity

Achieve Fast ROI

• Deliver continuous availability

• Use Oracle ecosystem

• Consolidate on a private cloud

• Deploy system quickly

Make Better Decisions

• Store more data

• Conduct in-database analytics

Improve Performance by 10x

4

Source: IDC, Worldwide Data Warehouse Platform Software 2010 Vendor Shares, Doc.# 229498, Aug 2011

Oracle

IBM

Oracle #1 for Data WarehousingWorldwide Data Warehouse Management Software Vendor Share

5

Years of Continuous Oracle Innovation

Oracle Database 10g

Oracle Database 11g

Oracle Exadata

Oracle9i DatabaseReal Application Clusters

Database Services

CPU Resource Management

Automatic Storage Management

Dynamic Database Services

Instance caging

I/O resource management

Server Pools

Quality of Service Management

InfiniBand support

Smart Scans

Smart Flash Cache

Hybrid Columnar Compression

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Exadata EvolutionThree generations of experience

HP Oracle Database

Machine (V1)

Sun Oracle Database Machine

(V2)

Oracle Exadata Database

Machine (X2-2 and X2-8)

Data Warehousing + OLTP (Flash)

+ Hybrid Columnar Compression

+ Consolidation

+ 64-core SMP Nodes (X2-8)

+ 2 TB DRAM (X2-8)

2008 2009 2010

7

Exadata in the Marketplace

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Exadata Success Story in Korea Finance sector

For last 6 months

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Best Platform for Oracle DatabaseOracle Exadata Database Machine

• Database server pool

– Intel-based database servers

– Oracle Linux or Solaris 11

– 10 Gig Ethernet (to data center)

• Storage server pool

– Up to 336 TB disk

– 5 TB flash storage

– Oracle Exadata Storage Software

• InfiniBand network

– 40 Gb/sec InfiniBand

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• Database pool– Oracle Database 11g

– Oracle Real Application Clusters

• Storage pool– Smart Scan

– Hybrid Columnar Compression

– Smart Flash Cache

Extreme Performance and Storage Efficiency

Oracle Exadata Software Innovations

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Improve Performance by 10xExecute Queries Faster with Exadata Smart Scan

• Off-load data intensive processing to Exadata Storage Server

• Exadata Storage Server only returns relevant rows and columns

• Wide InfiniBand connections eliminate network bottlenecks

Select sum(sales)where salesdate=‘22-Jan-2011’…

Sum

Return Sales for Jan 22 2011

What Were Yesterday’s

Sales?

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Infrequently Used Data

Frequently Used Data

Improve Performance by 10xExecute Transactions Faster with Exadata Smart Flash Cache

• Automatically cache frequently-accessed ‘hot’ data in flash storage

• Assign the rest to less expensive disk drives

• Avoid trying to cache data that will never be reused

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Analyze More Data Store More Data with Hybrid Columnar Compression

• Data stored by column and then compressed

• Typical 10X compression ratios for data warehouse tables

• Typical 15- 50X compression ratios for archives

50XUp to

10X

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Conduct In-Database Advanced AnalyticsMake More Informed Decisions

• Analytics embedded into Oracle Database 11g

• Reduce cost of hardware, management resources

• Improve performance by eliminating data movement

Oracle Data Mining

Uncover and predict

Oracle OLAP

Analyze and summarize

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Customer Experience: BNP Paribas

• Manage more than 4 billion financial transactions per day in real time

• Improve compliance reporting and application performance

• Support data volume growth of 450 GB per day

• Standardize onto one platform

CHALLENGES

• Cut size of data warehouse from 40 TB to 8TB

• Accelerated data loading 6x

• Improved query performance by 30x

• Achieved report throughput that is 17x faster than on the legacy system

BENEFITS

“Now we are able to put forward certain functionality that we weren’t able to think of before.”

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Oracle Exadata Database MachineExtreme Performance at the Lowest Cost

Improve Productivity

Achieve Fast ROI

• Deliver continuous availability

• Use Oracle ecosystem

• Consolidate on a private cloud

• Deploy system quickly

Make Better Decisions

• Store more data

• Conduct in-database analytics

Improve Performance by 10x

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Deliver Continuous AvailabilityWith Oracle Maximum Availability Architecture

• Protect from server failure

• Upgrade with zero downtime

• Avoid planned downtime

Fast Recovery Area

Active Data Guard

Automatic Storage Management

Real Application Clusters

Data Guard

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Use Oracle Ecosystem

• Leverage in-house Oracle DBA expertise

• Run Oracle Database applications unchanged

• Transfer Oracle Database 11g and RAC licenses to Exadata

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Customer Experience: Turkcell

• Manage 250 TB of data

• Accelerate development of 3,000 reports of critical business data

• Support analysis of up to 1.5 billion call data records generated daily

• Ensure future scalability and business continuity

CHALLENGES

• Cut size of data warehouse to 25 TB

• Consolidated 10 storage racks to one rack

• Reduced the mean time to produce reports from 27 minutes to 3 minutes

• Doubled reporting speed from 45% to 90% for all reports

BENEFITS

“With Exadata, analysts from the finance and marketing departments get the results quickly and can be much more productive. This will

provide us competitive advantages in a highly competitive telecommunication market.”

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Oracle Exadata Database MachineExtreme Performance at the Lowest Cost

Improve Productivity

Achieve Fast ROI

• Deliver continuous availability

• Use Oracle ecosystem

• Consolidate on a private cloud

• Deploy system quickly

Make Better Decisions

• Store more data

• Conduct in-database analytics

Improve Performance by 10x

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Consolidate on a Private Cloud

• Consolidate databases

– Large memory enables many databases

to be consolidated

• Improve performance

– OLTP, DW, data mining, batch,

reporting, loading, backups, files in the

database

– Encryption, compression

• Manage mixed workloads

– CPU and I/O resource management

isolates workloads

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• All Database Machines are the same

– Delivered tested and ready-to-run

– Highly optimized

– Highly supportable

– No unique configuration issues

Deploy System Quickly

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Customer Experience: LinkShare

• Manage historical e-commerce data in

consolidated database

• Support sophisticated dashboard

functionality for business users

• Support company’s global expansion plans

CHALLENGES

• Reduced data center floor space and power

requirements by 400%

• Cut in half average response time for

customer queries

• Enabled near real-time analysis of

campaign performance

BENEFITS

“Our continued investments in resources and technology, including Oracle Exadata, is providing advertisers and publishers with the

increased performance, usability, and innovation that will help drive strong revenue growth today and in the future.”

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Security AdvantageComprehensive Protection with Oracle Exadata

• Hardware Accelerated Database Encryption– 8X faster than software-only encryption

– Secure data at rest on both disk and tape

– Transparent to applications

• Strong Access Controls– Privileged user and multi-factor controls

– Protect against privileged account misuse

– Transparent to applications

• Monitoring and Reporting– Streamline compliance reporting

– Monitor SQL and database audit data

– Thwart SQL injection threats

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Complete Family of Database Machines

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Complete Family of Database Machines

For OLTP, Data Warehousing & Consolidated Workloads

Copyright © 2011, Oracle Corporation and/or its affiliates

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Oracle Exadata Storage Expansion RackCost-effective, Scalable Storage for Big Data

• Pre-built storage rack for Oracle Exadata Database Machine

• For applications that need more space but not more compute

– On-disk backups (27 TB/hour)

– Historical or archive data

– File data, LOBs, XML data, documents

– Images, and other large unstructured data

• Available in three configurations

• Full Rack (18 storage servers with 432 TB of disk)

• Half Rack (9 storage servers with 216 TB of disk)

• Quarter Rack (4 storage servers with 96 TB of disk)

• Attractive pricing ( ~ $7,000 per TB)

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Extreme Performance For Your Business

• Deliver extreme performance

– OLTP

– Data Warehousing

– Mixed Workloads

• Lower IT costs

– Consolidation

– Better resource utilization

– Minimize deployment cost

• Transform your business

– Make more informed decisions

– Improve productivity

– Achieve fast ROI

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For More Information

http://search.oracle.com

or

www.oracle.com/exadata

oracle exadata

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