REGULATORY AND PROFESSIONAL BODIES WITHIN THE CREATIVE MEDIA

SECTORShauna Leacy

Task 3 Understand the Regulation of the Media Sector

BBFC is who puts the age ratings on films in the united kingdom, Its funded by the film industry and does the national classification and censorship of films. They can be a very important thing for films because if they don’t think that some of the footage is appropriate they can ask for the film maker to cut it out

BRITISH BOARD OF FILM CLASSIFICATION (BBFC)

PEGI

The PEGI labels are on front and back of the games with different ages: 3, 7, 12, 16 and 18. they are there to show what the games content is to protect younger audience/buyers. The age rating does go off the difficulty level or skills required to play a game.

FILM DISTRIBUTORS ASSOCIATION

The film distributors are a trade body for theatrical film distributors in the UK - the companies that release films for UK cinema audiences it was established in London in 1915, FDA communicates and works with many individuals, companies and organisations. FDA’s Council, or board comprising a senior representative of each member company, normally meets six times a year and considers only matters of generic interest to film distributors.

VIDEO STANDARDS COUNCIL (VSC)

It is a standards body for the video and video games industries and has a Code of Practice designed to ensure that both industries show a duty of care in their dealings with customers and the public generally. It provides its retailer members with a staff training course dealing with age restricted videos, DVDs and video games. It acts as an administrator of the PEGI system of age rating for video games. PEGI is used in over 30 countries. It is the UK regulator responsible for the age rating of video games supplied in the UK

OFFICE FOR COMMUNICATION (OFCOM)

They regulate the TV and radio sectors, fixed line telecoms, mobiles, postal services, plus the airwaves over which wireless devices operate. They make sure that people in the UK get the best from their communications services and are protected from scams and sharp practices. Ofcom operates under the Communications Act 2003. This detailed Act of Parliament spells out exactly what Ofcom should do. The Act says that Ofcom’s general duties should be to further the interests of citizens and of consumers.

TRADING STANDARDS CENTRAL

Trading standards professionals act on behalf of consumers and business. They advise on and enforce laws that govern the way we buy, sell, rent and hire goods and services. The laws they cover are consumer safety, counterfeit goods, product labelling, weights and measures, underage sales, animal welfare. Some of the jobs involve all features of the trading standards network, some specialise in one area, visiting local traders for routine checks or to investigate complaints, taking examples of gods for testing.

PRESS COMPLAINTSCOMMISSION (PCC)

The purpose of the PCC is to serve the public by holding editors to account. strive to protect the rights of individuals, while at the same time protective suitable freedom of expression for the press. proactively advertise the services and reach out to people who may be in need of their help. PCC applies the Editors' Code of Practice agreed by the newspaper and magazine industry

ADVERTISING STANDARDS AUTHORITY(ASA).

The Advertising Standards Authority is the UK’s independent controller of advertising across all media. They apply the Advertising Codes, which are written by the Committees of Advertising Practice. Our work includes acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements.

http://www.youtube.com/watch?v=o-nh_9alaco

This advert was banned over its use of a suicide bomber in an advertisement that was designed to show the polo as a ‘small but tough car’

Volkswagen Advertisement UK

This is a newspaper article from the guardian http://www.theguardian.com/media/2005/jan/31/newmedia.advertising it states that the advert was a fake and wasn’t connected to Volkswagen and they wont seek damage to the creators of the advert.

What was controversial about the products/incident?The fact that they used a suicide bomber which is not a joke or shouldn’t be used as a joke because its serious matter which is on going and people will take it offensive because It shouldn’t be seen on tv in the day it gives the company a bad image.

Who was involved in the controversies (media producer/organisation and regulatory body?The advert was made by London-based advertising creatives Lee Ford and Dan Brooks and Volkswagen itself where involved, Mr Ford and Mr Brooks have agreed to formally apologise for making the commercial, which they say was never meant to be seen by the public. They both had a spokesperson who said that they admitted that they made it but it wasn’t meant to be seen by anyone.

What the outcomes were?Volkswagen didn’t seek damage from the creators

http://www.pegi.info/en/index/id/33/

http://www.videostandards.org.uk/VSC/what.html

http://www.launchingfilms.com/about-us

http://www.ofcom.org.uk/

http://www.tradingstandards.gov.uk/

http://www.pcc.org.uk/

http://www.asa.org.uk/