Stage 1

ThePreliminar

yRound

Team Name:

Name of first member: Rashi SharmaCollege Name: Symbiosis Institute of Media and Communication, Pune

Name of second member: Parul BhatiaCollege Name: Symbiosis Institute of Media and Communication, Pune

Once Upon A Time ....

In a far far land of Hamlyn, lived a marketer who was happy to see his brands attracting consumers. His brands dominated print, television and radio across continents.

The consumers in his market were drawn to the flashy full page advertisements in newspapers, enjoyed the constant reminders on radio and were excited to see their favourite celebrity on television talk about a brand close to his heart.

As time passed, his brands began to feel tired of their constant presence in mediums like print, radio and television. They felt cluttered and couldn’t invoke consumer appreciation

as they did before.

They craved an audience that had now eluded them.

One day, a strange looking medium came to town. He called himself Digital a.k.a the

Pied Piper.

He asked the marketer, “What will you pay me if I get you your consumers back?”

The marketer offered him growing popularity over other mediums.

Next day, the Piped Piper started playing his pipe. His key notes sang of Facebook, Twitter, LinkedIn, Instagram, Tumblr, Pinterest and more.

Unaware of their own actions, the hypnotized consumers began to engage with the brands. Unaware of their own actions, the hypnotized consumers began to engage with the brands.

Digital denied and said, “Soon others will inquire about me and the bards will write a song. I want you to tell them who I really am. I am SOCIAL MEDIA.”

After all the consumers were introduced to the brand, Digital went back to the marketer to ask for his reward. The ecstatic marketer couldn’t hold back his joy and asked Digital to share his trick.

To wipe out the confusion on marketer’s face, Digital narrated a short story......

Who am I?

• I am Social• I am Interactive• I engage• I communicate• I start

conversations....!!

I am Unique because....

• Increase exposure• Increase traffic • Develop loyal fans • Generate leads • Improve search ranking• Grow business partnerships • Reduce marketing expenses• Improve sales • Provide marketplace insight

LOOK how

OREO covered every

channels

RED BULL knows

me well and see

what they did here !

STARBUCKS was happy to

see their target audience on my

channels

See what I have done so far...

And so ended the story. The marketer was happy when Digital promised to stay longer than he anticipated. Nothing could dampen the high spirits and so the

brands lived happily ever after !