OTHER TEASER TRAILER

CONVENTIONS.THE PURPOSE OF A TEASER TRAILER IS TO INFORM AN AUDIENCE OF AN

UPCOMING FILM WHICH IS GOING TO BE RELEASED IN THE NEAR FUTURE. NOT ONLY IS IT TO INFORM THE READER OF ITS NEAR RELEASE, BUT ALSO

ENTICE THE READER IN A WAY WHICH WILL MAKE THEM LOOK OUT FOR THE FILM AND PERSUADE THEM TO WATCH IT.

IDENTSAn ident is a moving or still image which is recognisable to a particular organisation. This is shown at the beginning of a teaser trailer for around 1-3 seconds in order that the viewer can associate the following film with any previous films the company has created.

This image is a screen shot of our ident which simply fades on and off and has its own non diegetic soundtrack. We wanted our ident to be very simplistic as when we did our research we felt the less complicated ident's were the more effective and rememberable.

Our ident does also share some brand identity with our film as it follows the colour scheme of blue and white which we have used frequently in all of our products and the non-diegetic soundtrack reflects the nature of our film.

Titles and Fonts

The font chosen for a film title usually depends on the genre of the film and will be associated in some way to the themes covered in the film. For example the picture below is the title used for a horror film. They have used

two colours, red and black, which are usually associated with danger and darkness; this therefore reflects the genre of the film.

Below is the title we created for our film. The alternating luminous colours reflect the 'party' theme which is constant throughout our trailer, and the alternating lower and upper case letters reflect the inability to text or write when you have consumed alcohol or other substances. We also decided to have our title 'shake' in our teaser trailer to imply disorientation when you are drunk. These features of our title clarify the themes shown in our film as well as a clear

genre.

Institutional Conventions.

A teaser trailer for a blockbuster film would include: • High quality clips due to professional cameramen and

technical equipment. • Companies that create blockbuster films such as '20th century

fox' would have the funding to enable them opportunities such as using music in a trailer which is copyrighted for example the soundtracks used in 'Fifty Shades of Grey'.

• The conventions of a teaser trailer will be clear due to professional editing such as, quick paced and enticing cuts, titles and credits used appropriately, colour schemes associated with the genre of the film etc.

• They would also have the funding to provide high quality mise en scene in order that the film looks realistic and modern day.

• You could also expect to see famous actors and actresses names in the titles.

Although you may see some of these features in a more independent film, it is

still unlikely that they will have the funding for the professional equipment and other appliances available. However this does

not mean they aren't always just as successful...

British Independent.

For my British Independent film I looked at Shaun of the Dead which was one of the British Independent film award winners of 2004. British Independent films are created on a lower budget in comparison to a blockbuster movie.

Although some British Independent films such as 'Shaun of the Dead' can be as successful as a blockbuster film the quality of the film will not be as good. For example they would be working with more 'every day' mise en scene, in

Shaun of the Dead for example it's based around average people in a village. Their teaser trailers will be less technical, not including more advanced things such as high quality picture or they may not have the funding to use copyrighted

music.

I have copied the link below to the teaser trailer for 'Shaun of the Dead': https://www.youtube.com/watch?v=ei3WhZH_Puc

The setting is usually consistent throughout

the film, cities or neighborhoods, homes or towns. Most often

teen drama's are set in 'every day' locations in

order that the characters have a

more realistic interaction with the

viewer. There is normally no

extravagant setting nor props which makes

teen drama's exciting as they are more

relatable to the target audience.

To follow these conventions we included only one location which was a house, this was

consistent throughout. This showed that our characters

were average teenagers, and every day people just

like the target audience for our film.

The typical characters in a teen drama are of a similar age to it's target audience

and are middle class, every day, working citizens in order that they have a

closer character connection with the

audience. Normally several different personalities are involved to create conflict through relationships or

groups of characters with their own developments and intersects with the

other characters.We followed these conventions by using a main character which is in the same age bracket

range as our target audience. Our character is presented as an every day citizen with no specialty about her for example being famous or rich. We also showed relationships between

the characters through the use of the 'getting ready' scene at the beginning which allowed the audience to explore the two girls friendship and the implied sexual scenes between the main character and the male character. Other characters are involved in the trailer and have

their own individual personalities and roles.

Effey from skins Our main character (Ellis)Characters from the Teen

Drama - Wildchild

The typical themes and story lines covered in most teen drama's are

those involved in sex, drugs, alcohol, partying. More sinister teen

drama's involve gangs and rivalry. There is normally always some sort of conflict through relationships as

well weather it be a sexual relationship or not.

In our teaser trailer and other products we

conveyed the typical themes which would

usually be covered in a teen drama through our

use of props, music, exploration of character

relationships and information through

context such as writing.

The teen drama's created today focus on the reality

and brutality of young teenage life today in more deprived or middle class areas.. Therefore props

that make a constant appearance in these types of films are objects such as

weapons, illegal drugs, alcohol. Settings such as

house parties, cars, street settings etc. are also used

to reflect this.

We have used typical props such as alcohol bottles,

heels and implied use of illegal drugs to focus on the

reality and brutality of young teenage life and we have also implied a 'house party' scene to reflect the

same thing.

The camera work in a Teen Drama is usually quite

simplistic as they focus on real life events and

situations and therefore for it to be believable are unable to do anything

abstract, unless this is its purpose. Lighting is also simplistic for the same

reason, using settings like houses and streets and

editing is usually straightforward to have the

same effect. Sound is usually diegetic, however

non-diegetic sound effects may be used.

For our teaser trailer we haven't used any abstract lighting, camerawork or editing in order that our storyline remains as if it is 'real life' or 'based on a true story'. Not using any of this also makes it look more professional and believable

for the audience. We have used a non-diegetic soundtrack only to reflect the themes covered in our film and because we chose to have no dialogue. We have

also used some 'crowd' sound loops to add to the ambiance.

Mood Board for a Teen Drama Film.