Stay-fitKayleigh,Kimberley,James,Adam

Who, sports men/women

What, To help with their training

When ,they need a help training

Where, anywhere

Why, because not everyone knows what to do in certain situations

how,by giving them tips to do in any sports dilemma

People who don’t know how to warm up or stretch risk getting a injury Many pull muscles and don’t know how to stretch them consequently making it worse

Problem

How can we help many sportsmen/women not get injury's?

Problem Question

People who have problems running without getting injured currently try to use there own knowledge in pulled muscles, but this does not work because it may not be the right stretch, and consequently making it worseOur key insight is that people need to help them overcome their problem.

People who own fitness equipment, sometimes do not know how to use it so our app tells you how to.Our key insight is that people know what food and drink are the most healthy.

Key insight statements

My team,Technonerds, is developing an app to help sportsmen/woman get fit .To solve the problem we are providing an fitness facts and more. This app can help other people as well in many ways such as giving diet tips, showing you a GPS route to your nearest sports centre no matter where you are etc.

Mini elevator speech

Usain BoltThe fast professional athleteAbout Usain

Trains about 6 hours a day Lives in brazil with his brother Sometimes goes off his diet Regularly pulls a muscle Owns an iPhone “I want to be able to have a training session where I don’t pull a muscle and where I know I have stuck to my diet”Key goals: To be able to stick to dietTo not pull a muscle during trainig

User Profile

There are many other apps like this, but ours is one of a kind.

Competitors or other solutions

As a user I would like to know I am getting advice I can rely on and that I know I can trust in any sports situation.

User stories

Balsamic

Our main target user are athletes who need to know what to eat and drink also personal trainers who need different techniques.Others who benefit are people on dietsOur business modelMy teams app stay fit will operate a business model in which some users pay. My team have identified that some users are willing to pay towards the app, because you unlock a new section and you get a free sample of a protein shake drink or a protein slice. Also you have a tracker and some facts on how to build a muscle, what to eat and drink, children's activity's, videos and calenders.

Business model

AudiencePersonal trainers

People who go to the gymAthletes

Through whatVideo on YouTube

PostersSong

Gorilla marketingTweet/ Facebook

Persuasive eventHigh street

Short speech News paper

ResultLaunch it

Get lots of people to use it Tell people spread it viral

Marketing strategy