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ecoScan is an Initiative, which helps us consumers give a face to the concept of sustainability.In the growing jungle of labels and brands many of us have lost the perspective - and especially - the trust in the market. Thus, it is now time to depart on new paths.
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生态 小范围社区化的可持续发展
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Sustainable community?food?live?
work?
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a healthy lifestyle+
“knowledge is power”
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China poison ...
• Melamine in Milk 三聚氰胺
• Soy-sauce made out of hairs
• Toxic rice
• Sudan Red G
• ...
• GM food
• Massive use of pesticides
• Just google ‘China poison...’ and you can see for yourself
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organic product
$$$$$$$
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truth about labels
2011 - 9337 organic product certified, 2M hectare of organic farms
50% 50%
Real Fake
Misc ...
迷
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stop, think, what can we do?
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What it isWhere it comes from
How it’s grewWho grew itWhy the cost
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Back to Community
农好农夫市集
Feb - Mar : @ the market
Apr - June : help out at the market and hosted the forum
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farm day
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Volunteers
Orientation !(indoor training)�
Knowledge Training!(fieldtrip)�
On-duty Training�
visit
oroit.cn/events
for more detail
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Beyond barcodeallows people to reach the story behind sustainable
product
available on App Store and Google play store
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who to buy fromconsumption index between 1 to 10
the number indicates farmer’s level of sustainability
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AugustChinese Version
10 producers/suppliers
20+ domestic and international products
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pursue of a sustainable community
• Bring consumer & farmers together at events like Nonghao forum
• Invite volunteers to visit the farm, help out the farmers and bring back their stories
• Host their stories online to help spread the good stories
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eventually
• Cost effectiveness can be achieved by technology.
• Direct communication between suppliers and consumers to achieve market transparency
• Link resources to achieve economic of scale
• Community support agriculture
Technology with humanity
http://ecoscan.mobihttp://oroit.cnFan Zhang: [email protected]
Presentation for Green Drinks Shanghai12th July 2012
www.greendrinkschina.org
