Presentation delivered by Clayton Wehner to the Australian Booksellers Association Conference in Melbourne, July 2011. Contains ten simple steps for booksellers to get involved in social media.
- 1.Ten Ways for Booksellers to Leverage Social Media Clayton Wehner - Blue Train Enterprises M: 0438 925 613 E:[email_address] This presentation will be available at:http://www.bluetrainenterprises.com.au/aba
2. A short video to start
3. What is Social Media?
- Social mediais media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques
- Blogs, micro-blogging, social networking, video/file sharing, wikis, social bookmarking, community sites and more
- Today I am going to talk aboutten ways that you can usesocial media in yourbookselling business
4. 1. Dip your toe in & join the party
- Join the online book community learn, discuss and share info with like-minded people
- Get a Facebook account and become a fan of book industry pages
- Get a Twitter account and follow book industry people
- Get a LinkedIn account and connect with your business associates, suppliers, clients etc
- Get a feed reader (Google Reader) and subscribe to industry blogs and RSS feeds
5. 6. 7. 8.
- Theres a conversation going on online.
9. 2. Fix your website!
- Website is thecornerstone of yoursocial media strategy
- Social media willbring visitors back toyour website
10. 3. Get bloggin
- Anybody can be a content publisher not just the media companies
- Establish yourself as an authority; build credibility
- Write interesting, provocative posts to engage with readers
- Write short articles; write regularly maybe twice a week
- Start athttp://www.wordpress.comfor free
- Transition to a domain hosted blog later ie.http://www.yourdomain.com/blog
11. 12. 4. Facebook it up for your biz
- Over 750 million active users!
- Has overtaken Google in US as most viewed website
- Facebook Pages are for businesses (not standard profiles or Groups)
- Set it up in seconds atwww.facebook.com/pages
13. 14. 15. Extending your Facebook presence
- Claim your vanity URL atwww.facebook.com/usernameonce you have 25 fans
- Add custom tabs with your own content
- Use apps to extend the functionality of the page try North Social for sweepstakes, fan offer apps
- Display a splash page for non-fans that asks them to become fans
16. 17. 5. Start Tweet, Tweet, Tweetin
- Micro-blogging; 140 character limit basically SMS on the web (but best done via a mobile device)
- You follow people, they follow you; your tweets are seen by your followers, you see the tweets of people you follow
- Many people write off Twitter:who would be interested in this seemingly banal, nebulous information?
18. 19. 20. What are those weird characters, man?
- Hash tag # - designates a topic (eg. #abaconf11)
- @ symbol designates a Twitter user (eg. @boomerangbooks
- Allows Twitter users to search for tags and to isolate tweets that contain that tag
21. 22. 6. Automate & centralise posting
- Posts on a blog, Twitter, Facebook, Linkedin etc can be ported between one another using a variety of tools, removing the requirement to post manually on multiple sites.
- Twitterfeed ( www.twitterfeed.com ) sends blog posts to Facebook and Twitter
- Desktop tools (and mobile phone apps) like Tweetdeck and Seesmic can be used as a central hub for posting to multiple social networks at once
23. 24. 25. 7. Integrate & enable sharing
- To grow your social media community, make it easy to connect/follow by integrating social media elements into your pages and enabling sharing options
- Social bookmarking buttons
- To implement, its normally just a small piece of code that is added to your page HTML ask your geek!
26. 27. 8. Publish book event video online
- Video is the biggest growth area on the web as bandwidth and online storage increases
- Over 24 hours of video every minute is uploaded to YouTube
- YouTube is now the worlds second largest search engine
- Video can be done cheaply with a handheld camcorder
- Copy the file to your computer and then upload to YouTube within minutes
- Embed the video in your website or blog using the special code
28. 29. 9. Start an internal wiki to store stuff
- A website created by a group of people who have the ability to contribute and modify content
- Often used to create collaborative and community sites best known site is Wikipedia
- Great for internal collaboration think intranets, knowledge management, document sharing
30. 31. 10. Manage your rep & pry on competitors
- Social media means that everybodys talkin and they might be talkin about you
- Who has Googled themselves?
- People are commenting about your organisation on the web!
- Where appropriate, you should respond;sometimes best to ignore
- Use Google Alerts www.google.com/alerts
- Use Twitter Search -http://search.twitter.com/
32. Thats it