Ten ways for booksellers to leverage social media

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Presentation delivered by Clayton Wehner to the Australian Booksellers Association Conference in Melbourne, July 2011. Contains ten simple steps for booksellers to get involved in social media.

Text of Ten ways for booksellers to leverage social media

  • 1.Ten Ways for Booksellers to Leverage Social Media Clayton Wehner - Blue Train Enterprises M: 0438 925 613 E:[email_address] This presentation will be available at:http://www.bluetrainenterprises.com.au/aba

2. A short video to start

  • http://www.youtube.com/watch?v=x0EnhXn5boM&feature=player_embedded

3. What is Social Media?

  • Social mediais media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques
  • Blogs, micro-blogging, social networking, video/file sharing, wikis, social bookmarking, community sites and more
  • Today I am going to talk aboutten ways that you can usesocial media in yourbookselling business

4. 1. Dip your toe in & join the party

  • Join the online book community learn, discuss and share info with like-minded people
  • Get a Facebook account and become a fan of book industry pages
  • Get a Twitter account and follow book industry people
  • Get a LinkedIn account and connect with your business associates, suppliers, clients etc
  • Get a feed reader (Google Reader) and subscribe to industry blogs and RSS feeds

5. 6. 7. 8.

  • Theres a conversation going on online.
  • What are you missing?
  • Do you have a voice?

9. 2. Fix your website!

  • Website is thecornerstone of yoursocial media strategy
  • Social media willbring visitors back toyour website

10. 3. Get bloggin

  • Anybody can be a content publisher not just the media companies
  • Establish yourself as an authority; build credibility
  • Write interesting, provocative posts to engage with readers
  • Write short articles; write regularly maybe twice a week
  • Start athttp://www.wordpress.comfor free
  • Transition to a domain hosted blog later ie.http://www.yourdomain.com/blog

11. 12. 4. Facebook it up for your biz

  • Over 750 million active users!
  • Has overtaken Google in US as most viewed website
  • Facebook Pages are for businesses (not standard profiles or Groups)
  • Set it up in seconds atwww.facebook.com/pages

13. 14. 15. Extending your Facebook presence

  • Claim your vanity URL atwww.facebook.com/usernameonce you have 25 fans
  • Add custom tabs with your own content
  • Use apps to extend the functionality of the page try North Social for sweepstakes, fan offer apps
  • Display a splash page for non-fans that asks them to become fans

16. 17. 5. Start Tweet, Tweet, Tweetin

  • Micro-blogging; 140 character limit basically SMS on the web (but best done via a mobile device)
  • You follow people, they follow you; your tweets are seen by your followers, you see the tweets of people you follow
  • Many people write off Twitter:who would be interested in this seemingly banal, nebulous information?

18. 19. 20. What are those weird characters, man?

  • Hash tag # - designates a topic (eg. #abaconf11)
  • @ symbol designates a Twitter user (eg. @boomerangbooks
  • Allows Twitter users to search for tags and to isolate tweets that contain that tag

21. 22. 6. Automate & centralise posting

  • Posts on a blog, Twitter, Facebook, Linkedin etc can be ported between one another using a variety of tools, removing the requirement to post manually on multiple sites.
  • Twitterfeed ( www.twitterfeed.com ) sends blog posts to Facebook and Twitter
  • Desktop tools (and mobile phone apps) like Tweetdeck and Seesmic can be used as a central hub for posting to multiple social networks at once

23. 24. 25. 7. Integrate & enable sharing

  • To grow your social media community, make it easy to connect/follow by integrating social media elements into your pages and enabling sharing options
    • Social bookmarking buttons
    • FB Like buttons
    • Google+1 buttons
    • FB Boxes
    • Twitter widgets
  • To implement, its normally just a small piece of code that is added to your page HTML ask your geek!

26. 27. 8. Publish book event video online

  • Video is the biggest growth area on the web as bandwidth and online storage increases
  • Over 24 hours of video every minute is uploaded to YouTube
  • YouTube is now the worlds second largest search engine
  • Video can be done cheaply with a handheld camcorder
  • Copy the file to your computer and then upload to YouTube within minutes
  • Embed the video in your website or blog using the special code

28. 29. 9. Start an internal wiki to store stuff

  • Hawaiian term for quick
  • A website created by a group of people who have the ability to contribute and modify content
  • Often used to create collaborative and community sites best known site is Wikipedia
  • Great for internal collaboration think intranets, knowledge management, document sharing

30. 31. 10. Manage your rep & pry on competitors

  • Social media means that everybodys talkin and they might be talkin about you
  • Who has Googled themselves?
  • People are commenting about your organisation on the web!
  • Where appropriate, you should respond;sometimes best to ignore
  • Use Google Alerts www.google.com/alerts
  • Use Twitter Search -http://search.twitter.com/

32. Thats it

  • Questions?