Kuliah 3 Teknik PresentasiOleh Coky Fauzi Alfi

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The Design Process:Conceptual and Production

SolutionProcessProblem

Basic Concept

The Design Process

• The “thinking” part of design content

Conceptual

• The physical creation of the visual form

Production

Conceptual & Production Process

Research & Define

the Problem

Preliminary Solutions, Organized

List of Options, and Thumbnail Sketches

Roughs—Refined

Preliminary Visual Design Solutions and Alternatives

Composites or Comps

The Final Design or

Finish (The Production

Process)

RESEARCH AND DEFINE THE PROBLEM1

• Product Research• Market Research• User Research• Design Research

Group

• Identifying a Design Problem

• Writing a Design Brief

Research Define the Problem

Product Research

Market Research

• Tracking perceptions and attitudes related to the company, its products and services.

• Brand perceptions and customer satisfaction.

• Competitor analysis.

User Research

• How users are accessing current products and services

• Areas for improvements or innovation• Opportunities for new products and

services that will address a user need.

Design Research Groups

Design Research Groups have main purpose to generate new

ideas

• The Design Innovation Team at Yahoo! in San Francisco.

• Xerox’s Design Research Group based in the US.

• The Research & Development group at Virgin Atlantic Airways.

Identifying a Design Problem

• The brief and problem is mainly text (writing).

• The problem is a paragraph or more in length. It describes what the problem is.

• The first sentence should state the problem, adding more detail with the following sentences.

The Design Brief

• Always start the design brief with “I am going to design and make .....”.

• Do not be too specific.• Do not be specific about materials.• Mention points – safety, general size, what it will do (it’s functions),

general properties of the materials needed, who it is for (eg children), basic cost of manufacture or a lower and upper cost limits, circuit requirements and other points

PRELIMINARY SOLUTIONS, ORGANIZED LIST OF OPTIONS, AND THUMBNAIL SKETCHES

2

• Creating an infinite number of solutions• Writing the number of solutions down in

lists to examine and compare• Think about the specific reasons why one

design choice may be better than another

• Making a visual representation by creating small, quick sketches called thumbnails

ROUGHS—REFINED PRELIMINARY VISUAL DESIGN SOLUTIONS AND ALTERNATIVES

3

• Roughs are preliminary options of a design that communicate in more detail than thumbnails.

• Roughs are placed side by side so they can be compared, contrasted, and analyzed so that decisions concerning specific design options can be made.

COMPOSITES OR COMPS4

• Comps are the final preliminary step before the finished design is created.

• The comp should be as similar to the final solution as time and resources permit.

• The main purpose of a comp is for presentation and discussion of last-minute changes before expensive and time-consuming production begins.

THE FINAL DESIGN OR FINISH(THE PRODUCTION PROCESS)5

The final or finish is the result, which is the last step in the conceptual process.

Mass production processes will use the finish as a guide to compare the actual product with the finished design.

The steps in the conceptual process may seem time consuming, but they are very necessary to ensure that the design problem is thoroughly understood and researched beforehand, and the best solution is selected.

In most cases, these steps will save time by avoiding misunderstandings, mistakes, and changes to finished designs.

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