The Exchange Magazine, Clemson University

EXTHECHANGECLEMSON UNIVERSITY THE MAGAZINE OF THE COLLEGE OF BUSINESS & BEHAVIORAL SCIENCE

CLEMSON TIGERS TAKE ON NEW YORK

LEADERSHIPPROFILES

CBBS NEWS AND EVENTS

KIM TOOGOODMIKE COGGESHALLMALLORY JONES

WWW.CLEMSON.EDU/CBBS | WINTER/SPRING 2014

FABULOUS LOCATION

ONE

DARING TO ASKWatch out. Dr. Aleda Roth, Burlington Industries

Professor of Supply Chain Management, is on a

crusade. Call her a maverick, and she will laughingly

agree that is true. She is, after all, challenging

the ever-growing business trend to outsource the

manufacture of food products to other countries

where oversight is lax (if it even exists). “Look

closely at the ingredients in the foods you buy in the

supermarket. It can be scary. We are being misled

about safety,” she claims. “For businesses to be

successful in the long run they must improve — not

undermine — quality of life in society.” One of two

books she is currently writing is titled Saving Baby

Dylan. Inspired by the birth of her grandson, it

explains why cheaper is not better — HEAD ON.

clemson.edu/headon

DETERMINED TO

CHANGE ATTITUDES

A PENNY SAVED CAN RESULT IN THE LOSS OF SOMETHING OF FAR GREATER VALUE – QUALITY.

IS OUTSOURCING MANUFACTURING REALLY A FINANCIAL ADVANTAGE WHEN IT PUTS CONSUMERS AT RISK?

CONTENTSFEATURES12 ONE FABULOUS LOCATION

Clemson MBA relocates to the ONE Building in downtown Greenville

24 CLEMSON TIGERS TAKE ON NEW YORKClemson marketing students travel to New York for an unforgettable experience

DEPARTMENTS03 DEAN’S LETTER

Expanding opportunities – building education for the future

04 CBBS NEWSWhat’s happening with the faculty, staff, students and friends of the college

LEADERSHIP PROFILES:10 KIM TOOGOOD

Alum tells of Clemson’s profound infl uence

12 MIKE COGGESHALLAnthropology professor shares his experience and passion for teaching

14 MALLORY JONESMBAe student launches a career in formalwear

26 TIGER TIES Photos from CBBS events

THE

THE MAGAZINE OF THE COLLEGE OF BUSINESS & BEHAVIORAL SCIENCE AT CLEMSON UNIVERSITY

WINTER/SPRING 2014 | WWW.CLEMSON.EDU/CBBS

P.12ONE GREENVILLE

Winter/Spring 2014 The Exchange 1

ABOVE & BEYOND

Full-Time ∙ Part-Time ∙ Traditional MBA ∙ MBA in Entrepreneurship & Innovation

clemson.edu/mba ∙ 864-656-8173

At Clemson MBA, experiences and opportunities abound. Network with

entrepreneurs, business leaders, professionals and fellow students at

events designed to take your degree above and beyond classroom

knowledge. With all of Clemson’s MBA courses located at our beautiful

downtown Greenville campus, you can take classes full-time, attend

classes in the evening or even explore turning your entrepreneurial

spirit into reality in our new part-time MBA in Entrepreneurship and

Innovation program. Whatever MBA is right for you, there’s one place

to earn an MBA your way. Clemson.

Welcome to the sixth issue of the College of Business and Behavioral Science maga-zine, The EXCHANGE. Our college is committed to the development of exceptional talent through programs that are globally competitive, entrepreneurially-focused and

service-minded. We have a renewed vision to be recog-nized as a leading academic institution for developing and integrating business principles and the science of human interaction.

This commitment is realized in the college’s recent move to the ONE Building in Greenville. The new location in the heart of downtown will provide the needed space for our highly successful MBA program, which includes full-time, part-time and entrepreneurial cohort options. The ONE location also includes graduate programs in marketing, management, accounting and real estate development. This central operation will allow the college to have a greater presence in the thriving downtown business community and play a large role in the eco-nomic development of the state. Our college’s expansion in the Greenville business community is a dream many of us have shared, and I am humbled to be part of its realization.

I am also very proud of the success of the faculty and students within our college. June Pilcher, Alumni Distinguished Professor of Psychology, has made local and national headlines with her FitDesk research that could lead to a reexamination of the way students study. Varun Grover, William S. Lee Distinguished Professor of Information Systems in the Department of Management, was recently awarded the prestigious 2013 Distinguished Alumni Award from The Indian Institute of Technology.

Our students have also been very busy. During this school year they have partnered with the Athletic Department to fi lm promotional videos, assisted with the cleanup of the Botanical Gar-dens, raised money for active troops overseas and hosted an elementary school student outreach for children in need. These are just a few examples of the engaging student activities that are going on within our college.

Thank you for your support of our college and for all you do for Clemson.

Go Tigers!

Charles Watt

DEAN’S LETTER

VOLUME 4, ISSUE 1WINTER/SPRING 2014

EDITORDustin Wilson

CREATIVE DIRECTORJoshua Thomas

PRODUCTIONDigital Magazine Group

CONTRIBUTING GRAPHIC DESIGNERS

Albert Banguilan Jr.

Amy Burka

Peter Loomis

CONTRIBUTING PHOTOGRAPHERSAshley Jones

Josh Kelly

Craig Mahaffey

Patrick Wright

CONTRIBUTING WRITERSDarlene Fuhst

Katie Steed

Editorial inquiries and photo

submissions

[email protected]

The Exchange is published by the

College of Business and Behavioral

Science at Clemson University,

170 Sirrine Hall, Clemson, S.C.

29634. Copyright Clemson

University. All rights reserved. No

material in this publication may

be reproduced without written

permission from the editor.

THE

THE MAGAZINE OF THE COLLEGE OF BUSINESS & BEHAVIORAL SCIENCE AT CLEMSON UNIVERSITY

EXPANDING OPPORTUNITIESBUILDING EDUCATION FOR THE FUTURE


2014 WINTER/SPRING

WORKSTATIONS THAT ENCOURAGE STUDENTS TO PEDAL WHILE THEY’RE STUDYING

Active workstations in Clemson Univer-sity’s Cooper Library and Academic Suc-

cess Center are encouraging students and employees to get moving while studying or doing research. Researcher June Pilcher, Alumni Distinguished Professor of Psychology, is partnering with the library and the Academic Success Center

on the project, which may lead to a change in how college campuses set up study areas for students. She and her Creative Inquiry students are setting up the workstations designed by FitDesk while gathering data for further research. “Psychology-based research is increasingly clear. Humans learn best when they are mov-ing; specifi cally, we learn best

when moving and shortly after moving,” Pilcher said. FitDesks are currently setup in Cooper

Library, room 108, and in the Academic Success Center. All are ready for use.

Anew study abroad program is taking students to London: “Graphic Design

for Packaging in a Global Marketplace.” This study abroad program offers students the experience and exposure to the cultural difference with

products and packaging design on an international scale. Since London is one of the most culturally diverse cities in the world, the opportunity to expe-rience the products, practices and packaging in London is on a scale found in few other places. It is the ideal environ-

ment to study similar products with a common language yet vastly different packaging needs. Students study the evo-lution and history of packaging design, learn industry terminol-ogy and examine contemporary designs both from the U.S. and U.K. prospective. The program includes visits to local packag-ing fi rms, a visit to the Museum of Brands, Packaging and Advertising, as well as cultural tour of London.

Clemson University and the University of Belgrade have expanded the Serbian study abroad partnership to include a semester-long program. This academic cooperative is the fi rst of its kind in Serbia and has long-term value for U.S. relations with Serbia. “Through the diligence of professors Vladimir Matic and Dragan Simic, we have begun this important semester-long program of study for Clemson undergraduate students here at the University of Belgrade,” said Jeffrey Peake, chairman of Clemson’s political science department. “This program will be a signifi cant educational experience that will directly benefi t students at both universities and will foster stronger relations between our two countries.” The study-abroad program at the University of Belgrade is an opportunity for Clemson students to study international politics at a leading European university.

CLEMSON PARTNERS WITH UNIVERSITY OF BELGRADE FOR SEMESTER-LONG PROGRAM

GRAPHIC COMMUNICATIONS STUDENTS STUDY IN LONDON

4 The Exchange Winter/Spring 2014

CBBSNEWS

Clemson Univer-sity now offers an anthropol-ogy degree! The

new major will be offered as a Bachelor of Science or a Bachelor of Arts through the sociology and anthropology department in the College of Business and Behavioral Sci-ence. “President Barker has noted that Clemson students tend to live behind a ‘palmet-to curtain,’ rarely venturing beyond the social and cultural boundaries of their home state,” said Mike Coggeshall, professor of anthropology. “The anthropology major of-

fers Clemson students a chance to escape that narrow focus and to embrace the global community across time and space.” With an increas-

ingly international workforce, culture and marketplace, the skillset and knowledge base that an anthropology degree offers is in high demand. “Anthropologists are needed in both corporations and non-profi ts and are increasingly employed by technological, medical and governmental

organizations,” Coggeshall said. “This need for analysts and researchers who have strong critical-thinking skills partnered with an anthro-pological perspective will be increasingly important in our global economy.”

You can read more about an-thropology on pages 12 and 13.

CLEMSON OFFERS NEW ANTHROPOLOGY MAJOR

COLLEGE OF BUSINESS AND BEHAVIOR SCIENCE BY THE NUMBERS

UNDERGRADUATE

CREDIT HOURS*

117,813 500

285

44

10

99

4GRADUATE

CREDIT HOURS*

12,824

UNDERGRADUATE

STUDENTS

GRADUATE

STUDENTS

4,336 630

MENTORS/PROTÉGÉES

IN TIGER TIES PROGRAM

FACULTY MEMBERS

STAFF MEMBERS

DEPARTMENTS

MASTERS

PROGRAMS

CENTERS & INSTITUTES

PHD PROGRAMS*Numbers refl ect AY 12-13


CLEMSON TAKES ON UPSTATE SHIELD

Last semester, twenty-fi ve criminal justice students participated in the annual training of

Upstate Shield, a collaborative team composed of nearly two

dozen local, county and federal law enforcement agencies. Par-ticipating students served the group by acting as role players in scenarios requiring Special Weapons and Tactical Units

(SWAT teams). Roles played ranged from witness to victim to perpetrator. Under the guidance and supervision of senior law enforcement offi cers, students were provided a generalized background of their character and the hostage situation. How-ever, the responses and actions of the SWAT teams were entirely

unscripted and each scenario unfolded organically according to conclusions drawn from the responding team. Students par-ticipated in hostage situations on CAT buses, daycares and prisons. Our students were commended for their participation, and it is anticipated that Clemson will participate again next year.

Clemson University’s Air Force ROTC cadets achieved a 100% selec-

tion rate and their fi rst choice of Air Force offi cer rated specialty code

this spring. The 15 cadets competed for pilot or other rated positions

against 145 detachments across the U.S. This is the third year in a row

for the Air Force ROTC program at Clemson to achieve this high success

rate. The following cadets received the specialty code of pilot: Rebecca

Baird, Nathan Bruhn, Nicholas Carson, Spencer Dickinson, Benjamin

Harmon, Kevin Hart, Matthew Helvey, Michael Knowles, Nicholas Kuzjak,

Zachary Morrison, Alexander Snyder, Robert Stephens and Luke Watson.

Sophie Harper received the specialty code of Remotely Piloted Aircraft

and William Godby received the specialty code of Combat Systems Offi cer.

Congratulations to our Flyin’ Tiger Cadets!

Clemson University has been named to the 2014 Military Friendly Schools list, which honors the 20 percent of colleges, universities and trade schools in the country that are doing the most to embrace America’s military service members.

CLEMSON AIR FORCE ROTC CADETS ARE TOP OF THEIR CLASS

2014 WINTER/SPRING


CBBSNEWS

The South Carolina Botanical Garden saw record rainfall in

2013 that resulted in severe damage to large sections of the

garden. This past semester, the CBBS Office of Student Enrich-

ment joined with Duke Energy Employees to volunteer and clean

up the garden.

For more information on the South Carolina Botanical Garden, visit. www.clemson.edu/scbg

CBBS STUDENTS CLEAN UP BOTANICAL GARDENS

SIBLING BULLYING: WHAT’S THE BIG DEAL?

DR. VARUN GROVER RECOGNIZED BY THE INDIAN INSTITUTE OF TECHNOLOGY

Sibling bullying is a type of violence that is prevalent in the lives of most children, but little

is known about it, researchers say. Clemson University psychol-ogy professor Robin Kowalski said the phenomenon has been overlooked. Kowalski and co-au-thor Jessica Skinner explored the

extent to which sibling bullying is viewed to be normal and the perceived

differences between victims and perpetrators. They recently published their fi ndings in the Journal of Interpersonal Vio-lence. The purpose of the study was to profi le sibling bullying by examining prevalence rates, the extent to which siblings perceive sibling bullying to be normative and victim–perpetra-

tor differences in perceptions of sibling bullying. Seventy-fi ve percent of the participants in the study reported being bullied by a sibling and 85 percent reported bullying a sibling. “Normally in bullying research, percent-ages are signifi cantly lower for perpetration than victimization,” said Kowalski. “Notably, in this research on sibling bullying, per-centages were higher for those willing to admit to perpetrating sibling bullying, suggesting that it wasn’t all that big a deal.”

The Indian Institute of Technology, Delhi conferred their prestigious 2013

Distinguished Alumni Award to Varun Grover, William S. Lee Distinguished Professor of Information Systems in The Department of Management. This award was instituted in

1991 to recognize conspicuous achievements and outstanding contributions made by alumni in the fi elds of teaching and research, technology and busi-ness development, entrepre-neurship; and professional service and public policy. Dr. Grover received his Bachelor’s degree in Electrical Engineer-

ing in 1982 from the In-stitute. Prior recipients of this award include the founder of Sun-Micro-systems, CEO of McKinsey, President of Applied Materials and Dean of The Wharton School, among others.


This past holiday season the Thomas F. Chapman Leadership Scholars within the College of Business and Behavioral Science partnered with the Fellowship of Christian Athletes to host Christmas for Others for elementary students from the Anderson School Dis-trict. Christmas for Others is a large-scale community outreach event where student volunteers pair up with children in need.

Throughout this one-day event, the children and their Clemson buddies sang songs, played games, ate lunch and met Santa! Before the children left they opened a gift purchased from their wish list by the Christmas for Others volunteers.

CLEMSON STUDENTS HOST CHRISTMAS FOR OTHERS

STUDY REVIEWS CHILDHOOD OBESITY RESEARCH

STUDENTS COLLECT ITEMS TO DONATE TO TROOPS

Areview of child obesity studies found a lack of long-term and large-scale re-

search that examined the right factors to explain the surge in childhood obesity. Clemson University researcher Ellen Granberg, associate profes-sor of sociology, and Marge Condrasky, associate professor of food science and human

nutrition, partnered with other university researchers to examine the studies into child-hood obesity. “The results of our analysis suggest we may be funding the wrong types of child obesity studies,” Granberg said. “Among the thousands of pub-lished studies, only a very small number allow for an increased understanding of what is really causing the rise in childhood

obesity.” The re-view of 61 studies that met the study criteria found mixed impact from the ways that sedentary behav-ior, food choices, family factors, the physical activity environment or other measurable characteristics (biomarkers) in-fl uenced children in becoming over-weight or obese.

Each year, College of Business and Behav-ioral Science profes-sor Russell Purvis

gives his Project Management 411 students a large-scale assignment to design and oversee a service project. This year, several teams of students have taken the initiative to tie in their service project with those who serve our coun-

try. Working to incorporate Clemson’s Nov. 23 Military Appreciation football game against the Citadel Bulldogs, the class led a project to ben-efi t currently deployed and ac-tive troops stationed overseas. The project included donation events, held both on and off campus, to raise money, sup-plies and morale for those so far from home.

2014 WINTER/SPRING


CBBSCBBSNEWS

CLEMSON CHINA CENTER: SUMMER PROGRAM IN BEIJING

GRAPHIC COMMUNICATIONS PARTNER WITH THE ATHLETICS DEPT.

For the past three sum-mers, the Clemson University Center for China Studies sent

some of our best students to Tsinghua University in Beijing, China as interns working for its English Summer Camp. Our students have had the unique opportunity to engage with the brightest Chinese

students by sharing their knowledge of the English lan-guage and American culture. Tsinghua University has been ranked #1 out of all Chinese universities, and through this program our students have interacted with students from prestigious universities such as Oxford, Cambridge, Harvard and Stanford.

The program has been a tremendous success! The 2014 Tsinghua English Sum-mer Camp will be held from June 26th to July 18th, 2014, and promises an exhilarating cultural and learning experi-ence. Five of the best students will be selected for this exciting Internship Program in Beijing. For more informa-tion regarding the internship or the different programs at the Center for China Studies, please contact Dr. Xiaobo Hu at [email protected].

Graphic Commu-nications lecturer Erika Walker partnered with

the Athletic Department this past semester to give her stu-dents a top-notch academic ex-perience. Her GC3400 students

found themselves challenged with preparing and presenting videos for Clemson Athletics. The students produced 11 dif-ferent videos, and the videos are being shown on the LittleJohn scoreboard during this season’s basketball games.

Do you have what it

takes? Wayne Stewart, asso-

ciate professor of manage-

ment, recently sat down with

Fast Company regarding the

science of serial entrepre-

neurs. “We’ve seen some

evidence that one-third of

all ventures are initiated

by serial entrepreneurs,”

Stewart tells Fast Company,

“And that those ventures

have higher growth.” Check

out the full article on Fast

Company: www.fastcompany.

com/3019350

SERIAL ENTREPRENEURS


LEADERSHIP PROFILESLP KIM TOOGOODFrom Clemson to United Nations

MIKE COGGESHALLExamining the Human Experience

MALLORY JONESSporting Southern Fashion

For many of us the paths we take in life are a result of a single choice. In part, Kim Toogood’s, political science ’03, choice of at-tending Clemson drastically shaped her future, and the suggestion to take an elective paved the way to a world of opportunity. In her own words, Kim Toogood shares her journey in the following Q&A.

WHY DID YOU CHOOSE CLEMSON?As a high school junior, I narrowed down my schools to a

handful, and my father and I went on a tour of the top four schools. When we fi rst arrived on campus for our tour, we instantly knew that Clemson was the place I would spend the next four years! I liked the fact that the campus is large enough to have a level of anonymity but small enough to make it across campus in about fi fteen minutes. Most importantly, people at Clemson are genuinely happy. You can turn any day from good to great by just sitting on Bowman Field laughing with friends, or hanging out in the Loggia between classes, or rocking in a chair with your sorority sisters in front of the library.

TELL ME ABOUT YOUR EXPERIENCE AT CLEMSON?While at Clemson, I joined Central Spirit my freshman year

to get involved in supporting Clemson Football and joined the Student Ambassadors, which allowed me to promote the school the summer after my freshman year. I joined my service sorority, Gamma Sigma Sigma, the fall of my sophomore year. I realize that Greek life can really make or break someone’s academic career since it tends to be a full commitment of time and energy. For me, Gamma Sig was the best thing for my personal and professional life. I can honestly say that I have the clos-est relationships with my sorority sisters even ten years after graduating. I also joined Pi Sigma Alpha, the National Political Science Honor Society, and senior year, Gamma Beta Pi Society.

I also became a member of Mortarboard National College Senior Honor Society and Blue Key International Honor Fraternity. All of these opportunities were such an honor, but like my sorority, Blue Key was an amazing experience for me. It symbolizes being a strong all-around individual, and I was so proud to wear my hard-earned blue key around my neck as I walked across the stage in May 2003.

HOW DID CLEMSON HELP SHAPE YOUR CAREER PATH?

I took a course called Model United Nations as an elective my freshman year at the recommendation of the former political science department head, Dr. Martin Slann. I had barely any knowledge of the United Nations, but almost immediately, I began to love the course. I really liked the challenge of taking on the identity of a diplomatic representative from another

FROM CLEMSON TO UNITED NATIONSAlum Kim Toogood tells of Clemson’s profound infl uence

KIM TOOGOOD (LEFT)


country, forming positions on various global development issues, and debating them in front of my peers. The course provided me three great opportunities: fi rst, I learned how to be disciplined in my research and construct sound arguments; second, I was able to travel all over the United States; and third, the most important, I learned that most global development issues are also the root of global confl ict. As most political science majors, I was on a path to be a lawyer, but as a result of my discovered love of global development issues, I decided to pursue a graduate degree and follow my new-found passion. After graduation, I moved to London to enter into a Masters of Arts in International Confl ict Analysis at the Department of War Studies at Kings College London. After completing the program, I moved back to North-ern Virginia and began working as an analyst for the Department of Defense. I was also able to indirectly use both of my degrees while working for the DOD, and I had the opportunity to travel to the Middle East. The DOD even paid for my enrollment in a PhD program at the School of Confl ict Analysis and Resolution at George Mason University, and I became a full-time student and full-time employee. After defending my doctoral proposal in 2008, I received a Kathryn Davis Fellowship to study Russian at Middlebury College in Middlebury, Vermont, and I was fortu-nate to receive a David L. Boren Fellowship to the Republic of Tajikistan to study Tajiki and work on my PhD fi eld research. While in Tajikistan, I volunteered as a consultant for a local NGO, and through working with them, I was able to travel all over the country to implement various development projects. In June 2010, violence broke out in the neighboring country of Kyr-gyzstan, and I received a post with United Nations Development Programme (UNDP) to work as a Confl ict Specialist. I stayed in Kyrgyzstan working for not only UNDP, but also the State De-partment and USAID, and International Alert, a peace-building NGO based in London. All of those experiences have led to my current position as a peace-building expert with United Nations High Commissioner for Refugees.

DESCRIBE YOUR EXPERIENCES WORKING FOR THE UNITED NATIONS DEVELOPMENT PROGRAMME.

The mandate of UNDP was a perfect fi t for me, as the pro-grammes that are running in Kyrgyzstan are very compatible with my expertise. I was working with the Peace and Development Programme, and was working directly on confl ict prevention and sustainable peace building. Over time, I realized that I had conducted so many confl ict assessments and analyses at the community and local government level that I had become a sub-ject matter expert. This is why the transition from UNDP to the State Department, back to the United Nations has been quite easy. All of the posts that I have had, regardless of the organiza-tion, have required a subject matter expert on Central Asia and peace-building, and I have both qualifi cations after spending so many years in my academic pursuits as well as in the region. The hardest part of moving to the region was the language. Local dialects and local slang as well as very technical words related to

confl ict and peace-building can be very hard to grasp. I remem-ber being in a meeting when I fi rst moved to Kyrgyzstan and only grasping every tenth word in the meeting. I left and remembered asking my co-worker if they would practice Russian with me. They quickly corrected me and said that I didn’t misunderstand something, but the meeting was done half in Kyrgyz and half in Russian. The mix of languages is a product of the Central Asian region’s inclusion in the Soviet Union for decades as well as their post-independence transition to national languages.

WHAT WOULD YOU TELL STUDENTS WHO ARE IN-TERESTED IN A SIMILAR CAREER PATH?

Be courageous and try something that takes you out of your comfort zone—even if for a short while. Try to refl ect on the pros and cons of living abroad. It can be very challenging at times if you pick a country that is developing so be sure that you can handle tough conditions. If you are not sure, just take a chance and you may be surprised by how much you can tolerate and handle. Be thoughtful about where you want to go after your time abroad. If you want to go back to the United States after a few weeks or months or years, try to keep one foot in professional networks in the United States. That will make your reintegration a bit easier. Most importantly, take advantage of every opportuni-ty that is put in front of you. Even if you don’t love it, you never know who you will meet or who is watching and can recommend you and launch the next phase of your career.

BE COURAGEOUS AND TRY SOMETHING THAT TAKES YOU OUT OF

YOUR COMFORT ZONE—EVEN IF FOR A SHORT WHILE.


LP

Mike Coggeshall’s interest in culture is evi-dent by the collection of artifacts displayed throughout his offi ce. From the collection of Czech Republic beer coasters to stuffed animal chimpanzees and apes, his passion for stories and the people who tell them began with a pursuit of better understand-ing humanity.

“I remember debating in college on whether humans were in-nately good or evil and if the role of government was to liberate or restrain,” recalls Coggeshall. “But none of this matters if we don’t understand what it means to be human.”

Anthropology is the study of origins, social customs, societies and the development of humanity. This discipline often asks ques-tions like, “How do groups of people see the world differently?”

“Since college, the different ways people see the world have always been of interest to me,” remembers Coggeshall. “I think the single driving question that led me to anthropology is ‘What does it mean to be human?’”

Coggeshall became focused on the “how” and “why” people see things differently, which resulted in his interest in cultural anthropology. These are the types of questions Coggeshall has explored in over two decades of teaching at Clemson.

Coggeshall’s thirst for answers has led him to study the culture of German-Americans in the Ozarks and to write a book on Southern culture in Upstate South Carolina, entitled “Carolina Piedmont Country.” He has also done research for the Depart-ment of National Resources regarding the Liberia community in the former Jocassee Valley.

“Many people were displaced by the fl ooding of Jocassee Val-ley, and my work examined the cultural interpretation of land from those who lived in this mountainous area,” said Coggeshall. “I looked at how and why land is important to these people and what it means to be forced to give up their land.”

A few years ago Coggeshall was driving around the former Jo-cassee Valley area as part of his project on mountain cultures and happened upon Soapstone Church in Liberia. After befriending Mable Owens Clarke, who is the last living descendant of the original Soapstone families, Coggeshall worked with Clark to document the history of the Soapstone Church family.

EXAMINING THE HUMAN EXPERIENCEAnthropology Professor Mike Coggeshall

THE 2013/2014 ANTHROPOLOGY CLUB: DANIELLE ANDERSON (PRESIDENT), ELLISON TAYLOR (VICE PRESIDENT), KRISTIN BUHROW (SECRETARY), ALYSSA JONES (TREASURER)


Coggeshall partnered with fellow Clemson anthropology profes-sors, Melissa Vogel and Katherine Weisensee, to survey and map the slave cemetery at Soapstone Church in northern Pick-ens County, which was in disrepair after decades of neglect. Members of the student Clemson Anthro-pology Club joined the Clemson faculty to rake, measure, identify and map grave stones near the fi rst black church and the fi rst black school in Upstate South Carolina.

The Liberia cultural project at the Soapstone Church still holds great promise. Coggeshall is currently working with other Clemson faculty on developing a Creative Inquiry course that would focus on creat-ing a documentary fi lm on the historic Liberian church.

“The Soapstone Church documentary fi lm project is an exciting opportunity for students to gain experience making a documentary and wrestling with the cultural challenges with re-gards to fi lmmaking,” says Coggeshall. “For example, who speaks for the people you are documenting? Is it a narrative voice or is it the people themselves that get to share their own culture?”

While continuing a long-term goal of getting the Soapstone site registered as a historic landmark, Coggeshall has also been working on a new book that examines folk life in the South and how traditional folklore and traditional regional identity infl u-ence the way that regional groups defi ne themselves.

During Coggeshall’s 26 years at Clemson, the anthropology department has grown from one professor to six professors, and

starting in the fall of 2013, the department began offering a major in anthropology.

“The major was a dream of mine when I fi rst got here, a long-term goal,” recalls Coggeshall. “As I worked to increase anthro-pology’s profi le on campus, I continually kept this idea in the back of my mind believing that whatever I was doing would lead to this ultimate goal.”

Awarded the Thomas Green Clemson Award in 2002 for his dedicated service and contribution to the academic life at Clem-son, Coggeshall would tell you that his greatest accomplishment was the opportunity to work with so many students over the years.

“It has been very gratifying over the years to see many great students come through Clemson. I always wanted every student to have an eye-opening experience,” says Coggeshall. “If you go into the fi eld of anthropology or whatever you do with the rest of your life, you don’t see the world the same way after having an anthropology class.”

The anthropology major is both exciting and practical with career

options that range from forensic anthropologist to urban planner, from

product developer to consumer affairs investigator, from museum cura-

tor to park ranger. The degree will prepare students for a professional

career related to various people-oriented positions in the public and

private sector. In addition, the degree provides excellent preparation

for graduate training in anthropology, law, health care and business.

Our faculty members are trained in the four subfi elds of anthropology:

cultural, physical, archaeology and linguistics. With an anthropology de-

gree, students will position themselves to educate and enlighten future

business and policy leaders on cross-cultural and global diversity issues

in sustainability, health sciences, business and technology.

For more information, visit: www.clemson.edu/majors/anthropology

CLEMSON UNIVERSITY OFFERS A NEW ANTHROPOLOGY DEGREE


Starting your own business requires a unique skillset of managing risks, fresh ideas and tena-cious follow-through. Often the most successful entrepreneurs contribute a unique passion for their product that manifests into innovations and profi table ventures. The Clemson MBA in Entrepreneurship & Innovation (MBAe) was designed to provide the knowledge to be suc-

cessful in a highly creative incubation setting with support from experienced faculty and successful entrepreneurs. A current stu-dent of program, Mallory Jones is currently pursuing her passion to run her own handcrafted custom clothing line. In her own words, Jones shares with us her business of custom attire and her journey in fi nding the right look.

WHAT BROUGHT YOU TO THE CLEMSON MBA PROGRAM?When I was at Wofford my advisor, who is a Clemson Alumni, for-warded me information regarding the new Clemson MBA in Entre-preneurship & Innovation. Soon after, I attended several information sessions and tried to shake as many hands as I could so they would have no doubt who I was upon reviewing my application.

TELL ME ABOUT YOUR EXPERIENCE WITHIN THE MBAE PROGRAM?Each day brings about new opportunities and encourages a fresh perspective. Since beginning the program, I’ve had the opportunity to pitch to CEOs of national organizations, attended local Angel Funding meetings, and developed relationships with countless alums. My whole entrepreneurial experience has been very ener-gizing. I feel more confi dent than ever to launch into the world of business. Our fi rst course was called “Leadership and Innovation” taught by Gail DePriest. We read mountains of inspiring articles, studied our strengths and those of others and were encouraged to take notes using only our most favorite colors. Having grown up cheering on three brothers, a former Wofford fi tness instructor and the president of my sorority, a whole class structured around how to help others achieve their best potential was truly amazing.

TELL ME ABOUT YOUR CAREER AND WHAT INSPIRED YOU TO DO WHAT YOU DO? HOW DID YOU GET HERE FROM THERE?I grew up in Southern Georgia in a fourth generation family business. You would think being surrounded by entrepreneurs my whole life would be extremely intimidating, but I found it so inspiring. My business plans started with a hunt for a satisfactory futon cover, and I was quite unimpressed by the selection at the time so I pulled out my sewing machine and whipped one up. The word got out and I started to receive many orders for a simi-lar cover. Soon after, I convinced my parents to allow me to set up shop in our home to fi ll the orders. After our fi rst review of meager profi t margins, I received my fi rst lesson in entrepreneur-ship when I realized I was being paid $0.30 per hour. It became very clear that I needed to seek out new product lines.

WHAT STARTED YOUR INTEREST IN CREATING GENTLEMEN’S FORMAL ATTIRE?Although I adored creating beautiful pieces for the home, $0.30 per hour just was not going to do. So I looked to my three big-gest fans for guidance. Whether for church, a date or a dance, my brothers were always wearing ties. It’s part of the culture in Southern Georgia. The inspiration for launching into the market of gentlemen’s formal attire came from a vintage textile pattern. The scenes on the fabric were the perfect representation what I believed was the southern sporting lifestyle. It seemed most appropriate to transform them into means of representation of a culture, an understanding through formal attire. Besides, a bow tie and cummerbund can be quite expressive!

I remember being invited to Old South by my fi ancé. The Old South is a Kappa Alpha’s spring formal where girls wear antebel-lum dresses and guys wear Canadian tuxedos, which entails a tux-edo shirt, coat, tie and cummerbund, but with stylish blue jeans. On a quick break from school I headed home for some inspiration under the pines, coincidentally the last weekend of quail season. With one of my Dad’s old formal sets in one hand, scissors in the other and my youngest brother, Marshall, on standby for draping I got to work. The real party started when I discovered a pair of vintage draperies, which included wood ducks, quails, pointers,

SPORTING SOUTHERN FASHION MBA student Mallory Jones’s world

of handcrafted custom clothing

LP


retrievers, pheasants, and a beautiful variety of local brush. The composition was the most perfect representation of the sporting gentleman. The formal set I created was a hit at Old South. So much so I quickly exhausted my limited supply of fabric and spent the next three years exploring other options.

During our fi rst month of MBA classes I began to understand my second lesson in entrepreneurship, you can’t sell something you don’t have, and I had no fabric to make my products. Although I will continue to keep a modest, yet exquisite stash of vintage fabrics, I am currently working on designing a custom line. I am collaborating with a friend who is an architect, a tal-ented artist, and of course, a sportsman. The inspiration for each composition is drawn from vintage wildlife prints, dusty textiles, and our own adventures in the woods.

WHAT VALUES DO YOU HOLD MOST AND HOW DO THESE VALUES INFORM YOUR DAY-TO-DAY LIVING?My personal values are rooted in my family of faith. We could write a book with the sayings that have been passed through four generations. One of my favorites is “system is comfort.” I think it’s my favorite because organization is such a struggle and it takes so much effort to keep all of my ducks in a row. Refl ect-ing on the energy and dedication it requires to keep a system is so rewarding. Transparency is a value I’ve grown to embrace over the past several months in our program. Whether sitting with classmates or sitting with the CEO of a national company, being able to say “I don’t know the answer to that question, but I would love to follow up with you after I’ve done more research.” Transparency builds trust and trust is everything.

ARE THERE ANY PERSONAL DISCOVERIES SINCE STARTING THE MBAE PROGRAM?I have realized how a business accountability board is so very crucial. I don’t know where I would be without my benevolent board of advisors! I so depend on their constant encouragement,

enthusiastic idea generation, and practicality. Being a dreamer, it’s important to have people to bring you back to reality every once in a while.

WHAT DO YOU SEE IN YOUR FUTURE?I’m still working through my next chapter. I know I will always feel called to pursue my business, Fly Formal, but I would love the opportunity to grow with and learn from another organiza-tion. Regardless, I am now a member of the Clemson family, and I would love to be able to mirror the support and resources that I’ve been given with the MBA program.

For more information on Mallory Jones’s formalwear, visit www.fl yformal.com

EACH DAY BRINGS ABOUT NEW OPPORTUNITIES

AND ENCOURAGES A FRESH PERSPECTIVE.

The Clemson MBA in Entrepreneurship & Innovation (MBAe) is

designed to help you bring your business ideas to fruition, whether by

starting your own venture, within your current company, or addressing

societal needs via the not-for-profi t sector. Classes are taught by a

combination of Clemson professors, successful entrepreneurs and

business leaders who illustrate real-life examples of how to take

innovative ideas to market. Students learn the same business funda-

mentals as traditional MBA students, and are given the tools to apply

these lessons to their innovative passions. Our community of mentors

who have experienced the joys and challenges of business leadership

fi rst-hand and who want to help students seize opportunities and

avoid common pitfalls. Every student has access to this mentor net-

work which will provide advice and guidance throughout the program.

For more information, visit: www.clemson.edu/mba

THE CLEMSON MBA IN ENTREPRENEURSHIP & INNOVATION


O N E

F A B U L O U S L O C A T I O N

77,000 SQUARE FEET OF STATE-OF-THE-ART CLASSROOM, MEETING, AND OFFICE SPACE IN THE HEART OF DOWN-TOWN GREENVILLE.


2010, Clemson University’s graduate business programs relocated to downtown Greenville near Falls Park on the Reedy River, a strategic move designed to uphold Clemson’s land-grant mission and bring high-quality educational opportunities to the heart of Greenville’s thriving business community. This created a link between Clemson and the surrounding community that has allowed the business programs to thrive and supplied area companies with a pool of well-educated graduates ready to take business to the next level.

Thanks to a gift of office, classroom and storefront space valued at more than $9 million from the partners of Greenville ONE: Hughes Development Corporation and GAB Properties LLC, in January 2014 all of Clemson’s graduate business pro-grams relocated to Greenville ONE at the corner of Main and Washington.

The largest tenant continues to be Clemson’s MBA program with nearly 400 students. The new space is also home to the master’s degree programs in Account-ing, Marketing, Management and Real Estate Development. In addition, Clemson’s Center for Corporate Learning, the Arthur M. Spiro Institute for Entrepreneurial Leadership, and the Greenville branch of Clemson’s Small Business Development Center are relocated in the new space.

INO N E


ONE is truly a nexus between the busi-ness community and Clemson University in a high-profile, prestigious location. Greenville was recently named one of the ten fastest-growing cities by Money Maga-zine and is home to more than 250 inter-national firms including BMW, Michelin, GlaxoSmithKline and Kyocera. Greenville boasts the highest international invest-ment per capita in the nation, according to Nancy Whitworth, Greenville’s director of Economic Development.

Clemson occupies floors 5-8 in the North Tower of ONE, a space that includes eight classrooms boasting cutting-edge technology, a 200-seat flat-floor audito-rium, flexible meeting spaces for execu-tive and continuing education, incubator space for Clemson entrepreneurs, a 5th floor roof terrace overlooking Main Street and the “B” Hive (business hive) – a first for Greenville – an oval, flexible classroom/lab space designed to facilitate interactive group learning that was first developed at Harvard Business School.

For more information regarding Clem-son’s graduate business programs, please visit: clemson.edu/cbbs/greenville

T O U R

77,000

455

SQUARE FEET OF SPACE OVER 4 FLOORS

10CLASSROOMS

17CONFERENCE AND HUDDLE

ROOMS

44STAFF AND FACULTY OFFICES

FULL- AND PART-TIME STUDENTS, INCLUDING MBA, MARKETING, MANAGEMENT, ACCOUNTING, AND REAL ESTATE DEVELOPMENT

CLEMSON AT GREENVILLE ONE BY THE NUMBERS

O N E


1,032

100,000

135

7

5

AUDITORIUM, CLASSROOM, & OFFICE CHAIRS

LINEAR FEET (18.93 MILES!)DATA AND A/V CABLING

INTERIOR DOORS

INCUBATOR SPACES FOR ENTREPRENEURS

JAPANESE MAPLE TREES

ON THE ROOF TERRACE, REPRESENTING CLEMSON’S FIVE COLLEGES

T O U R

INNOVATIVE SPIRIT AWARDS

Clemson University’s Spiro Insti-tute for Entrepreneurial Leadership presented alumni Joe Erwin and Greg Smith In novative Spirit Awards at its recent gala on January 30. The Thursday night gala was the inaugural event in what will become an annual celebration honoring two alumni every year who exemplify the spirit of creativity and innovation in their chosen fi elds and demonstrate ongoing dedication to the advance-ment of Clemson University. The recipients were selected from a pool of nominees by an independent panel of judges. The event served as the grand opening of Clemson’s Greenville ONE facility and featured a keynote address by President James P. Clements. While congratulating the honorees, Clements spoke of the importance of innovation in helping Clemson reach its goals of becoming a top-20 university and challenged everyone in the audience to keep moving Clemson forward.

THE CLEMSON EXPERIENCE

Later this year, Clemson University will open a brand center on Main Street that will give the University a high visibility space to interact with Greenville alumni, resi-dents and visitors. The new space will tell the Clemson story through engaging the public inside and outside of the space.

TOUR GREENVILLE ONE

We invite you to take a virtual tour of the gorgeous spaces at ONE, via this article, and be sure to visit www.clemson.edu/mba or the Clemson University main cal-endar to stay abreast of our many public events taking place in the new facility. For information about renting meeting or event space in ONE please contact Jeremy Monday: [email protected]

O N E T O U R


Full-Time ∙ Part-Time ∙ Traditional MBA ∙ MBA in Entrepreneurship & Innovation

And introducing the Part-Time MBA in Entrepreneurship & Innovation.

clemson.edu/mba ∙ 864-656-8173

Are you a creative, energetic leader who would like to spark new ideas in

the workplace or launch your own business? The part-time Clemson MBA in

Entrepreneurship & Innovation is designed to help you develop and implement

your ideas. We offer a flexible combination of online coursework and two

weekends per semester on campus. Part-time MBAe students can take advantage

of the same mentorship, networking and competition opportunities as full-time

students, allowing them to gain real-world experience and establish valuable

connections with individuals who can help them succeed. Whatever MBA is right

for you, there’s one place to earn an MBA your way. Clemson.

INNOVATIVEAS YOU ARE

A DEGREE AS

NEW YORK

TIGERSCLEMSON

TAKE ON

BY: KATIE STEED, MARKETING ‘14

FOR SOME IT WAS A REALITY CHECK. FOR OTHERS, IT WAS A CONFIRMATION ON PURSUING THE CAREER PATH THEY HAD BEEN DREAMING ABOUT. THE EARLY FLIGHT OUT OF CHARLOTTE LEFT MANY STUDENTS FEELING ANXIOUS, NERVOUS AND EXCITED ABOUT WHAT OPPORTUNITIES THE NEXT WEEK WOULD BRING THEM.

t’s not every day that you get to meet with top executives of some of the world’s leading companies, so this was a huge opportunity for students to get their foot in the door. After researching advertisement fi rms, pub-lishing companies, media corporations and entertainment groups, as well as practicing professional etiquette and drafting winning resumes, the Clemson marketing students were ready to take on New York City.

Upon landing in New York, several taxicabs were ready to transport the Tigers to their hotel that was located in the middle of Times Square. The bright lights, the chaos of the

city, it was every marketer’s dream. The new fl uorescent landscape of bright advertisements and iconic branding would gain so much more meaning through the coming week. The students would have the chance to go behind-the-scenes with executives from some of the world’s top companies. This was an unparalleled experience that would provide a glimpse of what it takes to succeed.

Since the group consisted of students from all over the nation, many had never been to New York City before. The clutter of advertise-ments in the Big Apple made the group reexamine what they knew about marketing and branding.

I


The students were amazed by the overabundance of flash-ing screens, eye-catching billboards and promotional overload. Before all of the company meetings and presentations, the students committed the first day to exploring the city. The students visited museums, strolled through Central Park, went shopping on Sixth Street, indulged in New York cuisine ranging from “street meat” to culture-fused pasta in Little Italy, took countless photos, and much more. Many students even saw a movie being shot in the streets of the city!

After a full day of seeing the sights, the class’ schedule stepped into full swing with meetings, appointments and tours. The students met with fourteen prestigious companies across multiple in-dustries including BBDO, JetBlue, Sports Illustrated, Feld Entertainment, Ogilvy, and American Express. The future marketing professionals were exposed to the best of the best in advertising, promotional strategies, social media, design, branding, music and other facets of marketing. No matter what career

each student wanted to land after graduation, there was certainly a takeaway from each

presentation. Broadening horizons across the marketing field forced

students to realistically think about their futures and how to make

a name for themselves as they begin to apply for jobs. The experience provided opportunities to connect concepts from the class-room to various business practices used around the world.

The students were not only shown plans for campaigns, current projects, innovations in-the-works and a glimpse of daily life within each

company, but were en-couraged to ask questions

and network with employ-ees. As one of the students

mentioned, “along with learning about various industries, market-

ing strategies and communication methods, I learned the most about how

to build relationships in such a competi-tive and thriving industry.” Companies also

shared how they are adapting to a rapidly changing marketing environment by means of digital media and other creative approaches.

Presentations from each company highlighted unique marketing tactics and even some future product development plans. JetBlue, for instance, is a customer-service oriented company that utilizes Twitter to connect with customers around the world to enhance the overall airline experience. JetBlue has set a high standard for taking care of its customers, not only on an airplane, but also through every single touch-point with the company. Clemson students were exposed to the inner-workings of an advanced social media marketing team that many other compa-nies are trying to imitate and learned what it took to make the organization so successful.

Another company that demonstrated how to utilize the world’s rapidly changing media outlets is Sports Illustrated. Dick Raskopf, the publisher of Sports Illustrated’s Golf Group magazine, and other employees explained how to place advertisements not only in the print version of magazines, but also

“THIS TRIP WILL BE

ONE OF YOUR BEST CHANCES

IN COLLEGE TO NETWORK, LEARN

AND TRAVEL — AND NOT ONLY

DISCOVER MARKETING ON THE ULTIMATE

STAGE, BUT TO DISCOVER MORE ABOUT

YOURSELF AS WELL.”

JAMES GAUBERTSENIOR MARKETING LECTURER


in the online, tablet, and mobile versions of their products. The students learned that placing adver-tisements is not merely just creating something that looks nice. Good advertisement is a mesh of design and strategy where placement and content must meet requirements and goals set by the client, and the ad should also fit other ads within a particular issue or marketing campaign.

A reception took place in the middle of the week where students met and networked with Clemson Alumni and special marketing guests from the New York area. Many of the alumni hold impressive and exciting jobs in New York and are great resources for current students. The alumni were excited to meet the current marketing students, offered advice and contact information, and enjoyed bringing the Clemson family together in the midst of their big city life. It was also refreshing for students to see

friendly Tiger faces in a big city that many found intimidating. The concrete jungle always had some-thing exciting for students to see and do. Through learning about other students’ past experiences, fu-ture goals and career ambitions, life long friendships and connections were made throughout the trip that many claimed to be unforgettable and thrilling.

After returning from the 8th Annual Gateways to World Markets class in New York City, Schuyler Easterling, a rising junior stated, “Taking this class was one of the best experiences I’ve ever had, hands down. To have the opportunity to travel to New York, experience marketing on a truly global scale, and network with the possibility of securing an internship or job is an unparalleled experience at Clemson. The lessons I learned in New York and the friendships and connections made will last a lifetime.”


TIGER TIES

CBBS held its annual Homecoming Reception outside of Littlejohn Coliseum near the Avenue of Champions with over 250 friends, family and alumni in attendance. This year’s tailgate was

held two and a half hours prior to the Wake Forest game.

Proud graduates and their families joined CBBS administration, faculty and staff to celebrate graduation at receptions in May, August and December, respectively.

2013 HOMECOMING RECEPTION

CELEBRATING THE CLASS OF 2013


LIKE US ONFACEBOOK!

Stay up-to-date on www.facebook.com/ClemsonCBBS


TIGER TIES

CBBS hosts a reception each year in conjunction with Parent’s Week-end to honor and recognize our students and their families.

FALL FAMILY RECEPTION

New member were inducted into Beta Gamma Sigma International Honor

Society at the 36th annual BGS induction ceremony. To be eligible for member-ship, the student must be among the top 20 students of their junior class, top 20 students of their senior class or top 20% of their graduate program. Members were elected to membership and publicly recognized during the ceremony.

BETA GAMMA SIGMA INDUCTS NEW MEMBERS


MBA IN ENTREPRENEURSHIP ORIENTATION

Clemson MBA welcomed the second MBAe class. The new MBA candidates learned about the program,

practiced their business pitches and toured sites in Greenville.


TIGER TIES

SCANSOURCE 2013 FACULTY RECEPTION

ScanSource, Inc., hosted a reception for CBBS faculty where ScanSource em-ployees mingled with our faculty. The event is part of the way ScanSource

shows our faculty members how much their efforts are noticed and appreciated.

CELEBRATING CLEMSON ENTREPRENEURS

Each year the Spiro Institute for Entrepreneurial Leadership honors two Clemson Alumni Entrepreneurs. In 2013, the

Spiro Institute honored Stan Clif-ford, President of DecoArt, and Tom Merritt, Co-Founder and Co-CEO of OOBE. The same evening, the Clemson Student Entrepreneur of the Year was announced, and the fi nal round of the SocialLaunchPad competition was held and the winners announced. The 2013 Clemson Student Entrepreneur of the Year is Thomas Gates, founder of Atmos Games. SocialLaunchPad had two win-ning teams: Woven Solutions, presented by Tyler Youngman, Danielle Martin, Matt Kofoed, and Adam Metzger; and Haiti Bricks, presented by Peter Butler.

KEEP US INFORMED!

SEND YOUR ALUMNI NEWS AND PHOTOS FROM LOCAL EVENTS TO

[email protected]


Clemson University Center for Corporate Learning

The Center for Corporate Learning develops, designs and executes continuing,

professional and executive education programs. Through partnerships with faculty,

community leaders, industry consultants and entrepreneurs, we offer custom and open

enrollment programs designed to improve our clients’ performance and competitiveness.

Lean Six Sigma Green & Black Belt

Project Management

New Manager Training

Mini MBA

Reliability Engineering Certificate

Leadership Summit

Custom Training

Leadership & Management

Manufacturing & Logistics

Information Technology

Engineering

Continuous Improvement

www.thinkclemson.com ∙ 864-656-2200 · [email protected]

WE WANT TO KEEP YOU INFORMED!Please update your contact information and email address by calling 1-800-313-6517.

170 Sirrine Hall

Clemson, SC 29634-1301

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PAID

CLEMSON, SC

PERMIT #10

For more information, visit www.clemson.edu/cbbs

Become a mentorHelp students get a head start on their career before graduating college.

Sponsor or host an eventBring CBBS deans, faculty and students to your town.

Hire CBBS studentsInternships are mutually benefi cial — you get great workers; they get great

work experience.

Share your experienceServe on an alumni panel and speak to a Business 101 class about your profession.

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Education

The Exchange Magazine, Clemson University