The Great India Place

About GIP, Noida

• Builder- Unitech Group.

• Designed by Callison Inc. the interior theme is "shoppertainment", which integrates shopping and entertainment in the same premises.

• Location- Sector 38A, right at the entrance of Noida.

• Area – 15 LAKHS sqft.

Floor Plan

USP of the Mall A huge space for target audience to relax

outside the mall make this mall unique from others.

Retail Atmospheric

Atmospherics is referred to as a store’s physical characteristics that are used to develop the retail unit image and draw customers. It describes the physical elements in a store’s design that appeals to consumers and encourages them to buy.

Key components of Retail Atmospherics

•External

•Store Layout

•Internal

•Visual Merchandising

External Atmospherics

• Entry

• Main Gate.

• Parking Lot

• Lighting

• Surroundings

• Location

• Catchment Area

Entry

Main Gate

Parking

• Parking is best done in the basement as it is connected by lift to all floors and has a step free route till the lifts

http://www.flickr.com/photos/7204097@N02/1348815451/

Lighting

Surroundings

Catchment Area

Internal Atmospherics

• Display

• Interior Lighting

• Aroma

• Signage

• Flooring

• Colors

• Music

Display

Interior Lightings

Signage

Flooring

CCoolloorrss

Music

StoreStore LayoutLayout

Visual Merchandising

It is defined as the presentation of products in order to sell them. The initial point of interaction with a potential customer in the window displays of the store front. It includes various aspects such as: store floor plan, store windows, signs, merchandize display, space design, fixtures and hardware, and the elements that come with it- which may be all too many to mention.

Big Cinema- 6 Screen Multiples

Escalators & Lifts

Food court• The food court is a bit stylish, although the chairs and tables

are all place close together and can get cramped. You have a central dome and a circular area around which the chairs are arranged, and on one side, you have the food court options, while on the other side, you have a vegetarian restaurant called 'Yatra'.The food court has a variety in terms of Indian (South and North Indian) along with Chinese, Mexican, sandwiches, pizza, burger and other such food. You get a variety of drinks over there (all non-alcoholic).And then there is the Yatra restaurant, where you have a vegetarian thaali. Here you actually get to sample 2 types of vegetarian cultures, and you can really enjoy the food. Quantity is unlimited, and it costs around Rs. 150 on weekdays and Rs. 170 on weekends, and is a good place to eat.

Food Court

Kid’s Zone

Safety

Activities inside the Mall

Amusement Park

Competitors

Thank You

Sumitted by: Archita Dey & Anil Kumar