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Introduction

The Project entitled “ANALYSIS OF

MARKETING AND PROMOTIONAL STRATEGIES OF MAGGI” deals with the

study of the Maggi Brand that was launched in India in the year 1983, by Nestle India

Limited, which became synonymous with

noodles.

Mainly, this project studies the Marketing

and Promotional strategies that are adopted by Nestle India Limited for Maggi over the

years.

And also to know about the market position

of Maggi as a Brand, how they survived in

the past, what all strategies they adopted to become a well known and well established

brand.


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Nestlé S.A. is among the largest

consumer packaged goods companies in the

world, founded and headquartered in Vevey,

Switzerland.

Nestlé originated in a 1905 merger of the

Anglo-Swiss Milk Company, which was

established in 1866 by brothers George

Page and Charles Page, and the Farine

Lactée Henri Nestlé Company, which was

founded in 1866 by Henri Nestlé, whose

name meant "Little Nest".

The company grew significantly during the

First World War and following the Second


World War, eventually expanding its

offerings beyond its early condensed milk

and infant formula products. Today, the

company operates in 86 countries around

the world and employs nearly 283,000

people.


HISTORY OF NESTLE

The company dates to 1867, when two

separate Swiss enterprises were founded

that would later form the core of Nestlé. In

the succeeding decades the two competing

enterprises aggressively expanded their

businesses throughout Europe and the

United States.

In August of 1867 Charles A. and George

Page, two American brothers from Lee

County, IL, established the Anglo-Swiss

Condensed Milk Company in Cham. Their

first British operation was opened at

Chippenham, Wiltshire in 1873.


In September 1867, in Vevey, Henri Nestlé

developed a milk-based baby food and soon

began marketing it. Henri Nestlé retired in

1875, but the company, under new

ownership, retained his name as Farine

Lactée Henri Nestlé.


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Marketing Strategies Of Nestle

Maggi

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The measurement of customer satisfaction