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Till Behnke
Betterplace.org
betterplacemobile
betterplacemobile
The potential of online-fundraising
Potential: Onliner and donors
(Online-)fundraising: what is important?
The features of online-fundraising
What offers betterplace.org?
Content
Potential: Onliner and donors
Germany is online
75,9 % of the German population is online.These are 53,4 million Internet users. Thus, the number of Internet users has nearly tripled in the last 12 years.(2000: 18,4 Mio.)
In Germany in 2012, about 42.3 million people bought or ordered goods or services for private use via Internet.
In March 2013, 25.1 million users are active on Facebook in Germany
-> strong growth rates in people over 50 years
Important fundraising-channels
during the next 3 years in Germany
12
Source: Online Fundraising study 2013, Altruja GmbH.
55%
49%
39%35%
23%
0%
10%
20%
30%
40%
50%
60%
Corperate donations Online-Fundraising FR-Events Foundations Paper-Mailings
(Online-)fundraising: What is important?
Communication = Networking
Donors Circle of loyality
15Donation = Working on relationsships
Create awareness: marketing
16-> Arouse interest
Relationship building
17
Keep relationships
18
19
Tell your Story
Tips for asking
Show how the donations will be used
Be precise: Just one call to action!
Be short: hardly anyone reads long letters or emails
Be transparent!
Simple way to donate!
thank rapidly and extensivly
thank personally, not a standard text
use thank you to expand your message(for volunteering, events, infos)
stay in touch and tell how donations were used (don‘t wait until next Christmas)
listen to feedback (praise, criticism, unsuscribing from newsletter etc.)
Say THANK YOU
Thank you! Reporting
The features of online-fundraising
Comparison Online/Offline
25
Measure Offline Online
Mailing
Face2Face
Newsletter
Event
Report
Pictures
Videos
1:1 contact
Quick response
Real time
26
Visualization & Storytelling
27
Donors = public fans
28
Distribution
29
Status Quo Potential
NGO-contacts 100 100
contacts 2nd degree 170
Average donation 37 65
Donation result 370 EUR 1755 EUR +474%Source: change.org
Distribution
30
Young people donate online
31
>>Menschen über 60 Jahre stehen für >50% des gesamten Spendenaufkommens, Menschen unter 40 Jahre stehen für >60% der betterplace-Community [1],[2]
•[1] Deutscher Spendenrat e.V., GfK Consumer Tracking, „Bilanz des Helfens 2008“•[2] Zä hlung aus betterplace.org-Community per September 2009, n=2128•[3] TNS Emnid Spendenmonitor 2008
31
Altersstruktur Spender
What offers betterplace.org?
For donors...
... A portal and a donation possibility
For NGOs...
... A tool
- to collect online-donations
- to report and reactivate donors
- for the engagement of donors
betterplace.org
Project descriptionProject
description
Responsible person / contact
person
Responsible person / contact
person
Voting via CommunityVoting via
Community
No big budgets, exactly broken
down
No big budgets, exactly broken
down
visitorsvisitorsFeedback via Blog
Feedback via Blog
quick overviewquick
overview
Create transparency
Create transparency…
Infos for tax statusInfos for tax status
Project / organisationProject /
organisation
SupportersSupporters
requirementsrequirements
Sucessful requirementsSucessful
requirements
QuestionsQuestions
Distribution options
Distribution options
Administration
100 %betterplace.org - free donations (credit card, Paypal, Payback points) – no extra costs for transfering-Donation receipts for donors- offers free integration tools for social meida and your website- provides expertise and seminars
Tools for external websites
Fundraisers
Volunteering and mobile
Best Practise
gut.org gemeinnützige Aktiengesellschaft
Schlesische Strasse 2610997 BerlinTel +49 30 76 76 44 88-44Fax +49 30 76 76 44 [email protected]
THANK YOU.
Till Behnke
