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A presentation for Sterling Hall faculty & staff on how Advancement Offices in Schools use Social Media.
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"To tweet or not to tweet" "To tweet or not to tweet"
Social Media and Social Media and AdvancementAdvancement
August 31, 2009August 31, 2009
The PreambleThe Preamble
I am not a techy,I am not a techy,
I am an interested party.I am an interested party.
It is about the journey.It is about the journey.
CAISAP National Conference CAISAP National Conference January 2009January 2009
Plenary on Social Media – a panel of Plenary on Social Media – a panel of techies, an audience of wide-eyed techies, an audience of wide-eyed fundraisers, a fantastic discussion fundraisers, a fantastic discussion that lasted 3 days…that lasted 3 days…
Many Schools’ Social Media presence Many Schools’ Social Media presence has evolved since then.has evolved since then.
Why use Social Media? Why use Social Media? We have a website.We have a website.
Two-way communication Two-way communication TransparencyTransparency Meet constituents on their turfMeet constituents on their turf Powerful testimonials Powerful testimonials SharingSharing
What is Social Media?What is Social Media?
How do Advancement Offices How do Advancement Offices Use Social Media?Use Social Media?
Alumni RelationsAlumni Relations Parent RelationsParent Relations Event PublicityEvent Publicity Admissions / MarketingAdmissions / Marketing Communications at large Communications at large
What are they up to at that What are they up to at that School?School?
Schools surveyed:Schools surveyed:Balmoral Hall (MB), Pickering College (ON), Greenwood (ON), Upper Balmoral Hall (MB), Pickering College (ON), Greenwood (ON), Upper Canada College (ON), The York School (ON), Trafalgar (QC), St Canada College (ON), The York School (ON), Trafalgar (QC), St John's (BC), St Michaels University School (BC), Albert College (ON)John's (BC), St Michaels University School (BC), Albert College (ON)
Social Media in Use Now
0%10%20%30%40%50%60%70%80%90%
100%
Facebook Portal /Ecommunity
LinkedIN You Tube
How do people know where to find How do people know where to find a School’s Social Media Goodies?a School’s Social Media Goodies?
Good Old Fashioned Web Good Old Fashioned Web SurfingSurfing
Search functions within Facebook, LinkedIN, Search functions within Facebook, LinkedIN, TwitterTwitter
Google or other web search engineGoogle or other web search engine ““Friends” or “Connections” or “Tweeps” who are Friends” or “Connections” or “Tweeps” who are
are linked to you and are linked to a School you are linked to you and are linked to a School you wish to know more aboutwish to know more about
Email signatures: Email signatures: Angie FosterAngie Foster Manager, Common Ties & Alumni ProgramsManager, Common Ties & Alumni Programs Upper Canada CollegeUpper Canada College (416) 488-1125, dial 1 and then ext. 3357(416) 488-1125, dial 1 and then ext. 3357 **OLD **OLD BOYS** BOYS** Follow UCC Community on Twitter Follow UCC Community on Twitter http://http://twitter.com/UCC_Communitytwitter.com/UCC_Community
Trafalgar School for Girls – Trafalgar School for Girls – Alumnae Group on FacebookAlumnae Group on Facebook
Facebook : From Groups to Fan Facebook : From Groups to Fan PagesPages
Networking for Alumni: Networking for Alumni: Groups on Linked INGroups on Linked IN
CIS on LinkedINCIS on LinkedIN
My connections on LinkedINMy connections on LinkedIN
I’m on TwitterI’m on Twitter
Albert College’s Twitter FeedAlbert College’s Twitter Feed
A leaderA leader
What cool things are Schools What cool things are Schools doing now or planning?doing now or planning?
It is early days in Canada:It is early days in Canada: Find lost AlumFind lost Alum Hiring an ECommunications SpecialistHiring an ECommunications Specialist Podcasting school eventsPodcasting school events New ECommunities New ECommunities Using Social Media to link to pictures Using Social Media to link to pictures
or stories on their School websiteor stories on their School website
What cool things are Schools What cool things are Schools doing now or planning?doing now or planning?
In the US, they are way ahead:In the US, they are way ahead: 252 fans in 5 days (parents, students 252 fans in 5 days (parents, students
and alumni)and alumni) An ad campaign using testimonials An ad campaign using testimonials
solicited via Facebook and Twittersolicited via Facebook and Twitter Admissions inquiries via Facebook Admissions inquiries via Facebook
Fan PagesFan Pages
It is all about sharingIt is all about sharing
Sharing …Sharing …
Finally some collective Finally some collective wisdomwisdom
Relinquish control.Relinquish control. Start somewhere.Start somewhere. Learn from the early adopters.Learn from the early adopters. It isn’t a passing fad… not yet It isn’t a passing fad… not yet
anyways. anyways. The medium may change but the The medium may change but the
desire to interact instead of read desire to interact instead of read online is here to stay.online is here to stay.
At SHS…At SHS…
New ECommunityNew ECommunity SI – You Tube video: SI – You Tube video: http://http://
www.youtube.com/watch?vwww.youtube.com/watch?v=U56xwRn78YA=U56xwRn78YA
Light browsing for other interested Light browsing for other interested partiesparties
““Brave New World of Digital Intimacy” New York Times Brave New World of Digital Intimacy” New York Times (Sep.5, 2006) - (Sep.5, 2006) - http://www.nytimes.com/2008/09/07/magazine/07awareness-http://www.nytimes.com/2008/09/07/magazine/07awareness-t.htmlt.html
Twitter in Plain English - Twitter in Plain English - http://www.youtube.com/watch?v=ddO9idmax0ohttp://www.youtube.com/watch?v=ddO9idmax0o
Social Networking in Plain English - Social Networking in Plain English - http://www.youtube.com/watch?v=6a_KF7TYKVchttp://www.youtube.com/watch?v=6a_KF7TYKVc
Key Facebook strategies for everyone - Key Facebook strategies for everyone - http://www.insidefacebook.com/2009/07/13/seo-facebook-pahttp://www.insidefacebook.com/2009/07/13/seo-facebook-pages-10-key-strategies/ges-10-key-strategies/
Justin Medved’s Blog (The York School) - Justin Medved’s Blog (The York School) - http://medagogy.edublogs.org/http://medagogy.edublogs.org/
Social media use for not for profits - Social media use for not for profits - http://http://beth.typepad.combeth.typepad.com// Education & Technology Blog by Educators - Education & Technology Blog by Educators -
http://www.edtechtalk.com/http://www.edtechtalk.com/ Social Media News and Tips – Social Media News and Tips – http://mashable.comhttp://mashable.com
