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• Become a thought leader – look to gain a competitive
advantage
• It’s fresh content!
• Attract prospects and engage users
• It’s a business tool!
Site-Seeker, Inc. 2011
Why blog?
5 Experts. 5 Keys.
Site-Seeker, Inc. 2011
• Content
• Consistency
• Form & Function
• Promotion
• Engagement
Content
Site-Seeker, Inc. 2011
How to find subjects?
• Google Alerts
• Google Reader
Get to the point!
Don’t target your industry.
Target your audience.
Consistency
Site-Seeker, Inc. 2011
• Post often – at least twice
weekly.
• Consider splitting long posts
into 2 shorter posts
Form & Function
Site-Seeker, Inc. 2011
Grammar, spelling . . .
PLEASE!
Don’t try to be funny
if you’re not funny . .
Link. And link again.
Engagement
Site-Seeker, Inc. 2011
Form relationships by adding
something to the discussion.
• Start WWIII?
• Link to other relevant blog posts.
Be Interactive!
Promotion
Site-Seeker, Inc. 2011
Distribute and repurpose blog
content.
Find a community, don’t try to build one.
• Socialize…
• Don’t be afraid to promote yourself!
Site-Seeker, Inc. 2011
Thank you for joining us!
Don’t forget to enter today’s BOLT BUZZ WORD
at joltandboltwebinar.com
You could win a $50 Amazon.com Gift Card!