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TRAVEL OREGON 101 & Partnering with your VCB
November 14, 2012Black Market Gourmet, Coos Bay
Who is Oregon’s tourism and hospitality industry?
• 92,400 Oregonians directly employed (2011)
• Restaurants, hotels, wineries, attractions, guiding & outfitter businesses, tour operators, visitor information centers, convention and visitor bureaus
• Indirectly: gas stations, charter boats, taxis, shopping centers, printers, art galleries and more…
Tourism Industry Employment 1991-2011
30
40
50
60
70
80
90
100
1991 1994 1997 2000 2003 2006 2009
Thousands
Why Tourism Matters To Oregon
2011•$8.8 billion in visitor expenditures annually
•$2.1 billion in payroll and earnings annually
•$320 million in state and local taxes annually
Tourism = One of Oregon’s top export-oriented industries
Why Tourism Matters
To Coos County
2011
•$220 million in visitor expenditures annually
•$3090 Jobs
•$6.5 million in state and local taxes annually
Investing in Oregon’s Tourism Industry
• Pre-2004, Oregon’s tourism budget was:– 46th out of the 50 states – Oregon was losing market share to
other states – Fact: Oregon needed an economic
stimulus• House Bill 2267 – Oregon Tourism
Investment Proposal
Statewide lodging tax
• 1% Statewide Lodging Tax implemented in 2004
• Lodging tax = transient occupancy tax/TOT, bed tax, room tax, etc.
• Local lodging taxes: – Existing local rates and allocations for tourism
were “grandfathered”– Increases in local tax rates with at least 70%
dedicated to tourism are allowed
Where does it go?
• Collected by the Oregon Dept of Revenue
• Deposited with Travel Oregon• Up to 15% is distributed back to
Oregon’s 7 regions for their Regional Cooperative Marketing Program (RCMP)
• Oregon’s tourism budget now ranks in the middle of the 50 states
Where does it go locally?
• 7% transient tax collected by lodging properties
• 5/7th to city/tribe general fund = $875,000• 2/7th to fund the VCB = $236,000
Seven Regions
Breakdown of dollars that each region received for their 2011 Regional Cooperating Marketing Programs:
- Greater Portland $429,911- Oregon Coast $290,351- Willamette Valley $149,596- Southern Oregon $126,774- Central Oregon $102,399- Eastern Oregon $53,529- Mt. Hood/Col. River Gorge $42,298
Up to 15% of the 1% collected goes to the regions.
The 7 OREGON REGIONS/RDMO’s
So what is Travel Oregon?
The Oregon Tourism Commission dba Travel Oregon is the official state agency charged with encouraging economic growth to enhance the quality of life in Oregon through a strengthened economic impact of tourism throughout the state.
What is the Coos Bay – North Bend VCB?
Organizational Structure
Governor
Oregon Tourism Commission9 appointed Commissioners
Travel Oregon Chief Executive Officer
Travel Oregon Staff5 departments
Departments
• Executive
• Operations & Strategic Development
• Global Marketing
• Global Sales
Strategic Plan
Key Objectives:
#1 Maximize the return on public and private investments in tourism.
#2 Drive year-round travel from visitors in our domestic target audience and lengthen their average stay by encouraging them to be destination-oriented in this state.
#3 Drive online marketing leisure visitors to Oregon from our primary international target markets: Germany, UK, Japan, Canada, and European and Asian feeder markets.
#4 Provide leadership and support through collaboration with local, regional, national, tribal and private-industry tourism entities.
Read it Yourself
Travel Oregon’s Strategic Plan
Located on our industry website: www.traveloregon.com/industry
Go to About OTC
Then go to Travel Oregon 2011-2013 Strategic Plan
DMO’s DMO = Destination Marketing Organization
– A Destination Marketing Organization is an organization whose primary function is to attract visitors to its locale for the purpose of enhancing the local economy through purchase of room nights, food and beverage, retail items, transportation, visitor services, etc.
– In Oregon, local DMO’s work with their Regional Destination Marketing Organization (RDMO) to cooperatively leverage budgets, advertising, services, and information for the benefit of all tourism entities in the region.
Examples: Coos Bay-North Bend Visitor & Convention Bureau, Travel Lane County, Travel Salem, Visit Corvallis, Travel Portland,
RDMO’s
RDMO = Regional Destination Marketing
Organization
Oregon is divided into seven tourism regions. Each region has identified one Destination Marketing
Organization (DMO) to act as its Regional Destination Marketing Organization (RDMO). The RDMO partners
with Travel Oregon for the purpose of attracting visitors to their specific region.
RDMO Examples:
Oregon Coast Visitors AssociationSouthern Oregon Visitors AssociationCentral Oregon Visitors Association
Tourism Industry Partnering
Local Tourism & Hospitality Industry (Business, Organization, Individual)
Example: The Mill Casino
Local Destination Marketing Organizations (DMO)
Example: Coos Bay-North Bend Visitor & Convention Bureau
Regional Destination Marketing Organizations (RDMO)
Example: Oregon Coast Visitors Association
Travel Oregon
How we Communicate with our Industry Partners
Travel Oregon
Regional Destination Marketing Organization (RDMO)
Example: Oregon Coast Visitors Association
Local Destination Marketing Organization (DMO)
Examples: Coos Bay – North Bend Visitor and Convention Bureau
Local Tourism & Hospitality Industry (Business, Organization, Individual)
Examples: Black Market Gourmet
Operations & Strategic Development Department
Industry & Visitor Services / Destination Development
TeamsExecutive Team•Scott West, Chief Strategy Officer
Industry & Visitor Services Team
•Carole Astley, Industry & Visitor Services Senior Manager•Sarah Tomlin, PDX Welcome Center Manager•Michelle Woodard, Communications Liaison•Patti Kileen, Industry & Visitor Services Coordinator
Destination Development Team
•Kristin Dahl, Destination Development Senior Manager•Harry Dalgaard III, Destination Development Specialist•Jamie Parra, Destination Development Coordinator•Linda Andrews, Destination Development Coordinator
Industry & Visitor Services Program
Governor’s Conference on Tourism
www.OregonTourismConference.com
April 14-16, 2013 ~ Salem
Tourism & Hospitality Industry Opportunities: oExhibitor & Sponsors – available November oAttendee Registration – opens mid-January
oEducation & Networking
Matching Grants Program
• Next application process will open in Spring 2013 • Also have a Rural Tourism Studio grant program
For: New tourism projects that contribute to the development andimprovement of local economies and communities throughout
the state by means of enhancement, expansion and promotion of
the visitor industry. Generation of overnight stay in your region by partnerships with other local tourism businesses is important.
– One grant application per year– Minimum ask is $1,000; Maximum ask to be determined in
2013– Competitive grant process
Scenic Byways
Coordinate with ODOT & Statewide Committee
Coordinate with Global Marketing Department:
•Participate in regional Scenic Byway efforts
•Promote through: traveloregon.com/trip-ideas/scenic-
byways/
•Scenic Byway Driving Guide (being re-printed soon!)
Pacific Coast Scenic Byway
Scenic Byways Online:traveloregon.com/trip-ideas/scenic-
byways/
Industry Policy & Research
Policy: Government affairs, legislative issues, agency & partner relations
Research: Development and marketing decisions are based on research
Primary research studies include: Local Transient Lodging Tax Survey
Oregon Overnight Travel StudyOregon Travel Impacts (1991-2009 economic impacts)
Fishing, Hunting, Wildlife Viewing & Shellfishing in OregonTourism & Hospitality Indicators Report
Regional ResearchTravel Oregon Reports
NEW! Oregon Cultural and Heritage Travelers Study – Available at Governor’s Conference
NEW! Receive monthly Oregon Travel Barometer report via Travel Oregon industry email!
• 47% Website visitors say they plan on visiting within next 30 days.
• 56% are returning visitors• 50% Travel in Pairs• 91% drive here• $206 per day• 45+• Spend at least 2 nights.• Most planned activities:
– Sightseeing– Beach activities– Hiking/backpacking
Research: Our Local Visitors
Tourism and Hospitality Consortium
• Goal: Promote the tourism & hospitality industry as a
primary socio-economic driver in Oregon
• Key Message: “What’s good for tourism and hospitality is good for Oregon and what’s good for Oregon is good for the tourism and hospitality industry”
• Tourism & hospitality leaders comprise the Consortium Steering Committee
• 60+ leading industry organizations and individuals are involved
Tourism & Hospitality Consortium
Steering Committee
• Kari Westlund, President & CEO, Travel Lane County • Roger Fuhrman, Director, Oregon Department of Fish and
Wildlife• Katy Coba, Director, Department of Agriculture• Bill Cross, Director, Oregon Destination Marketing
Organization• Todd Davidson, CEO, Travel Oregon• Jeff Miller, President & CEO, Travel Portland• Matt Garrett, Director, Oregon Department of Transportation• Tim Pickett, Interim Director, Oregon Travel Experience• Alana Hughson, President & CEO, Central Oregon Visitors
Association• Steve McCoid, CEO, Oregon Restaurant & Lodging Association• Dave Tovey, representing Oregon Tribes• Tim Wood, Director, Oregon Parks and Recreation Department• Scott West, CSO, Travel Oregon
Oregon Q Care
• Oregon Q CARE Customer Service Training
Program
– www.OregonQCare.com – Visitor industry and regional focus– Exclusively online 24/7– Free of charge!– Introduction + 3 modules – Certificate self-generated at end
Travel Matters/Mystery Tourist
May Mystery Tourist
– Find great moments of tourism related hospitality
– Encourage businesses and employees to take the online Q Care program
– Gave away over $1500 in prize/cash
– Free of charge!
– How you can get involved– Encourage your employees to
take the training– Provide giveaways to the VCB
State Welcome Centers
• Travel Oregon operates 9 State Welcome Centers• Located at key entry points into Oregon
•Ashland•Astoria•Brookings •Klamath Falls•Lakeview•Ontario•Oregon City•Umatilla•Portland International Airport
State Welcome CentersBrochure Program
Would you like to have your brochure available in the state Welcome Centers?
Contact Cerissa McFarlane
[email protected] 503.445.8842.
Industry & Visitor Services Contacts
Patti Kileen, [email protected] Astley, [email protected]
Programs: Oregon Governor’s Conference on Tourism, Travel Oregon 101, Oregon Q Care Customer Service, Matching Grants Program, Welcome Centers
Destination DevelopmentProgram
Destination Development Services
• Rural Tourism Studios • Scenic Bikeways• Bicycle Tourism Studios
Rural Tourism Studios• Designed to bolster tourism in
rural Oregon• Offers hands on skill building,
planning and product development workshops
• Past Locations:• John Day River Territory• McKenzie River Valley • Clackamas County• South Lincoln County • River Canyon Country
* We are not currently accepting applications for the RTS program. Workshops are planned through 2013
OregonScenicBikeways.org Partnership
between: Oregon Parks &
Recreation Dept
Oregon Dept. of Transportation
Travel Oregon
Cycle Oregon
9 Scenic Bikeways around the State
Designed to help prospective bike tourists find the best riding Oregon has to offer
Applications for new routes being accepted in March 2013
Survey intended to measure cycling activity and economic impact
Data compiled and published by Dean Runyan
Deadline for completion: Dec. 31, 2o12
Results published : Spring 2013
Bicycle Travel Survey
Take the survey: RideOregonRide.com/Su
rvey
Oregon Tribal Tourism
Working Group
• 9 Tribes of Oregon
• Collaborative projects
• Travel Guide• REZ Kitchen Tour
Product Development Services
•Cycling Tourism•Niche Market
Development•Agri-tourism
Development•Miscellaneous Product
Development Initiatives
Oregon Bicycle Tourism Partnership
Travel Oregon as convener since 2003
120+ organizations involved from all facets of cycling
Meet 3-4x / year
Business Development Services
•Sustainable Business Challenge
•Oregon Travel Philanthropy Fund
Travel Oregon ForeverSustainable Tourism Advisory Committee
Oregon’s Sustainable Business ChallengeA voluntary reporting program to show the commitment organizations have to sustainability and environmentally responsible operations.
Oregon Travel Philanthropy Fund A program where visitors can donate to a cause in their chosen region of the state. Each region has a project.
TravelOregonForever.com
Sustainable Business Challenge
A free and voluntary reporting program intended to Quantify & qualify
sustainable businesses
Measured by the 37 Global Sustainable Tourism Criteria
Online Survey Upload
documentation Achieve tiered status:
Silver, Gold
Provides Businesses with additional marketing exposure through Travel Oregon’s communication network
To begin the Challenge, go to TravelOregonForever.comor contact Jamie Parra, [email protected]
Participating BusinessesSilverBandon Dunes Golf ResortCorvallis Fall FestivalEverGreen EscapesFivePine LodgeInn at WecomaMt. Hood Cultural Center and MuseumPacific Northwest VacationsSand Master ParkSummit Meadow CabinsTravel Lane County
GoldCooper Mountain VineyardsDoubleTree by Hilton PortlandHopworks Urban BrewerySokol Blosser WineryThe Heathman HotelTimberline LodgeTravel PortlandTroon VineyardWildSpring Guest Habitat
The Oregon Travel Philanthropy Fund
+
Regional Projects• Sustainable
Seafood Initiative • The Living Highways
Project• Willamette Farm &
Food Coalition• Building the Rogue
River Corridor and Greenway
• Deschutes Restoration Outreach Program
• Mosier Plateau Trail Project
• Wallowa County Agri-tourism
Development
Participating Businesses The Heathman Hotel,
Portland The Jupiter Hotel,
Portland Double Diamond Lodge
Bed & Breakfast, Oakridge
Geiser Grand Hotel, Baker City
Old Parkdale Inn, Parkdale
WildSpring Guest Habitat, Port Orford
Cannon Beach Vacation Rentals, Cannon Beach
Black Walnut Inn, Dundee
Industry Website: www.traveloregon.com/industry
Organized by Department
Industry Relations/Destination Development
Oregon Q Care
Global Sales
Global Sales Team
• Teresa O’Neill, Vice President, Global Sales• Petra Hackworth, Senior Manager Global
Sales & Europe• Lisa Itel, Manager Global Sales - The
Americas• Greg Eckhart, Manager Global Sales - Asia• Chris Chester, Global Sales Coordinator• Allison Keeney, Global Sales Assistant
Coordinator
Did You Know?
International visitors:• Stay longer• Spend more• Book further in advance• Book out-of-the-way placesDomestic visitors:• Motor coach travel has a large economic impact• Groups are looking for more niche market activities• Everyone is looking for a unique experience
VisaVue® 2011
Travel Oregon estimates are based on and extrapolated from aggregate card usage data provided by VisaVue® Travel.
They incorporate data from other independent research sources. Spending amounts and patterns are based on face-to-face Visa card transactions in Oregon.
Transactions utilizing cash, pre-paid, phone, internet and other credit/debit cards are not included.
Conversion factors are used to extrapolate arrivals, but spending per visitor is in its raw form (only Visa card purchases).
Amounts on the sheet are rounded, with associated rounding errors. All calculations are done on un-rounded data.
Established markets
Canada: 4.3%
Japan: - 4.3%
UK: - 6.8%
Germany (+A,CH): 4.1%
France: 8.1%
VisaVue® Numbers
Emerging markets
Australia, NZ: 5.2%
Korea: 7.6%
Taiwan: 12.6%
China: 39.7%
Brazil: 25.0%
India: 12.5%
Growth: Total: 7.9%
INTERNATIONAL ARRIVALS BY COUNTRY
2007 2008 2009 2010 2011Total, All* 1,584,000 1,477,000 1,467,000 1,628,000 1,756,000Total, Top 15 1,435,000 1,340,000 1,334,000 1,438,000 1,502,000Canada 1,132,000 1,060,000 1,084,000 1,159,000 1,208,000Japan 57,000 52,000 46,000 49,000 46,000UK 48,000 41,000 35,000 38,000 35,000Germany (+A,CH) 40,000 36,000 31,000 32,000 33,000Australia, NZ 35,000 32,000 32,000 36,000 38,000Korea 25,000 22,000 18,000 22,000 23,000Scandinavia 25,000 25,000 23,000 24,000 23,000Mexico 14,000 13,000 10,000 12,000 15,000France 12,000 13,000 12,000 12,000 13,000Taiwan 10,000 9,000 7,000 9,000 10,000China 10,000 11,000 13,000 19,000 26,000Benelux 8,000 8,000 7,000 7,000 7,000Italy 8,000 8,000 7,000 6,000 6,000Brazil 5,000 6,000 6,000 7,000 9,000India 6,000 6,000 5,000 7,000 8,000
*All origin countries, using (all cardholder count) / (Top 15 cardholder count)
VisaVue® 2012Second Quarter Comparison
Rolling 12-month comparisonClick on highlighted cells to select ending year and quarter using pull-down menus.Quarterly data start in 2009, so 2011 Q1 is first available ending quarter.Note: sum of quarters in calendar year exceeds annual total (latter nets out multiple visits).
Year 2012 2012 Q2 is first available.Quarter 2
12-months endingChange
2011 Q2 2012 Q2Total, All* 2,125,000 2,221,000 +4.5%Total, Top 15 1,829,000 1,931,000 +5.6%Canada 1,468,000 1,551,000 +5.6%Japan 62,000 65,000 +4.0%UK 45,000 42,000 -5.7%Germany (+A,CH) 39,000 40,000 +3.5%Australia, NZ 45,000 44,000 -1.3%Korea 30,000 29,000 -3.4%Scandinavia 29,000 29,000 -1.4%Mexico 16,000 19,000 +19.3%France 15,000 15,000 +1.4%Taiwan 11,000 12,000 +6.7%China 33,000 48,000 +44.3%Benelux 8,000 8,000 -2.3%Italy 7,000 7,000 -1.2%Brazil 10,000 12,000 +14.1%India 10,000 10,000 +3.4%
*All origin countries, using (all cardholder count) / (Top 15 cardholder count)
Key International Markets to the U.S.
Top International Markets to the U.S.:• Germany, United Kingdom, France, Benelux• Japan, Korea, China• Canada/USA• New market: Scandinavia• New market: Australia/New
Zealand• New market: China• Emerging markets: India and Brazil
Estimated Numbers for 2010:• United Kingdom, 5.4 million• Japan, 4.9 million• Germany, 1.7 million* Per Office of Tourism Travel Industries
How We Reach Our Market . . .
• Media & Travel Trade Research Trips
• Trade Shows• Sales Missions• Partnering with
Regions• In-Country
Marketing Reps• Printed Material• Social Media: Twitter, • Facebook, Blogs, Youku (Chinese YouTube),
Sina Weibu (Chinese twitter)
Key International and DomesticTrade Shows
• JATA and Japan Mission• Active America (Japan • and China)• North American Journeys• Go West (Western States)• ITB Berlin• IPW (formerly USTA Pow Wow, • U.S.• Canada Missions• National Tour Association• American Bus Association• TAP (Travel Alliance
Partners) by invitation only• CITM (China) • World Travel Mart (UK)• World Travel Fair (China)
Australia Media
European Media
Asia Media
How Do We Work?
• In-country representatives• Public relations• Research Trips (fams)• Tour operators• Receptive tour operators• Travel agent education• Trade shows• Cooperation with Oregon regions• Cooperation with international carriers• Oregon Tour and Travel Alliance:
www.OregonPackagedTravel.com
Oregon Tour & Travel Alliance
The Oregon Tour and Travel Alliance (OTTA) is an independent non-profit membership organization that works in partnership with Travel Oregon to increase packaged travel to Oregon.
• Oregon suppliers & tour operators connections for out of state suppliers
• Oregon itineraries for out of state suppliers• Organized by region
www.OregonPackagedTravel.com
Receptive Tour Operators/Wholesales
How do you work with Receptive Tour Operators?
• Discounted rates• Images• Relationships• Host clients (not just hotels)• Proactive
Who Does Oregon Compete With?
Goals for 2012
• Grow awareness in (and traffic from) key markets
• Focus on shoulder/low season
• Support winter flight capacity increases
• Evaluate performance
• Explore emerging market potential: – China– Australia– Scandinavian Countries
What Can You Do?
• Website• Printed materials• Research trips• Trade shows• Word-of-mouth• Cultural competence (taken International
Seminar?)
Partnerships:• Local DMOs• RDMO’s• Travel Oregon• Receptive tour operators
VCB Marketing Plan
• Advertising $112,000– 39% online– 30% television– 16% print– 6% Travel Matters CampaignAdditional Investments
• PR & Tradeshows• Print Guides• Fulfillment (Guide distribution)
On line Advertising
On line Advertising
Google Search Campaign
Coos BayNorth BendHoliday LightsCoos Bay FestivalsOregon Coast ActivitiesOregon Coast EventsNorth Bend Oregon eventsShore Acres State ParkOregon Coast HikingCoos Bay Oregon BeachesCoos Bay Birding
Oregon DunesCharleston, OregonATV RentalsOregon Natural BeachesOregon Coast State ParksThings to do in Western OregonThings to do in Coos Bay OregonThings to do in North Bend OregonCoos Bay Oregon HikesNorth Bend Oregon HikesOregon Coast Festivals
And more…
Social Media
Print Advertising
Airport Signage
TV Advertising
The new OregonsAdventureCoast.com
• Deals• Events• Attractions• Restaurants• Photography
Website
Website
Website
Website
Website
Website
Website
Website
YOU!
What We Need from You!– PHOTOS – Hi Res & Copyright Free,
clearly labeled.– Event Information 6mos – 1 year ahead– Detailed information, including, dates,
addresses, URL’s business information– PHOTOS– Guest Posts or itinerary ideas– PHOTOS
OregonsAdventureCoast.com/Partners
Global Marketing
Marketing Team
Kevin Wright, Vice President, Global MarketingHolly Macfee, Vice President, Global Brand Strategy
•Judiaann Woo, Director, Communications•Mo Sherifdeen, Director, Integrated Marketing•Michael Sturdevant, Sr. Marketing Manager•Linea Gagliano, Communications Manager•Emily Forsha, Content & Digital Community Manager•Amy Walker, Account Executive, Creative Services•Bryant Marban, Production Coordinator•Ariana Bray-Sweet, Marketing Coordinator•Kate Jorgensen, Project Manager•Katy Clair, Marketing Coordinator/Assistant
Marketing Programs
• Media/Advertising – 2 year/$4 million campaign
• Public Relations & Communications– Media Relations/Communication +
• Integrated Marketing– Digital Channels + Content
• Fulfillment – Guide distribution (website & 800 #
requests, and BRCs)
Travel Oregon Marketing
• Differentiate Oregon from its competitors• Build awareness that Oregon is the must-
see, perfect vacation destination • Motivate consumers to actively seek more
information• Help them plan their vacation• Help translate their interest into a sale• Build a relationship with them over the long
term
Advertising Message:
Media Strategy:
Promotion:
Positions Oregon as the travel destination for outdoor recreation. Focus on:
TV and online ads placed in environments that reach active explorers and outdoor enthusiasts who are more likely to travel to Oregon
Social Media promotion on Facebook with Adventurecation contest and branded tabs on Travel Oregon and partner Facebook pages
Fall Culinary Oregon Bounty
Position Oregon as a premiere foodie destination. Feature stories may include:
Developing a tastemaker event designed to make influential foodies intrigued in the specialness of Oregon Bounty
Two Pillar Marketing Strategy
TV and online ads placed in environments that appeal to foodies/cultural creatives who are active vacationers
Spring Outdoor Recreation Oregon Adventurecation
•Hiking•Cycling•Golf•Outdoor Adventure
•Oregon Chefs•Vintners, Brewers, Distillers•Chocolate/Cheesemakers•Fishermen•Ranchers
2012 Spring CampaignOregon Adventurecation
Overall: 50% TV / 50% Online
Domestic TV Markets:– local broadcast networks in Spokane, San Francisco, Seattle,
and Portland– limited national buy through select channels on Dish
Network’s partnership with Google TV
Canada TV:– Vancouver B.C., local network buy
Spring 2012 Advertising
Online Plan
Local Sites• 4.9MM imps
World Expansion
• 4.1MM imps
Enthusiast Sites
• 6.6MM imps
Travel Inspiration
• 9.3MM imps
Travel Oregon Facebook Tab
Partner Pages on Facebook
Tasting Table Partnership Fall 2011 (online)
2011-2012 Oregon Bounty Strategy
BRAND ADVERTISING
(TV & Online: National, Heavy Regional, Vancouver BC)
PR & PROMOTIONS
(Year-Round Foodie Experiences)
Oregon Bounty Tastemaker Immersion Weekend
(Full On Oregon)Fall 2011
FEASTA World-Class Foodie Event
Fall 2012
Spring Media/Influencer
Event NYC May, 2012
Oregon Bounty Trails to Feast Sweepstakes
Integrated Marketing Team
• Mo Sherifdeen, Director, Integrated Marketing• Emily Forsha, Content & Digital Community
Manager• Bryant Marban, Production Coordinator• Kate Jorgensen, Project Manager
INSPIRATION
We tell, curate & facilitate storytelling—stories, blog posts, photos, videos, trip experiences—that evokes an emotional response and ignites the desire to travel.
We facilitate the gathering of personal and relevant Oregon experiences to create successful trips that are highly anticipated and fondly remembered
We provide Oregon’s tourism industry myriad opportunities to build a relationship with travelers to Oregon and translate their interest into a sale
INSPIRATION INFORM CONNECT
Integrated Marketing(Digital + Content)
Online Business Listings
• Goal: Provide travelers a view of all there is to see and do in a particular city or region and allow them to plan their trip.
• Listings include text, photo, links, location map & things near by
• Contact: Bryant Marban, [email protected] or 503-967-1560
Listings Available
• Lodging• Eat/Drink: Restaurants, Wineries,
Breweries etc.• Attractions• Events• Trails• Deals
Content & Publishing
Digital Content – Seasonal Stories
5 stories per season
Digital Content –Feature Stories
At least 5 stories per month
Digital Content – Grant’s Getaways
1 story per week
Itineraries
Ongoing; as needed
Digital Content – Email Newsletters
Social Media Outposts
Print Publications
Print Publications
Advertising Opportunities
TRAVEL OREGON AD NETWORKPackage your marketing plan across channels:
- Award winning visitor guide– TravelOregon.com – new CPM ad model– E-Newsletters
• General• Culinary• Outdoor
• Contact Megan Kirkpatrick for more information – [email protected], 503-445-8804
www.mediamerica.net/media-kit.html
Travel Oregon Online Leads
• Database of people who want more information about Oregon
• You can search by where they’re from, where they want to go and what they want to do– E.g.: People from Arizona looking to come to
Willamette Valley for a family experience• 7.5 cents per name• TravelOregonLeads.co-operations.com
• Ariana Bray-Sweet ([email protected])
Humanizing TravelOregon.com & Delivering Visitor Information Support Through Social Media
Oregon Coast Ambassador Gary Hayes
• Publisher, Coast Explorer Magazine• Founder, Pelican Productions, Inc., a travel media
and marketing company based in Seaside
Global Marketing Contacts
Business Listings on TravelOregon.comBryant [email protected]
Public RelationsLinea [email protected]
Story IdeasEmily [email protected]
General Marketing InquiriesKaty [email protected]
Southern Oregon Coast Partnership
Southern Oregon Coast Partnership
Thank you! Thank you!
OregonsAdventureCoast.com/Partners
