MØ - KAMIKAZE

THE IDEA BEHIND THIS MUSIC VIDEO IS FREEDOM. THE LYRICS CONVEY A MESSAGE THAT

THE ARTIST IS NOW FREE AND IS THEREFORE REBELLING, “IF WE WANNA FLY FREE”. OUR

MAIN IDEA IS THAT THE ARTIST WAS TIED DOWN AND UNABLE TO GO OUT AS A RESULT OF HER

STRICT PARENTS. THE TITLE ‘KAMIKAZE’ INDICATES THAT SHE IS A SELF DESTRUCTING BOMB WHICH IS EXPLOITING AS A RESULT OF

HER PARENTS KEEPING HER LOCKED IN. “I NEED TO GET IN TOO DEEP”, SHE DOESN'T JUST WANT

TO BE FREE, SHE WANTS TO PUT HER LIFE ON THE LINE WHICH COULD LEAD TO DEATH IN

ORDER TO PROVE A POINT TO HER PARENTS. WE WILL SHOW HER REBELLING THROUGH A

VARIETY OF DEVIANT ACTS.

CONCEPT

THE STYLE OF OUR MUSIC VIDEO WILL TAKE THE FORM OF A NARRATIVE VIDEO.

WE HAVE CHOSEN THIS IN ORDER TO PORTRAY THE STORY IN ORDER TO

REPRESENT THE SONG CORRECTLY. THE LYRICS OF THIS SONG HAVE A

PARTICULAR STORY THAT IS OPEN TO INTERPRETATION AS IT ONLY SHOWS A

SENSE OF FREEDOM, THERE IS NO BACK STORY INCLUDED. THIS HAS BEEN LEFT

TO US TO CREATE.

BEFORE THE MUSIC STARTS, THERE WILL BE A SHORT INTRODUCTION THAT BRIEFLY OUTLINES THE STORY BEHIND THE SONG. OUR MAIN IDEA WAS TO SHOW THE ARTIST ARGUING WITH HER PARENTS WHICH RESULTS IN HER LEAVING THE HOUSE PROMPTLY. THIS IDEA WILL INDICATE THAT HER PARENTS RESTRICT WHICH WILL LEAD TO HER CONDUCTING A VARIETY OF DEVIANT ACTIONS THAT WILL BE SHOWN DURING THE REST OF THE SONG. ALONG WITH THIS, SHE WILL ALSO BE SEEN TO ESCAPE FROM THE HOUSE, SLAMMING THE DOORS AND THROWING HER KEYS AWAY (DIEGETIC SOUND) WHICH IS A TYPICAL TEENAGE ACT AND IS ALSO A SIGN THAT SHE IS REBELLING. THERE WILL ALSO BE A CASE UP OF THE GIRL TO SHOW WHO THE MAIN CHARACTER IS.

THE PLOT - BEGINNING

THE PLOT - MIDDLETHE MIDDLE OF THE MUSIC VIDEO IS WHEN THE MOOD OF THE MUSIC VIDEO ALTERS. IT BECOMES UPBEAT AS DOES THE CHARACTERS ACTIONS WHICH WERE TRIGGERED BY THE ARGUMENT WITH HER/HIS PARENTS. SOME OF THE ACTS THAT ARE INCLUDED ARE: THROWING POWDERED PAINT AROUND, IN A CLUB TAKING SHOTS AND SMOKING, RUNNING IN AN EMPTY FIELD. ALL OF THESE ACTIONS INDICATE THAT THE CHARACTER IS REBELLING FROM THE OPPRESSION THAT THE PARENTS CAUSED WHICH HAS CREATED THE PERSONA TO “NEVER GET ENOUGH” OF THE “BUZZ” THAT THESE DEVIANT ACTS CONSTRUCT.

THE PLOT - ENDTHE WAY THAT WE HAVE DECIDED TO END THIS MUSIC VIDEO IS WITH A TRAGEDY AS A RESULT OF ALL THESE DANGEROUS ACTS THAT THE CHARACTER IS CONDUCTING. THE SONG IS CALLED ‘KAMIKAZE’, WHICH IS THE TERM USED FOR THE MILITARY AVIATORS OF JAPAN WHO CONDUCTED SUICIDE ATTACKS. THIS INDICATES THAT SHE/HE IS A SELF DISTRACTION BOMB AS THE ARTIST PORTRAYS THE CHARACTER AS NOT JUST SEEKING GRATIFICATION, BUT GOES TO EXTREME IN ORDER TO FEEL FULFILLED, “WE GOT ONE 'TIL WE DIE, 'TIL WE DIE”. FROM THIS, WE HAVE COME UP WITH THE IDEA THAT THESE ACTIONS WILL CAUSE HIM/HER TO END THEIR LIVES DURING THEIR MOMENT OF ‘FREEDOM’ WHICH CREATES IRONY. THEREFORE THE SECTION AT THE END OF THE VIDEO WILL SHOW THE MAIN CHARACTER, PASSED OUT IN AN EMPTY FIELD THAT ONCE MARKED HER FREEDOM BUT NOW IS CLEAR THAT IT WAS A DEATH TRAP. THE REASON IS DUE TO AN OVERDOSE ON ILLEGAL DRUGS AND THE FRIENDS WILL TRY TO WAKE HER/HIM UP IN THE MORNING, BUT THERE IS NO RESPONSE. THIS WILL SHOW HOW THE ‘FREEDOM’ FROM THE OPPRESSION OF THE PARENTS HAS ONLY LEAD TO MORE TROUBLE AND AN ACCIDENTAL SUICIDE.

THECHARACTER

THE CHARACTERISTICS THAT OUR ARTIST WILL REFLECT IS THAT SHE IS ISOLATED AND ANGRY WITH THE PARENTS AND HAS CONSEQUENTLY LEAD TO RESORT TO A REBELLIOUS WAY OF THINKING AND ACTING. THIS ISOLATION WILL BE PRESENTED IN AN EMPTY ROOM WITH THE PERSON STANDING IN IT TRYING TO ESCAPE AS THEY ARE TRAPPED WITHIN THEMSELVES. THIS WILL SHOW ALIENATION AND THAT THEY ARE ALONE. WE WILL ALSO CAPTURE THE ANGER BY USING A VARIETY OF EXTREME CLOSE-UP SHOTS IN ORDER TO CAPTURE THE EXPRESSION PRESENTED ON THE FACE.

LOCATION

THERE ARE A VARIETY OF LOCATIONS THAT WE HAVE THOUGHT ABOUT USING FOR THIS MUSIC MUSIC VIDEO. FIRSTLY, TO START THE VIDEO, IT WILL BE LOCATED IN A HOUSE WITH HER PARENTS ARGUING. THE HOUSE WILL SHOW THAT SHE THE REASON FOR HER ACTIONS ARE DERIVED FROM THE OPPRESSION FELT IN THERE AND SO THE LIGHTING IN THE HOUSE WILL BE DARK AND GLOOMY. ALONG WITH THIS, DURING THE DEVIANT ACTS, THEY WILL BE SHOT IN PLACES THAT INDICATE THE FREEDOM THAT SHE/HE HAS GAINED AS A RESULT OF LEAVING THE HOUSE. THIS INCLUDES DRIVING A CAR ON AN EMPTY ROAD WITH HIS/HER HEAD STICKING OUT OF THE WINDOW, RUNNING FREELY IN AN EMPTY FIELD, ON FUNFAIR RIDES, DIVING INTO POOLS/PONDS, AT A CLUB ETC. THESE LOCATIONS WILL PORTRAY THE CHARACTERISTICS AND BEHAVIOUR OF THE ARTIST.

THEME/COLOUR

AS THIS SONG IS AN UPBEAT SONG, WE WOULD LIKE TO INCORPORATE SOME COLOUR INTO IT. THE COLOURS USE WILL CONNOTE THE MANY EMOTIONS THAT THE ARTIST IS FEELING. FOR EXAMPLE, SHADES OF RED WILL BE USED TO SHOW DANGER AND BLACK FOR ANGER. THERE ARE

MANY COLOURS THAT WE WOULD NOT USE SUCH AS WHITE WHICH SYMBOLISES PURITY AND BLUE, A CALM

AND SOPHISTICATED COLOUR. ALONG WITH THIS, THE USE OF MANY DIFFERENT COLOURS WILL SHOW THAT THE

ARTIST IS TROUBLED, NOT KNOWING WHAT SHE SHOULD FEEL AND THEREFORE THIS RESULTS IN THE REBELLIOUS

ACTS. OUR CHOICE IN COLOUR MUST REPRESENT THE IRONIC ENDING OF THE VIDEO.

PACE

DUE TO THE FACT THAT THIS SONG IS UPBEAT, THE PACE SHOULD BE QUICK IN ORDER TO CATCH UP WITH IT. THE STORY LINE IS TENSE AND THIS WILL BE SHOWN IN THE QUICK CHANGE OF

SCENERY IN ORDER TO KEEP UP WITH THE ACTIONS CONDUCTED AND WILL ALSO MATCH ITS MUSIC GENRE, POP.

LIGHTING

WE WILL USE BRIGHT LIGHTING AT THE MOMENTS WHEN THE ARTIST IS AT HER/HIS PEAK DURING THE CHORUS. AT THE START, WHEN THERE IS AN ARGUMENT, THE LIGHTING WILL BE DARK AS

THE MOOD IS LOW. SOME OF OUR SHOTS WILL BE SHOT OUTDOORS IN THE DAYTIME TO ENSURE BRIGHT LIGHTING.

HOWEVER, THERE ARE SOME SCENES THAT WILL BE INSIDE IN PLACES SUCH AS A BEDROOM. TO ENSURE THAT THERE IS A HIGH LEVEL OF LIGHTING, I WILL NOT ONLY HAVE THE LIGHTS ON BUT

WE WILL ALSO USE A REFLECTOR OR A LAMP.

TARGET AUDIENCE

THE GROUP OF PEOPLE THAT WE HAVE CHOSEN TO TARGET OUR MUSIC VIDEO IS 16-25 YEAR OLDS. THIS IS DUE TO THE FACT THAT THE STORY OF THE SONG IS RELATABLE TO MANY TEENAGERS. ALONG WITH THIS, IT IS A PRECIOUS TIME WHERE YOUNG PEOPLE ARE TRYING TO FIND OUT WHO THEY ARE AND THEY TEND TO GO TO EXTREMES TO EXPLORE THEIR PERSONAL IDENTITY. IT IS A GENDER NEUTRAL MUSIC VIDEO AS IT IS UNDER THE MUSIC GENRE OF POP AND IS OPEN TO ALL. ALONG WITH THIS, IN THE LYRICS, THERE IS NO OVERT SWEARING THEREFORE IT DOES NOT MARGINALISE AGE GROUPS AND IS OPEN TO MANY PEOPLE. THIS MUSIC VIDEO FALLS UNDER THE CATEGORY OF POP AS IT RELATES TO MANY PEOPLE AS CONVENTIONS SUCH AS LOVE WHICH IS THE MOST POPULAR THEME IN POP SONGS AS IT IS UNIVERSAL AND NO MATTER WHAT ECONOMIC STATUS YOU HAVE, EVERYONE EXPERIENCES LOVE. THROUGHOUT HISTORY, THE KING OF POP, MICHAEL JACKSON SOLD OVER 750 MILLION AS HIS MUSIC TARGETED EVERYONE, NOT JUST ONE GROUP OF PEOPLE.

COSTUMES

WE HAVE A VAGUE IDEA OF WHAT THE COSTUMES WILL LOOK LIKE, HOWEVER THIS IS NOT A DEFINITE IDEA AS THERE ARE MANY FACTORS THAT MAY INFLUENCE THIS SUCH AS THE WEATHER ON THE DAY OF SHOOTING. THE CLOTHS THAT OUR CHARACTER WILL WEAR WILL BE MESSY THAT GIVES OUT HER ATTITUDE OF NOT CARING. COSTUMES ARE USED TO PORTRAY THE CHARACTER AND A WAY OF EXPRESSING THEIR EMOTIONS, SO IF THE CHARACTER IS FEELING FREE AND REBELLIOUS, HER CLOTHING WILL GIVE OF A GRUNGY AND RUGGED. ALTHOUGH, POP MUSIC VIDEOS ARE MORE SUGGESTIVE RATHER THAN EXPLICIT TO ENSURE THAT THEY DO NOT OFFEND ANYONE AND DO NOT MUCH THE LIMIT.