Slides from my March 20, 2013 presentation on how Yale University is using Tumblr, and best practices for higher-ed institutions on the platform. Here's a link to the presentation notes: https://www.dropbox.com/s/uz6qupfeypmslub/YaleOnTumblr_PresentationNotes.pdf
3. 1) Why should I care?2) Which community is this meantto delight?3) Attractive graphics, useful info4) Timing5) Short, punchy copy6) TaggingThe Anatomy of a Good Post
4. Remember: Tumblr is a community, and a placefor creative, informative content. You must beprepared to be an enthusiastic participant.Example of content that does well: gorgeousphotography, infographics and archival materialthat is relevant to your subject area.Certain institutional updates are moreappropriate for your primary website.Does Tumblr make sensefor my department?
5. 1) Allows you to connect withenthusiastic, niche communities.2) Provides a good frame forthinking about how to producegood content.Tumblr is valuable because