TWITTER 101JULIA CAMPBELL

J CAMPBELL SOCIAL MARKETINGWWW.JCSOCIALMARKETING.COM

Tech Day Camp

Franklin, MA

March 23, 2013

ABOUT ME

J Campbell Social Marketing is a boutique digital marketing firm based in Beverly, MA.

Using online tools such as social media, blogs and email marketing, we help small businesses and nonprofits grow and reach their customers and supporters.

We offer solutions to your social media problems – through training, support and managed services.

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SOCIAL MEDIA

RULES OF THE ROAD

Social media tools are always changing.

“Getting on social media” is not a marketing strategy.

Using social media will not compensate for a bad product or service.

The tools are (mostly) free – but your time is not.

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SOCIAL & MOBILE ARE HOT

67% of online adults use social networking sites.15% of online adults use Pinterest13% use Instagram6% use Tumblr67% use Facebook16% use Twitter20% use LinkedIn

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SOCIAL & MOBILE ARE HOT

71% of women are users of social networking sites, compared with 62% of men.

Fully 40% of cell phone owners use a social networking site on their phone, and 28% do so on a typical day.  

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DECIDING WHAT TOOLS TO USE

Which social networking sites should we be on? It depends.

Hard truth: You get out of social media what you put into it.

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HOW MUCH WORK IS IT?

The actual work of social media: Researching and creating

content. Engaging and participating in

your nonprofit’s online communities.

Monitoring and reporting ROI, making the necessary adjustments.

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TWITTER 101

Let’s Tweet! Use hashtag

#techdaycamp @techdaycamp @skullsflying

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http://edudemic.com/2012/12/14-twitter-statistics-you-may-not-know/

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TWITTER 101

Add a photo to your bio Write a creative bio –

think keywords Add your website and other Twitter

handles – you have the real estate, use it!

Pro Tip: Get a custom Twitter background and cover photo

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TWITTER 101

Hashtag Any word beginning

with the # sign. People use hashtags

organize conversations around a specific topic.

Clicking on a hashtag akes you to search results for that term.

Great for events, specific products, timely announcments

Mention A public tweet

directed to another user that includes their @username.

Mentions are clickable and link back to the mentioned individuals profile.

They are collected together in a conversation if you click Reply.

https://business.twitter.com/start-tweeting

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TWITTER 101

Reply A public response to

a Tweet via the reply button.

Replies show up in your home timeline and the timeline of the person to who you are responding to.

You must follow both parties to see this conversation.

Retweet Sharing a Tweet. You can pass along

someone’s Tweet by retweeting it.

Just hit the Retweet button to send the original Tweet as written to all of your followers.

Won’t have your branding/profile pic on it.

https://business.twitter.com/start-tweeting

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ANATOMY OF A TWEET

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TWITTER 101

How to write a great tweet Keep it conversational and informal. Employ wit and humor. Make it shareable. Content has to be worth reading,

clicking and retweeting. Ask questions. Current events!

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TWITTER 101

Let’s learn how to: Get followers Find people to follow Follow someone Report spam/block someone FAQ: Should you follow everyone who

follows you? No.

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TWITTER 101

Let’s learn how to: “Favorite” a tweet to

easily find later Monitor when people

mention you (Connect) Check and answer

your direct messages To set up or not set up

an automated direct message? Debate!

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TWITTER 101

Let’s learn how to: Use a hashtag Monitor hashtags related

to your industry Participate in a TweetChat Use Twitter lists to manage the chaos Monitor trends

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TWITTER 101

Let’s learn how to: Use Twitter lists to manage the chaos Monitor trends

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TWITTER 101

How often to tweet? 20x/day not related to

you but of value to your clients and customers

5x/day directly related to you Retweet, @Mention, Acknowledge ALWAYS be sharing relevant, valuable,

pertinent, up-to-the-minute information!

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TWITTER 101

Time-saving tools Tweetdeck Hootsuite Buffer

(bufferapp.com)

There are hundreds of these tools!

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TWITTER 101

What will I tweet? Get Google Alerts Alltop LinkedIn Today/News Statistics Quotes Photos – (how to add a photo to a tweet) Retweet often

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PRO TIPS

If you type in the @mention, only people that follow you AND that person will see it. Add a period or a space before if you want it to go out to everyone.

Ask for RTs – Please RT! Do not connect Twitter to all other

accounts – hashtags are meant for Twitter, Instagram and Pinterest (maybe Facebook in the future, but not now)

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PRO TIPS

Keep tweets short and sweet. There is no “magical” length, but a report

by Buddy Media revealed that tweets shorter than 100 characters get a 17% higher engagement rate.

Tweets with photos get twice the response. Tweet with videos (YouTube, Vimeo) get

increased engagement. https://

business.twitter.com/photos-videos-content

(Buddy Media, 6/26/12, “Strategies for Effective Tweeting: A Statistical

Review”)

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PRO TIPS

Participate in trends, but do it authentically.

In other words, don’t just hashtag everything #bieberfever.

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HOW BUSINESSES USE TWITTER

@Sharpie Has a real personality Full of sarcasm and dry humor One-on-one interaction with fans Never includes a salesy message

@BenandJerrys They share fans creations and ideas for

flavors Community service mission tie-in Embodies their brand perfectly

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HOW BUSINESSES USE TWITTER

@DeltaAssist @ComcastCare

s Customer

service Airlines Hotels Restaurants Cable

companies

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CRISIS MANAGEMENT!

An actual tweet accidentally sent via @RedCross:

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Red Cross response:

#gettngslizzerd was a Trending Topic (meaning it was popular on Twitter)

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Dogfish Head Brewery response:

The Red Cross set up a designated page in connection with Dogfish encouraging people to donate a pint and use the hashtag to spread the word.

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THE ONLY WAY TO SUCCEED…

Be present. Be relevant. Be active. Be engaging. Be timely. Have fun!

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QUESTIONS?