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Source: Social Media Usage 2005-15, Oct. 8, 2015 www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/ Social Media Usage 2005-2015 65% of adults now use social networking sites—a nearly tenfold jump in the last decade • Young adults (ages 18–29) are the most likely to use social media – fully 90% do. Racial and ethnic similarities: There are not notable differences by racial or ethnic group: 65% of whites, 65% of Hispanics and 56% percent of African-Americans use social media today. Community differences: More than half of rural residents use social media – Those who live in rural areas less likely than those in suburban/urban communities to use social media, a pattern consistent over the past decade. Today, 58% of rural residents, 68% of suburban residents, and 64% of urban residents use social

Twitter and Instagram - WIU HR Training Session 2.16.16

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Page 1: Twitter and Instagram - WIU HR Training Session 2.16.16

Source: Social Media Usage 2005-15, Oct. 8, 2015 www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/

Social Media Usage 2005-2015 65% of adults now use social networking sites—a nearly tenfold jump in the last decade  • Young adults (ages 18–29) are the most likely to use social��� media – fully 90% do. • Racial and ethnic similarities: There are not notable��� differences by racial or ethnic group: 65% of whites, 65% of��� Hispanics and 56% percent of African-Americans use social��� media today.• Community differences: More than half of rural residents ��� use social media – Those who live in rural areas less likely��� than those in suburban/urban communities to use social media,��� a pattern consistent over the past decade. Today, 58% of rural��� residents, 68% of suburban residents, and 64% of urban��� residents use social

Page 2: Twitter and Instagram - WIU HR Training Session 2.16.16

Pew Research Center: www.pewresearch.org/about/

Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world. We conduct public opinion polling, demographic research, content analysis and other data-driven social science research. We do not take policy positions.

Page 3: Twitter and Instagram - WIU HR Training Session 2.16.16

Source: Demographics of Social Media Users, 8/19/15 www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/

Twitter… A “key social networking platform”

23% of adult internet users/20% of entire adult population  Some 23% of all online adults use Twitter, a proportion that is identical to the 23% of online adults who did so in September 2014. Internet users living in urban areas are more likely than their suburban or rural counterparts to use Twitter. 3 in 10 online urban residents use the site, compared with 21% of suburbanites and 15% of those living in rural areas. Twitter is more popular among younger adults — 30% of online adults under 50 use Twitter, compared with 11% of online adults ages 50 and older.

Page 4: Twitter and Instagram - WIU HR Training Session 2.16.16

Source: www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/

Page 5: Twitter and Instagram - WIU HR Training Session 2.16.16
Page 6: Twitter and Instagram - WIU HR Training Session 2.16.16

“The most popular tweet in the history of Twitter.”

“Celebrities on Twitter: ���30 Famous First Tweets”

— Mashable

Page 7: Twitter and Instagram - WIU HR Training Session 2.16.16

Twitter… FAIL!

“The communications director for the Internet giant that owns popular websites like Match.com, Dictionary.com, and Vimeo has been fired over ‘hateful statements’ in a tweet that came from her account.

The controversy erupted while Sacco was reportedly mid-flight with no Internet access.

A trending hashtag #HasJustineLandedYet and parody account @LOLJustineSacco quickly appeared on Twitter. A fake Facebook account under her name was also created, where a post links to www.justinesacco.com, which brings up a donation page for Aid for Africa.”

Source: ABC News “Woman Fired After Tweet on AIDS in Africa Sparks Internet Outrage” http://abcnews.go.com/International/woman-fired-tweet-aids-africa-sparks-internet-outrage/story?id=21298519

 

Page 8: Twitter and Instagram - WIU HR Training Session 2.16.16

Twitter… Recruiting, Course Promotion @ WIU

Page 9: Twitter and Instagram - WIU HR Training Session 2.16.16

Twitter… #WIU and #W1U

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Page 11: Twitter and Instagram - WIU HR Training Session 2.16.16

The Anatomy of a Tweet

Page 12: Twitter and Instagram - WIU HR Training Session 2.16.16

The Anatomy of a Tweet

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Twitter… #hashtags

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Twitter… Retweets

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Twitter… Trends

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Twitter… via a mobile phone

Page 17: Twitter and Instagram - WIU HR Training Session 2.16.16

Twitter… Monitoring with Tweetdeck

Page 18: Twitter and Instagram - WIU HR Training Session 2.16.16

While there were no changes in overall usership on any site when comparing data from the fall of 2014 and the spring of 2015, a few social media platforms did see an increase in user engagement. The proportion of daily users on Instagram, Pinterest and LinkedIn increased significantly from 2014. …

Today, 59% of Instagram users are on the platform daily, including 35% who visit several times a day. This 59% figure reflects a 10-point increase from September 2014 when 49% of Instagram users reported visiting the site on a daily basis. Similarly, the proportion of Pinterest users who visit the platform daily rose from 17% in September 2014 to 27% in April 2015, while the proportion of daily users on LinkedIn increased from 13% to 22% over the same time period.

Source: Demographics of Social Media Users, 8/19/15 www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/

Instagram

Page 19: Twitter and Instagram - WIU HR Training Session 2.16.16

Instagram  —  28%  of  adult  internet  users/24%  of  en7re  adult  popula7on    Some 28% of online adults use Instagram, a proportion that is unchanged from the 26% of online adults who did so in September 2014. Instagram continues to be popular with non-whites and young adults: 55% of online adults ages 18–29 use Instagram, as do 47% of African Americans and 38% of Hispanics. Additionally, online women continue to be more likely than online men to be Instagram users (31% vs. 24%).

Source: Demographics of Social Media Users, 8/19/15 www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/

Instagram

Page 20: Twitter and Instagram - WIU HR Training Session 2.16.16

Source: Demographics of Social Media Users, 8/19/15 www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/

Instagram

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Page 22: Twitter and Instagram - WIU HR Training Session 2.16.16

https://ifttt.com/recipes

Automate… Instagram to Twitter with If This Then That

Page 23: Twitter and Instagram - WIU HR Training Session 2.16.16

https://ifttt.com/recipes

From Instagram to Twitter

Page 24: Twitter and Instagram - WIU HR Training Session 2.16.16

Instagram… via a mobile phone