Type1 diabetes psa_storyboard

Video Storyboard

Name of video:

Type 1 Diabetes PSA

Description of this scene:

Title Slide Screen: 1 of 35

Background:

Industrial

Color/Type/Size of Font:

White/Futura/64 & 36

Actual text:

Type 1 Diabetes: The

balancing act

Screen size: 16:9

Narration:

n/a

Audio:

Redondo Beach Short

Transition to next clip: Cross Dissolve

Animation: Drifting effect

Audience Interaction: n/a

Video Storyboard

Name of video:

Type 1 Diabetes PSA


Section 1 heading Screen: 2 of 35

Background:

Black


White/Helvetica Neue/34

Actual text:

Diabetes in general

Screen size: 16:9

Narration:

n/a

Audio:

n/a

Transition to next clip: Cut to

Animation: Soft Edge effect


Video Storyboard

Name of video:

Type 1 Diabetes PSA


What is diabetes? Screen: 3 of 35

Background:

Black


Black/Futura/19.3

Actual text:

a.k.a SUGAR

Screen size: 16:9

Narration:

Diabetes occurs when the body

does not produce enough of the

hormone insulin or when the

body's cells cannot use insulin

properly. Insulin is produced in the

pancreas and regulates the body's

use of glucose. It helps sugar move

from the blood into cells to be

used for energy. Without insulin,

blood sugar builds up in the

bloodstream to dangerously high

levels.

Audio:

n/a


Animation: Gradient overlay


Video Storyboard

Name of video:

Type 1 Diabetes PSA


What is diabetes? Screen: 4 of 35

Background:

Black


Black/Futura/19.3

Actual text:

• 7% of the U.S.

population has

diabetes: 21 million

people

• Type 1 Diabetes

• Type 2 Diabetes

• Gestational Diabetes

• Pre-diabetes

Screen size: 16:9

Narration:

Diabetes is a lifelong condition

that requires medical treatment

and daily management. There are

different causes, different ages of

onset in people diagnosed, and

different treatment options.

Approximately 21 million people

in the United States or 7% of the

population have diabetes. If

diabetes is poorly managed, it

can affect other organs in the

body such as they eyes or

kidneys. Diabetes is the 6th

leading cause of death in the

United States. There are 4 types

of diabetes: Type 1 diabetes,

Type 2 diabetes, Gestational

diabetes, and Pre-diabetes.

Audio:

n/a




Video Storyboard

Name of video:

Type 1 Diabetes PSA


Various names for type 1 diabetes Screen: 5 of 35

Background:

n/a

Color/Type/Size of

Font:

n/a

Actual text:

n/a

Screen size: 16:9

Narration:

For our purposes, we're

going to take a look at

Type 1 diabetes. You

may have heard it called

various names. Because

it usually is diagnosed in

childhood or

adolescence, you may

hear it referred to as

juvenile diabetes. Only

20 percent of type 1

patients are diagnosed

as adults. It is also called

insulin-dependent

diabetes because people

with the disease depend

on daily doses of insulin

to regulate their blood

sugar levels.

Audio:

n/a


Animation: n/a


Video Storyboard

Name of video:

Type 1 Diabetes PSA


How type 1 differs from other types of diabetes Screen: 6 of 35

Background:

Black


Black/Futura/19.3

Actual text:

5 to 10% of ALL diabetes

cases

Screen size: 16:9

Narration: So, just how does type 1 diabetes differ

from other types of diabetes? People with

Type 1 diabetes have high blood glucose

levels that result from a lack of insulin. The

disease develops over a short period of time

and can make a person sick very quickly.

Type I diabetes is a rare form of diabetes

and accounts for only 5 to 10 percent of all

diabetes cases. Type 2 diabetes is far more

common than type I diabetes, accounting

for about 90 percent of all cases. It is

sometimes referred to as adult-onset

diabetes and most likely occurs in adults

over age 40. It develops more slowly and is

associated with obesity or having a family

history of diabetes. People with type 2

diabetes are insulin-resistant rather than

insulin-dependent, meaning that their

bodies produce insulin but don’t use it

properly. Gestational diabetes can develop

in some pregnant women toward the end of

a pregnancy and goes away after the baby is

born. There is also condition known as Pre-

diabetes where people have a higher than

normal blood glucose level but not high

enough to be diagnosed as diabetes. People

with pre-diabetes and gestational diabetes

are at a higher risk to develop type 2

diabetes later in life.

Audio:

n/a




Video Storyboard

Name of video:

Type 1 Diabetes PSA



Background:

Black



Actual text:

Diagnosis FAQs for type 1

Screen size: 16:9

Narration:

n/a

Audio:

n/a




Video Storyboard

Name of video:

Type 1 Diabetes PSA


Causes Screen: 8 of 35

Background:

Black


Black/Futura/19.3

Actual text:

• Autoimmune disease

• Viral or environmental

triggers

Screen size: 16:9

Narration:

Type 1 diabetes is an autoimmune

disease. An autoimmune disease is

when the immune system attacks

the cells of healthy tissues and

organs. In type 1 diabetes, a

person's immune system attacks

the person's pancreas. The insulin-

producing cells of the pancreas get

destroyed and the body can no

longer make insulin. Insulin is the

hormone that helps cells in the

body absorb and use sugar for

energy. Without insulin, body cells

starve. Scientists do not yet know

why the body's immune system

suddenly gets confused and turns

on itself. The triggers of type 1

diabetes are thought to be either

viral or environmental.

Audio:

n/a




Video Storyboard

Name of video:

Type 1 Diabetes PSA


Risk factors Screen: 9 of 35

Background:

n/a


n/a

Actual text:

n/a

Screen size: 16:9

Narration:

Although the exact cause is still

unknown, there is thought to be

a genetic predisposition toward

the disease. Type 1 diabetes

primarily affects children,

adolescents, and young adults.

Approximately, 2 to 5 percent of

children whose mother or father

has type I diabetes will also

develop type I diabetes.

Caucasians, particularly people

of Swedish or Finnish descent

are at most risk of developing

type 1 diabetes.

Audio:

n/a


Animation: Ken Burns


Video Storyboard

Name of video:

Type 1 Diabetes PSA


Warning signs/symptoms Screen: 10 of 35

Background:

n/a

Color/Type/Size of

Font:

n/a

Actual text:

n/a

Screen size: 16:9

Narration:

Many people are

unaware that they have

type 1 diabetes. The

disease is usually

discovered when there

are symptoms such as

extreme thirst, frequent

urination, a fruity taste

of the mouth, weakness,

fatigue, dizziness, weight

loss, blurred vision,

stomachaches, nausea,

or vomiting. Symptoms

may appear suddenly

but be prolonged.

Audio:

n/a


Animation: n/a


Video Storyboard

Name of video:

Type 1 Diabetes PSA



Background:

Black


n/a

Actual text:

n/a

Screen size: 16:9

Narration: Diabetes must be confirmed with

a blood test. In the most common

test, a blood sample is drawn after

the patient has not had anything

to eat or drink for several hours. A

high blood glucose level confirms

that sugar is not being removed

from the blood. Because the

pancreas normally responds to a

rise in blood sugar by producing

more insulin, a high glucose level

several hours after eating

indicates insufficient insulin. The

diagnosis of diabetes is based on a

glucose tolerance test of 200 or

greater. Overnight fasting blood

glucose levels are diagnosed at

126 or greater.

Audio:

n/a


Animation: n/a


Video Storyboard

Name of video:

Type 1 Diabetes PSA



Background:

Black


n/a

Actual text:

n/a

Screen size: 16:9

Narration:

On average, normal blood glucose

levels should be around 100. The

presence of glucose in the urine is

another important indicator of

diabetes.

Audio:

n/a


Animation: n/a


Video Storyboard

Name of video:

Type 1 Diabetes PSA



Background:

Black



Actual text:

Living with type 1 diabetes

Screen size: 16:9

Narration:

n/a

Audio:

n/a




Video Storyboard

Name of video:

Type 1 Diabetes PSA


Living with type 1 diabetes Screen: 14 of 35

Background:

Black


n/a

Actual text:

n/a

Screen size: 16:9

Narration:

Although there is not yet a cure

for type 1 diabetes, people

diagnosed with the disease can

lead a long and satisfying life. They

must constantly manage their

diabetes with the right

combination of diet and insulin

doses to stay healthy.

Audio:

n/a


Animation: n/a


Video Storyboard

Name of video:

Type 1 Diabetes PSA


Living with type 1 diabetes Screen: 15 of 35

Background:

Black


n/a

Actual text:

n/a

Screen size: 16:9

Narration:

If left unmanaged over time,

diabetes can lead to kidney failure,

blindness, nerve damage, heart

disease, and stroke.

Audio:

n/a


Animation: n/a


Video Storyboard

Name of video:

Type 1 Diabetes PSA


Insulin treatment options Screen: 16 of 35

Background:

Black


Red/Futura/19.3

Actual text:

• Hypoglycemia

• Hyperglycemia

Screen size: 16:9

Narration: People with type I diabetes require

insulin to control their blood sugar

levels. After a blood sample is taken

and tested, it is determined whether

glucose levels are low or high. If

glucose levels are low, carbohydrates

should be ingested. If glucose levels

are high, insulin should be

administered into the body. Insulin

dosages are specific to each individual

and must be closely monitored. Too

much insulin in the body causes blood

sugar to drop too low and results in

hypoglycemica. This can cause people

to get shaky, break out into a sweat,

or even pass out. Not enough insulin

in the body makes blood sugar rise,

resulting in hyperglycemia.

Audio:

n/a




Video Storyboard

Name of video:

Type 1 Diabetes PSA



Background:

Black


n/a

Actual text:

n/a

Screen size: 16:9

Narration:

The goal is to maintain a balance

where blood sugar levels stay

within a person's target range.

Audio:

n/a


Animation: n/a


Video Storyboard

Name of video:

Type 1 Diabetes PSA



Background:

Black


n/a

Actual text:

n/a

Screen size: 16:9

Narration:

Insulin can be administered

through injections with a pen-like

device where patients can dial the

number of doses they need.

Audio:

n/a


Animation: n/a


Video Storyboard

Name of video:

Type 1 Diabetes PSA



Background:

Black


n/a

Actual text:

n/a

Screen size: 16:9

Narration:

Some patients opt to use an

insulin pump. Worn on a belt, this

small device attaches to a catheter

implanted into the abdomen and

is be programmed to deliver

insulin at a steady, exact rate.

Consult your doctor about the

best option for your lifestyle.

Audio:

n/a


Animation: n/a


Video Storyboard

Name of video:

Type 1 Diabetes PSA


Modifying your diet Screen: 20 of 35

Background:

Black


n/a

Actual text:

n/a

Screen size: 16:9

Narration:

People with diabetes need to

closely monitor their intake of

carbohydrates and sugar. For

example, adults should limit meals

to a total of between 45 and 60

carbs and snacks to 15 carbs.

Meals should primarily consist of

non-starchy vegetables and

protein. A common rule of thumb

is called the “plate method” which

means ½ of your mealtime plate

should contain vegetables, ¼

should be meat and protein, and

the remaining ¼ can be starches

and whole grains. Fruits and dairy

can be add-ons to lunch or dinner,

be incorporated into breakfast, or

be eaten for snacks.

Audio:

n/a


Animation: n/a


Video Storyboard

Name of video:

Type 1 Diabetes PSA


Other ways to manage diabetes Screen: 21 of 35

Background:

Silk Orange


Black/Gill Sans/32

Actual text:

Additional ways to help control

diabetes include regular exercise,

getting enough sleep, and

lowering stress.

Screen size: 16:9

Narration:

n/a

Audio:

n/a


Animation: Zoom effect


Video Storyboard

Name of video:

Type 1 Diabetes PSA



Background:

Black



Actual text:

Help and support

Screen size: 16:9

Narration:

n/a

Audio:

n/a




Video Storyboard

Name of video:

Type 1 Diabetes PSA


Seeing your doctor Screen: 23 of 35

Background:

Black


n/a

Actual text:

n/a

Screen size: 16:9

Narration:

See your doctor immediately if

you think you might have

diabetes. You will eventually be

referred to an endocrinologist, a

doctor who specializes in disorders

of the pancreas. You will also meet

with a diabetes educator who will

provide information on meal-

planning and healthy lifestyle

choices.

Audio:

n/a


Animation: n/a


Video Storyboard

Name of video:

Type 1 Diabetes PSA


Seeing your doctor Screen: 24 of 35

Background:

Black


n/a

Actual text:

n/a

Screen size: 16:9

Narration:

Shock and fear are common

responses to being diagnosed with

diabetes. Your life will forever

change but you will learn to adjust

quickly by keeping a positive

attitude.

Audio:

n/a


Animation: n/a


Video Storyboard

Name of video:

Type 1 Diabetes PSA


Advocacy—promoting awareness Screen: 25 of 35

Background:

Blue


Red and white/Helvetica

Neue/35

Actual text:

Support System

Screen size: 16:9

Narration:

n/a

Audio:

n/a


Animation: Overlap effect


Video Storyboard

Name of video:

Type 1 Diabetes PSA



Background:

Black


n/a

Actual text:

n/a

Screen size: 16:9

Narration:

Remember, you are not alone.

There are many sources of support

in addition to your team of

doctors.

Audio:

n/a


Animation: n/a


Video Storyboard

Name of video:

Type 1 Diabetes PSA



Background:

Black


n/a

Actual text:

n/a

Screen size: 16:9

Narration:

Organizations such as the

Juveline Diabetes Research

Foundation and the American

Diabetes Association have a

wealth of information on their

websites. The American

Diabetes Association sponsors

American Diabetes Month

during the month of November

to raise awareness.

Audio:

n/a


Animation: n/a


Video Storyboard

Name of video:

Type 1 Diabetes PSA



Background:

Black


n/a

Actual text:

n/a

Screen size: 16:9

Narration:

There is also a special day set

aside on November 14 for World

Diabetes Day.

Audio:

n/a


Animation: n/a


Video Storyboard

Name of video:

Type 1 Diabetes PSA



Background:

Black


n/a

Actual text:

n/a

Screen size: 16:9

Narration:

Spokespeople and celebrities with

Type 1 diabetes include rocker

Bret Michaels,

Audio:

n/a


Animation: n/a


Video Storyboard

Name of video:

Type 1 Diabetes PSA



Background:

Black


n/a

Actual text:

n/a

Screen size: 16:9

Narration:

pop star Nick Jonas of the Jonas

Brothers,

Audio:

n/a


Animation: n/a


Video Storyboard

Name of video:

Type 1 Diabetes PSA



Background:

Black


n/a

Actual text:

n/a

Screen size: 16:9

Narration:

and actress Halle Berry.

Audio:

n/a


Animation: n/a


Video Storyboard

Name of video:

Type 1 Diabetes PSA


Finding a cure Screen: 32 of 35

Background:

Black


n/a

Actual text:

n/a

Screen size: 16:9

Narration:

Diabetes is a growing health

concern that is under constant

research. There is not yet a way to

prevent type 1 diabetes since its

causes are not yet fully known.

Scientists are busy researching its

causes as well as treatment

options such as pancreatic

transplantation, islet cell

transplantation, and gene therapy.

Audio:

n/a


Animation: n/a


Video Storyboard

Name of video:

Type 1 Diabetes PSA



Background:

Black


n/a

Actual text:

n/a

Screen size: 16:9

Narration:

You can do your part to help

scientific advancements. The

Juveline Diabetes Research

Foundation sponsors the annual

Walk to Cure Diabetes where

people can register for a

fundraising walk in their city or

donate money to a team of

walkers.

Audio:

n/a


Animation: n/a


Video Storyboard

Name of video:

Type 1 Diabetes PSA



Background:

n/a


n/a

Actual text:

n/a

Screen size: 16:9

Narration:

Get involved today to help find a

cure for type 1 diabetes!

Audio:

n/a

Transition to next clip: Cross Dissolve

Animation: Ken Burns


Video Storyboard

Name of video:

Type 1 Diabetes PSA


Credits

Screen: 35 of

35

Background:

Black


White and red/Gill Sans/24, 18, & 14

Actual text:

PSA video produced by Sharon Matney

http://edet603matney.wikispaces.com

Helpful information:

American Diabetes Association

http://www.diabetes.org/

American Diabetes Month

http://www.diabetes.org/in-my-community/programs/american-

diabetes-month/

JDRF Walk to Cure Diabetes

http://walk.jdrf.org/

Juvenile Diabetes Research Foundation International: FAQs

http://www.jdrf.org/index.cfm?page_id=103442

World Diabetes Day

http://www.worlddiabetesday.org/

Type 1 diabetes. Retrieved October 23, 2010, from Medline Plus

Screen size: 16:9

Narration:

n/a

Audio:

Pendulum

http://www.nlm.nih.gov/medlineplus/ency/article/000305.htm

diabetes mellitus. (2010). In Compton's by Britannica. Retrieved October

21, 2010, from Encyclopædia Britannica Online School Edition

http://school.eb.com/comptons/article-199567

Images used:

What is Insulin?. [Diagram]. Retrieved October 23, 2010, from Learning

About Diabetes

http://www.learningaboutdiabetes.org/downloads/WhatIsInsulinEN.pdf

Pancreas. [Diagram]. Retrieved October 21, 2010, from SIRS Discoverer

on the Web

http://discoverer.sirs.com

Do Your Level Best: Start Controlling Your Blood Sugar Today.

[Photograph]. Retrieved October 23, 2010, from SIRS Discoverer on the

Web


Brenner, Alexa: Wearing Insulin Pump. [Photograph]. Retrieved October

21, 2010, from SIRS Discoverer on the Web


caduceus. [Photograph]. Retrieved October 24, 2010, from

Encyclopædia Britannica Online School Edition

http://school.eb.com/eb/art-15642

diabetes. [Photograph]. Retrieved October 22, 2010, from Encyclopædia

Britannica Online School Edition


Berry, Halle. [Photograph]. Retrieved October 23, 2010, from

Encyclopædia Britannica Online School Edition


Poison Performs In Concert In West Palm Beach, Florida . [Photograph].

Retrieved October 22, 2010, from Gale Biography in Context

http://infotrac.galegroup.com/itweb/scschoolsnw?db=BIC1

Nick Jonas Poses Backstage At The GRAMMY Nomination Concert Live In

Los Angeles. [Photograph]. Retrieved October 22, 2010, from Gale

Biography in Context

http://infotrac.galegroup.com/itweb/scschoolsnw?db=BIC1

My Plate Planner. [Diagram]. Retrieved October 23, 2010, from New

York City Department of Health and Mental Hygiene

http://www.nyc.gov/html/doh/downloads/pdf/csi/obesity-plate-

planner-13.pdf

Video Contest Web Banner. [Photograph]. Retrieved October 24, 2010,

from American Diabetes Association

http://www.diabetes.org/in-my-community/programs/american-

diabetes-month/

Be Different in this Forked Up World. [Photograph]. Retrieved October

23, 2010, from Flickr Creative Commons

http://www.flickr.com/photos/jeffsmallwood/4922472228/

Back to Work Learn. [Photograph]. Retrieved October 23, 2010, from

Flickr Creative Commons

http://www.flickr.com/photos/samagnew/5087512334/

Day 100 - Bam!. [Photograph]. Retrieved October 23, 2010, from Flickr

Creative Commons

http://www.flickr.com/photos/brianjmatis/3431100962/

The right balance. [Photograph]. Retrieved October 23, 2010, from Flickr

Creative Commons

http://www.flickr.com/photos/springm/3473635435/

Juvenile Diabetes Walk - 01. [Photograph]. Retrieved October 23, 2010,

from Flickr Creative Commons

http://www.flickr.com/photos/funkeemunkeeland/2334218928/

Juvenile Diabetes Walk - 02. [Photograph]. Retrieved October 23, 2010,


http://www.flickr.com/photos/funkeemunkeeland/2333395105/

Faces. [Photograph]. Retrieved October 23, 2010, from Flickr Creative

Commons

http://www.flickr.com/photos/kenny_lex/3950207393/

Happy Healthy Friday. [Photograph]. Retrieved October 23, 2010, from

Flickr Creative Commons

http://www.flickr.com/photos/robertfrancis/4081220104/

gingerbread-gooseberry. [Photograph]. Retrieved October 23, 2010,


http://www.flickr.com/photos/estherase/34575328/

Production date: October 2010

Transition to next clip: Fade to Black

Animation: Scrolling Credits effect


Education

Type1 diabetes psa_storyboard